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FF
Frankly Finances Portfolio holdings
AUM
$127M
This Fund
S&P 500
This Quarter
Est. Return
+8.76%
1 Year Est. Return
–
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$127M
AUM Growth
+$16M
(+14%)
Cap. Flow
+$6.8M
Cap. Flow
% of AUM
5.38%
Top 10 Holdings %
Top 10 Hldgs %
63.21%
Holding
93
New
29
Increased
20
Reduced
6
Closed
3
Avg Time Held
1.4
quarters
Top 10 Avg Time Held
2
quarters
Top 20 Avg Time Held
1.8
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Intermediate-Term Bond ETF
BIV
|
+$924K |
| 2 |
Vanguard Short-Term Bond ETF
BSV
|
+$664K |
| 3 |
Avantis All Equity Markets ETF
AVGE
|
+$568K |
| 4 |
Dimensional World ex US Core Equity 2 ETF
DFAX
|
+$516K |
| 5 |
Avantis International Equity ETF
AVDE
|
+$451K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Intermediate-Term Treasury ETF
VGIT
|
+$167K |
| 2 |
JPMorgan Ultra-Short Income ETF
JPST
|
+$72.1K |
| 3 |
Dimensional Emerging Core Equity Market ETF
DFAE
|
+$67.7K |
| 4 |
Avantis US Large Cap Value ETF
AVLV
|
+$50.9K |
| 5 |
WisdomTree Floating Rate Treasury Fund
USFR
|
+$49.3K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 99.09% |
| 2 | Technology | 0.45% |
| 3 | Energy | 0.25% |
| 4 | Communication Services | 0.13% |
| 5 | Financials | 0.03% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
76
WisdomTree US MidCap Dividend Fund
DON
$3.81B
| $20.5K | 0.02% |
362
| – | – |
2025 Q4
2 quarters
|
|
77
iShares Global Financials ETF
IXG
$690M
| $18.7K | 0.01% |
150
| – | – |
2025 Q4
2 quarters
|
|
78
Qualcomm
QCOM
$186B
| $18.5K | 0.01% |
100
| – | – |
2025 Q4
2 quarters
|
|
79
Vanguard Morningstar Value ETF
VTV
$188B
| $18.3K | 0.01% |
+84
| New | +$17.5K |
2026 Q2
0 quarters
|
|
80
Berkshire Hathaway Class B
BRK.B
$1.1T
| $13.5K | 0.01% |
+27
| New | +$13K |
2026 Q2
0 quarters
|
|
81
Schwab US Large- Cap ETF
SCHX
$74.7B
| $10.6K | 0.01% |
+361
| New | +$10.3K |
2026 Q2
0 quarters
|
|
82
Vanguard Morningstar Small-Cap Value ETF
VBR
$35.5B
| $8.75K | 0.01% |
+36
| New | +$8.37K |
2026 Q2
0 quarters
|
|
83
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.6B
| $8.3K | 0.01% |
+42
| New | +$8.13K |
2026 Q2
0 quarters
|
|
84
SM Energy
SM
$8.86B
| $7.05K | 0.01% |
+270
| New | +$8.11K |
2026 Q2
0 quarters
|
|
85
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$15.8B
| $4.84K | ﹤0.01% |
+84
| New | +$4.49K |
2026 Q2
0 quarters
|
|
86
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.2B
| $4.59K | ﹤0.01% |
+68
| New | +$4.38K |
2026 Q2
0 quarters
|
|
87
Netflix
NFLX
$297B
| $3.57K | ﹤0.01% |
50
| – | – |
2025 Q4
2 quarters
|
|
88
Walt Disney
DIS
$185B
| $1.93K | ﹤0.01% |
20
| – | – |
2025 Q4
2 quarters
|
|
89
Vanguard Morningstar Small-Cap ETF
VB
$77.6B
| $1.52K | ﹤0.01% |
+5
| New | +$1.43K |
2026 Q2
0 quarters
|
|
|
90
JPMorgan Ultra-Short Income ETF
JPST
$42.1B
| – | – |
-1,425
| Closed | -$72.1K | – |
|
|
91
WisdomTree Floating Rate Treasury Fund
USFR
$19.9B
| – | – |
-980
| Closed | -$49.3K | – |
|
|
92
Vanguard Intermediate-Term Treasury ETF
VGIT
$38.8B
| – | – |
-2,810
| Closed | -$167K | – |
|
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Frankly Finances's Q2 2026 Portfolio in Review
As of Q2 2026, Frankly Finances held 93 positions worth $127M, up 14% from $110M the previous quarter. Its ten largest holdings account for 63% of the portfolio.
Frankly Finances deployed $6.8M of net new capital in Q2 2026, opening 29 new positions and adding to 20 existing holdings. Its largest new stake was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
By sector, the portfolio is most concentrated in Miscellaneous at 99% of assets, down from 99% a quarter earlier, followed by Technology and Energy.
On the sell side, the largest reduction was Dimensional Emerging Core Equity Market ETF, an estimated $67.7K trimmed.
- Frankly Finances's largest Q2 2026 buy was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
- Frankly Finances added most to Vanguard Intermediate-Term Bond ETF in Q2 2026, an estimated $924K increase.
- Frankly Finances's biggest Q2 2026 reduction was Dimensional Emerging Core Equity Market ETF, cutting an estimated $67.7K.
- Frankly Finances fully exited Vanguard Intermediate-Term Treasury ETF in Q2 2026, selling an estimated $167K.
- Frankly Finances's ten largest holdings make up 63% of its $127M portfolio in Q2 2026.
- Frankly Finances opened 29 new positions and closed 3 in Q2 2026.
- Frankly Finances's portfolio value rose 14% quarter-over-quarter to $127M.
Based on Frankly Finances's 13F filing for Q2 2026, filed 13 Jul 2026.