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FF

Frankly Finances Portfolio holdings

AUM $127M
This Fund
S&P 500
This Quarter Est. Return
+8.76%
1 Year Est. Return
–
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$127M
AUM Growth
+$16M
Cap. Flow
+$6.8M
Cap. Flow %
5.38%
Top 10 Hldgs %
63.21%
Holding
93
New
29
Increased
20
Reduced
6
Closed
3

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$924K
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$664K
3
AVGE icon
Avantis All Equity Markets ETF
AVGE
+$568K
4
DFAX icon
Dimensional World ex US Core Equity 2 ETF
DFAX
+$516K
5
AVDE icon
Avantis International Equity ETF
AVDE
+$451K

Top Sells

Rank Stock Value
1
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$167K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$72.1K
3
DFAE icon
Dimensional Emerging Core Equity Market ETF
DFAE
+$67.7K
4
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$50.9K
5
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$49.3K

Sector Composition

Rank Sector Weight
1 Technology 0.45%
2 Energy 0.25%
3 Communication Services 0.13%
4 Financials 0.03%
5 Industrials 0.03%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DON icon
76
WisdomTree US MidCap Dividend Fund
DON
$4.07B
$20.5K 0.02%
362
– –
IXG icon
77
iShares Global Financials ETF
IXG
$697M
$18.7K 0.01%
150
– –
QCOM icon
78
Qualcomm
QCOM
$170B
$18.5K 0.01%
100
– –
VTV icon
79
Vanguard Morningstar Value ETF
VTV
$192B
$18.3K 0.01%
+84
New +$17.5K
BRK.B icon
80
Berkshire Hathaway Class B
BRK.B
$1.14T
$13.5K 0.01%
+27
New +$13K
SCHX icon
81
Schwab US Large- Cap ETF
SCHX
$74.6B
$10.6K 0.01%
+361
New +$10.3K
VBR icon
82
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$8.75K 0.01%
+36
New +$8.37K
VOE icon
83
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24.3B
$8.3K 0.01%
+42
New +$8.13K
SM icon
84
SM Energy
SM
$7.55B
$7.05K 0.01%
+270
New +$8.11K
SPSM icon
85
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$17.4B
$4.84K ﹤0.01%
+84
New +$4.49K
SPMD icon
86
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.9B
$4.59K ﹤0.01%
+68
New +$4.38K
NFLX icon
87
Netflix
NFLX
$318B
$3.57K ﹤0.01%
50
– –
DIS icon
88
Walt Disney
DIS
$178B
$1.93K ﹤0.01%
20
– –
VB icon
89
Vanguard Morningstar Small-Cap ETF
VB
$82.5B
$1.52K ﹤0.01%
+5
New +$1.43K
JPST icon
90
JPMorgan Ultra-Short Income ETF
JPST
$40.6B
– –
-1,425
Closed -$72.1K
USFR icon
91
WisdomTree Floating Rate Treasury Fund
USFR
$18.4B
– –
-980
Closed -$49.3K
VGIT icon
92
Vanguard Intermediate-Term Treasury ETF
VGIT
$42.3B
– –
-2,810
Closed -$167K
1 2 3
4

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EP
Ehrenkranz Partners New York $126M AUM
ASC
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AA
Alpha Advisors Richmond, Virginia $127M AUM 19.38% 1-Year Est. Return
GC
Grizzlyrock Capital Chicago, Illinois $126M AUM 11.88% 1-Year Est. Return
GF
GTS Financial Bloomington, Minnesota $126M AUM
TIM
Timelo Investment Management Aurora, Ontario, Canada $127M AUM 23.73% 1-Year Est. Return
BWA
Blodgett Wealth Advisors Concord, California $126M AUM 27.65% 1-Year Est. Return
BAM
Brandywine Asset Management Thornton, Pennsylvania $126M AUM

Frankly Finances's Q2 2026 Portfolio in Review

As of Q2 2026, Frankly Finances held 93 positions worth $127M, up 14% from $110M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

Frankly Finances deployed $6.8M of net new capital in Q2 2026, opening 29 new positions and adding to 20 existing holdings. Its largest new stake was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.

By sector, the portfolio is most concentrated in Technology at 0.45% of assets, up from 0.32% a quarter earlier, followed by Energy and Communication Services.

On the sell side, the largest reduction was Dimensional Emerging Core Equity Market ETF, an estimated $67.7K trimmed.

  • Frankly Finances's largest Q2 2026 buy was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
  • Frankly Finances added most to Vanguard Intermediate-Term Bond ETF in Q2 2026, an estimated $924K increase.
  • Frankly Finances's biggest Q2 2026 reduction was Dimensional Emerging Core Equity Market ETF, cutting an estimated $67.7K.
  • Frankly Finances fully exited Vanguard Intermediate-Term Treasury ETF in Q2 2026, selling an estimated $167K.
  • Frankly Finances's ten largest holdings make up 63% of its $127M portfolio in Q2 2026.
  • Frankly Finances opened 29 new positions and closed 3 in Q2 2026.
  • Frankly Finances's portfolio value rose 14% quarter-over-quarter to $127M.

Based on Frankly Finances's 13F filing for Q2 2026, filed 13 Jul 2026.