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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XMAR icon
201
FT Vest US Equity Enhance & Moderate Buffer ETF March
XMAR
$155M
$809K 0.07%
20,630
-1,786
-8% -$69.2K
VTEB icon
202
Vanguard Tax-Exempt Bond Index Fund
VTEB
$46B
$807K 0.07%
16,115
+7,166
+80% +$352K
CALF icon
203
Pacer US Small Cap Cash Cows 100 ETF
CALF
$3.84B
$805K 0.06%
18,389
-2,503
-12% -$106K
IJR icon
204
iShares Core S&P Small-Cap ETF
IJR
$112B
$775K 0.06%
6,522
+82
+1% +$9.43K
ARKB icon
205
ARK 21Shares Bitcoin ETF
ARKB
$2.48B
$774K 0.06%
20,360
+2,697
+15% +$103K
IJK icon
206
iShares S&P Mid-Cap 400 Growth ETF
IJK
$11.2B
$774K 0.06%
8,068
-125
-2% -$11.8K
PWRD
207
TCW Transform Systems ETF
PWRD
$1.52B
$765K 0.06%
+7,835
New +$728K
MELI icon
208
Mercado Libre
MELI
$92.3B
$750K 0.06%
321
-2
-0.6% -$4.8K
BAC icon
209
Bank of America
BAC
$442B
$742K 0.06%
14,392
+62
+0.4% +$3.02K
CVX icon
210
Chevron
CVX
$366B
$741K 0.06%
4,771
+200
+4% +$31K
VWOB icon
211
Vanguard Emerging Markets Government Bond ETF
VWOB
$6.25B
$731K 0.06%
+10,933
New +$721K
PDI icon
212
PIMCO Dynamic Income Fund
PDI
$7.42B
$731K 0.06%
36,928
+1,196
+3% +$23.2K
VXF icon
213
Vanguard Extended Market ETF
VXF
$31.9B
$728K 0.06%
3,479
-236
-6% -$47.7K
OAEM icon
214
OneAscent Emerging Markets ETF
OAEM
$126M
$727K 0.06%
21,109
+458
+2% +$15.2K
RSPH icon
215
Invesco S&P 500 Equal Weight Health Care ETF
RSPH
$784M
$726K 0.06%
24,715
-310
-1% -$8.97K
FTLS icon
216
First Trust Long/Short Equity ETF
FTLS
$2.49B
$722K 0.06%
10,323
+396
+4% +$26.7K
FEBW icon
217
AllianzIM U.S. Equity Buffer20 Feb ETF
FEBW
$200M
$719K 0.06%
+21,696
New +$706K
IWY icon
218
iShares Russell Top 200 Growth ETF
IWY
$16.6B
$717K 0.06%
2,622
-340
-11% -$88K
SLV icon
219
iShares Silver Trust
SLV
$30.9B
$714K 0.06%
16,841
+5,033
+43% +$181K
DE icon
220
Deere & Co
DE
$168B
$712K 0.06%
1,556
-12
-0.8% -$5.92K
GOVT icon
221
iShares US Treasury Bond ETF
GOVT
$43.8B
$711K 0.06%
30,769
+476
+2% +$10.9K
EAPR icon
222
Innovator Emerging Markets Power Buffer ETF April
EAPR
$101M
$702K 0.06%
24,082
+671
+3% +$19.1K
UNP icon
223
Union Pacific
UNP
$174B
$698K 0.06%
2,951
+230
+8% +$51.8K
ISRG icon
224
Intuitive Surgical
ISRG
$134B
$695K 0.06%
1,553
+8
+0.5% +$3.84K
XLG icon
225
Invesco S&P 500 Top 50 ETF
XLG
$11B
$680K 0.05%
11,820
+131
+1% +$7.16K
7 8
9
10 11

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.