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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IJK icon
201
iShares S&P Mid-Cap 400 Growth ETF
IJK
$11.2B
$745K 0.07%
8,193
-258
-3% -$22.1K
RSPS icon
202
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$257M
$732K 0.07%
24,421
-1,109
-4% -$33.4K
IWY icon
203
iShares Russell Top 200 Growth ETF
IWY
$16.6B
$730K 0.07%
2,962
-747
-20% -$166K
RSPH icon
204
Invesco S&P 500 Equal Weight Health Care ETF
RSPH
$784M
$730K 0.06%
25,025
-725
-3% -$20.6K
PWR icon
205
Quanta Services
PWR
$101B
$721K 0.06%
1,906
+279
+17% +$89.6K
APRT icon
206
AllianzIM U.S. Equity Buffer10 Apr ETF
APRT
$46.7M
$718K 0.06%
18,296
+1,258
+7% +$47.1K
D icon
207
Dominion Energy
D
$59.3B
$718K 0.06%
+12,706
New +$696K
VXF icon
208
Vanguard Extended Market ETF
VXF
$31.7B
$716K 0.06%
3,715
+74
+2% +$13.1K
SCHP icon
209
Schwab US TIPS ETF
SCHP
$16.3B
$705K 0.06%
+26,430
New +$699K
AVGO icon
210
Broadcom
AVGO
$2.04T
$705K 0.06%
2,558
+700
+38% +$152K
IBM icon
211
IBM
IBM
$224B
$704K 0.06%
2,389
+230
+11% +$59.3K
IJR icon
212
iShares Core S&P Small-Cap ETF
IJR
$112B
$704K 0.06%
6,440
-71
-1% -$7.34K
GOVT icon
213
iShares US Treasury Bond ETF
GOVT
$43.6B
$696K 0.06%
30,293
-118
-0.4% -$2.69K
XBI icon
214
State Street SPDR S&P Biotech ETF
XBI
$10.3B
$687K 0.06%
8,289
+1,945
+31% +$155K
CGUS icon
215
Capital Group Core Equity ETF
CGUS
$11.9B
$686K 0.06%
18,585
-21,023
-53% -$716K
TMFC icon
216
Motley Fool 100 Index ETF
TMFC
$2.13B
$682K 0.06%
10,571
+1,541
+17% +$90.4K
TPMN
217
DELISTED
Timothy Plan Market Neutral ETF
TPMN
$679K 0.06%
28,253
+7,710
+38% +$186K
BAC icon
218
Bank of America
BAC
$442B
$678K 0.06%
14,330
+1,092
+8% +$45.9K
PDI icon
219
PIMCO Dynamic Income Fund
PDI
$7.42B
$678K 0.06%
35,732
+6,404
+22% +$119K
OAEM icon
220
OneAscent Emerging Markets ETF
OAEM
$126M
$668K 0.06%
20,651
+1,951
+10% +$58.9K
FTLS icon
221
First Trust Long/Short Equity ETF
FTLS
$2.5B
$658K 0.06%
9,927
+830
+9% +$53.3K
SPGP icon
222
Invesco S&P 500 GARP ETF
SPGP
$2.3B
$655K 0.06%
6,084
+1,441
+31% +$144K
EAPR icon
223
Innovator Emerging Markets Power Buffer ETF April
EAPR
$98.9M
$655K 0.06%
23,411
+1,174
+5% +$31.5K
MPLX icon
224
MPLX
MPLX
$59.7B
$655K 0.06%
12,710
+2,659
+26% +$135K
CVX icon
225
Chevron
CVX
$366B
$655K 0.06%
4,571
+574
+14% +$80.9K
7 8
9
10 11

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.