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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
176
Procter & Gamble
PG
$339B
$999K 0.08%
6,501
-96
-1% -$15K
FICO icon
177
Fair Isaac
FICO
$22.5B
$991K 0.08%
662
-50
-7% -$75.2K
ESUM
178
Eventide US Market ETF
ESUM
$190M
$988K 0.08%
36,368
+374
+1% +$9.96K
XOM icon
179
ExxonMobil
XOM
$634B
$980K 0.08%
8,696
+341
+4% +$37.9K
BINC icon
180
BlackRock Flexible Income ETF
BINC
$16.3B
$980K 0.08%
18,409
+671
+4% +$35.5K
TMFC icon
181
Motley Fool 100 Index ETF
TMFC
$2.12B
$970K 0.08%
13,750
+3,179
+30% +$213K
IHDG icon
182
WisdomTree International Hedged Quality Dividend Growth Fund
IHDG
$2.25B
$967K 0.08%
20,980
+22
+0.1% +$997
HD icon
183
Home Depot
HD
$355B
$962K 0.08%
2,373
+66
+3% +$26K
IOO icon
184
iShares Global 100 ETF
IOO
$9.5B
$949K 0.08%
7,906
+5
+0.1% +$569
ARKF icon
185
ARK Blockchain & Fintech Innovation ETF
ARKF
$761M
$945K 0.08%
16,634
+1,550
+10% +$83.3K
RSP icon
186
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$941K 0.08%
4,963
-7,162
-59% -$1.33M
NFLX icon
187
Netflix
NFLX
$309B
$937K 0.08%
7,820
-430
-5% -$52.5K
IAGG icon
188
iShares Core International Aggregate Bond Fund
IAGG
$11.4B
$923K 0.07%
18,017
+1,080
+6% +$55.2K
XDEC icon
189
FT Vest US Equity Enhance & Moderate Buffer ETF December
XDEC
$204M
$922K 0.07%
22,981
-80,897
-78% -$3.19M
XBI icon
190
State Street SPDR S&P Biotech ETF
XBI
$10.3B
$889K 0.07%
8,877
+588
+7% +$53K
SOXX icon
191
iShares Semiconductor ETF
SOXX
$45.9B
$883K 0.07%
3,258
+58
+2% +$14.5K
BA icon
192
Boeing
BA
$185B
$867K 0.07%
4,019
-673
-14% -$152K
AVGO icon
193
Broadcom
AVGO
$2.04T
$864K 0.07%
2,620
+62
+2% +$19K
XSEP icon
194
FT Vest US Equity Enhance & Moderate Buffer ETF September
XSEP
$136M
$864K 0.07%
20,778
-4,185
-17% -$172K
GS icon
195
Goldman Sachs
GS
$303B
$864K 0.07%
1,085
+1
+0.1% +$741
VPU
196
Vanguard Utilities ETF
VPU
$8.44B
$860K 0.07%
4,541
+1
+0% +$183
PTL icon
197
Inspire 500 ETF
PTL
$902M
$857K 0.07%
3,438
-59
-2% -$14.2K
CSCO icon
198
Cisco
CSCO
$479B
$850K 0.07%
12,416
+160
+1% +$10.9K
PWR icon
199
Quanta Services
PWR
$101B
$835K 0.07%
2,014
+108
+6% +$42K
SMAY icon
200
FT Vest US Small Cap Moderate Buffer ETF May
SMAY
$110M
$816K 0.07%
32,229
-4,752
-13% -$117K
6 7
8
9 10

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.