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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CMG icon
176
Chipotle Mexican Grill
CMG
$41.5B
$925K 0.08%
16,480
-688
-4% -$35K
ARKK icon
177
ARK Innovation ETF
ARKK
$6.31B
$916K 0.08%
13,036
+1,538
+13% +$84.8K
XOM icon
178
ExxonMobil
XOM
$634B
$901K 0.08%
8,355
+208
+3% +$22.2K
SMAY icon
179
FT Vest US Small Cap Moderate Buffer ETF May
SMAY
$113M
$886K 0.08%
36,981
+1,761
+5% +$41.1K
IAU icon
180
iShares Gold Trust
IAU
$67.5B
$878K 0.08%
14,076
+226
+2% +$14K
ETJ
181
Eaton Vance Risk-Managed Diversified Equity Income Fund
ETJ
$575M
$867K 0.08%
95,925
-12,912
-12% -$111K
IAGG icon
182
iShares Core International Aggregate Bond Fund
IAGG
$11B
$865K 0.08%
+16,937
New +$858K
XMAR icon
183
FT Vest US Equity Enhance & Moderate Buffer ETF March
XMAR
$158M
$858K 0.08%
22,416
+6,718
+43% +$249K
IOO icon
184
iShares Global 100 ETF
IOO
$9.25B
$852K 0.08%
7,901
-206
-3% -$20.4K
CSCO icon
185
Cisco
CSCO
$479B
$850K 0.08%
12,256
+986
+9% +$60.6K
BALT icon
186
Innovator Defined Wealth Shield ETF
BALT
$2.77B
$846K 0.08%
26,375
+3,259
+14% +$103K
HD icon
187
Home Depot
HD
$355B
$846K 0.08%
2,307
-7
-0.3% -$2.53K
MELI icon
188
Mercado Libre
MELI
$92.3B
$844K 0.08%
323
-1
-0.3% -$2.33K
ISRG icon
189
Intuitive Surgical
ISRG
$134B
$840K 0.07%
1,545
-6
-0.4% -$3.14K
VCLT icon
190
Vanguard Long-Term Corporate Bond ETF
VCLT
$8.85B
$839K 0.07%
5,053
+219
+5% +$16.2K
CALF icon
191
Pacer US Small Cap Cash Cows 100 ETF
CALF
$3.82B
$832K 0.07%
20,892
-12,611
-38% -$472K
BIL icon
192
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.9B
$823K 0.07%
8,973
+3,531
+65% +$323K
PTL icon
193
Inspire 500 ETF
PTL
$902M
$802K 0.07%
3,497
-195
-5% -$41.5K
VPU
194
Vanguard Utilities ETF
VPU
$8.36B
$801K 0.07%
4,540
-3,130
-41% -$540K
DE icon
195
Deere & Co
DE
$168B
$797K 0.07%
1,568
+54
+4% +$26.4K
GS icon
196
Goldman Sachs
GS
$303B
$767K 0.07%
1,084
+93
+9% +$53.9K
SOXX icon
197
iShares Semiconductor ETF
SOXX
$48.7B
$764K 0.07%
3,200
-38
-1% -$7.62K
LVHD icon
198
Franklin US Low Volatility High Dividend Index ETF
LVHD
$624M
$763K 0.07%
19,143
+4,325
+29% +$171K
ARKF icon
199
ARK Blockchain & Fintech Innovation ETF
ARKF
$769M
$758K 0.07%
15,084
+2,744
+22% +$108K
EELV icon
200
Invesco S&P Emerging Markets Low Volatility ETF
EELV
$428M
$748K 0.07%
+28,624
New +$720K
6 7
8
9 10

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CET
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CCM
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.