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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
-1.65%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$969M
AUM Growth
-$6.03M
Cap. Flow
-$38.2M
Cap. Flow %
-3.95%
Top 10 Hldgs %
24.06%
Holding
493
New
45
Increased
174
Reduced
197
Closed
54

Top Buys

Rank Stock Value
1
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$9.34M
2
PYLD icon
PIMCO Multi Sector Bond Active ETF
PYLD
+$9.27M
3
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.14M
4
CGIC
Capital Group International Core Equity ETF
CGIC
+$7.6M
5
PTRB icon
PGIM Total Return Bond ETF
PTRB
+$7.18M

Top Sells

Rank Stock Value
1
TDG icon
TransDigm Group
TDG
+$51.8M
2
QQQ icon
Invesco QQQ Trust
QQQ
+$11M
3
VXF icon
Vanguard Extended Market ETF
VXF
+$9.37M
4
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$6.87M
5
RDVY icon
First Trust Rising Dividend Achievers ETF
RDVY
+$5.91M

Sector Composition

Rank Sector Weight
1 Technology 3.78%
2 Financials 2.01%
3 Consumer Discretionary 1.91%
4 Healthcare 1.14%
5 Communication Services 1.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
OASC
176
OneAscent Enhanced Small and Mid Cap ETF
OASC
$92M
$793K 0.08%
32,098
+11,773
+58% +$315K
RSPS icon
177
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$247M
$787K 0.08%
25,530
-2,286
-8% -$68.4K
IWY icon
178
iShares Russell Top 200 Growth ETF
IWY
$16.6B
$782K 0.08%
3,709
+49
+1% +$11.3K
IOO icon
179
iShares Global 100 ETF
IOO
$9.5B
$781K 0.08%
8,107
+1,219
+18% +$123K
IHDG icon
180
WisdomTree International Hedged Quality Dividend Growth Fund
IHDG
$2.25B
$779K 0.08%
17,943
+1,109
+7% +$50.3K
FLTR icon
181
VanEck IG Floating Rate ETF
FLTR
$3.04B
$776K 0.08%
30,359
+19,968
+192% +$509K
ISRG icon
182
Intuitive Surgical
ISRG
$134B
$768K 0.08%
1,551
-179
-10% -$99K
RSPH icon
183
Invesco S&P 500 Equal Weight Health Care ETF
RSPH
$784M
$766K 0.08%
25,750
+275
+1% +$8.34K
PTL icon
184
Inspire 500 ETF
PTL
$902M
$759K 0.08%
+3,692
New +$800K
PAVE icon
185
Global X US Infrastructure Development ETF
PAVE
$14.4B
$737K 0.08%
19,527
-31,102
-61% -$1.26M
BALT icon
186
Innovator Defined Wealth Shield ETF
BALT
$2.79B
$725K 0.07%
23,116
+1,033
+5% +$32.6K
DE icon
187
Deere & Co
DE
$168B
$711K 0.07%
1,514
-465
-23% -$218K
IJK icon
188
iShares S&P Mid-Cap 400 Growth ETF
IJK
$11.2B
$704K 0.07%
8,451
-6,578
-44% -$593K
GOVT icon
189
iShares US Treasury Bond ETF
GOVT
$43.8B
$699K 0.07%
30,411
+1,587
+6% +$36K
CSCO icon
190
Cisco
CSCO
$479B
$695K 0.07%
11,270
-249
-2% -$15.3K
EFG icon
191
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$690K 0.07%
6,903
-11,593
-63% -$1.18M
PULS icon
192
PGIM Ultra Short Bond ETF
PULS
$18.4B
$687K 0.07%
13,808
+2,028
+17% +$101K
IJR icon
193
iShares Core S&P Small-Cap ETF
IJR
$112B
$681K 0.07%
6,511
-251
-4% -$28.3K
IYK icon
194
iShares US Consumer Staples ETF
IYK
$1.43B
$671K 0.07%
+9,381
New +$637K
CVX icon
195
Chevron
CVX
$366B
$669K 0.07%
3,997
-138
-3% -$21.6K
FEBW icon
196
AllianzIM U.S. Equity Buffer20 Feb ETF
FEBW
$200M
$659K 0.07%
+21,696
New +$671K
DECK icon
197
Deckers Outdoor
DECK
$13.3B
$645K 0.07%
5,771
-1,089
-16% -$176K
PGR icon
198
Progressive
PGR
$125B
$636K 0.07%
2,246
+105
+5% +$27.5K
MELI icon
199
Mercado Libre
MELI
$92.3B
$634K 0.07%
324
-78
-19% -$155K
MRK icon
200
Merck
MRK
$318B
$633K 0.07%
7,048
-474
-6% -$44.3K
6 7
8
9 10

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q1 2025 Portfolio in Review

As of Q1 2025, First Heartland Consultants held 493 positions worth $969M, down 0.62% from $975M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

First Heartland Consultants withdrew a net $38.2M in Q1 2025, closing 54 positions and reducing 197 holdings. Its most notable exit was Innovator Growth-100 Power Buffer ETF April, an estimated $2.86M position sold in full.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4.5% a quarter earlier, followed by Financials and Consumer Discretionary.

Against the trend, First Heartland Consultants opened a new position in iShares 10-20 Year Treasury Bond ETF worth $9.56M.

  • First Heartland Consultants's largest Q1 2025 buy was iShares 10-20 Year Treasury Bond ETF: 92,123 shares worth $9.56M.
  • First Heartland Consultants added most to PIMCO Multi Sector Bond Active ETF in Q1 2025, an estimated $9.27M increase.
  • First Heartland Consultants's biggest Q1 2025 reduction was TransDigm Group, cutting an estimated $51.8M.
  • First Heartland Consultants fully exited Innovator Growth-100 Power Buffer ETF April in Q1 2025, selling an estimated $2.86M.
  • First Heartland Consultants's ten largest holdings make up 24% of its $969M portfolio in Q1 2025.
  • First Heartland Consultants opened 45 new positions and closed 54 in Q1 2025.
  • First Heartland Consultants's portfolio value fell 0.62% quarter-over-quarter to $969M.

Based on First Heartland Consultants's 13F filing for Q1 2025, filed 7 May 2025.