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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+5.86%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$621M
AUM Growth
+$620M
Cap. Flow
+$20.7M
Cap. Flow %
3.33%
Top 10 Hldgs %
27.11%
Holding
405
New
59
Increased
143
Reduced
150
Closed
34

Top Buys

Rank Stock Value
1
JUCY icon
Aptus Enhanced Yield ETF
JUCY
+$15.2M
2
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$13.7M
3
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$8.59M
4
PDI icon
PIMCO Dynamic Income Fund
PDI
+$5.54M
5
TLT icon
iShares 20+ Year Treasury Bond ETF
TLT
+$5.36M

Top Sells

Rank Stock Value
1
DIVO icon
Amplify CWP Enhanced Dividend Income ETF
DIVO
+$16.3M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$7.45M
3
FTCS icon
First Trust Capital Strength ETF
FTCS
+$7.02M
4
IDUB icon
Aptus International Enhanced Yield ETF
IDUB
+$5.75M
5
VTIP icon
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
+$5.2M

Sector Composition

Rank Sector Weight
1 Technology 3.8%
2 Consumer Discretionary 2.48%
3 Healthcare 2.23%
4 Financials 2.08%
5 Energy 2.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DIS icon
176
Walt Disney
DIS
$181B
$589K 0.09%
6,779
-8
-0.1% -$765
QCOM icon
177
Qualcomm
QCOM
$176B
$584K 0.09%
5,310
-4,556
-46% -$533K
ADBE icon
178
Adobe
ADBE
$105B
$582K 0.09%
+1,730
New +$553K
ADP icon
179
Automatic Data Processing
ADP
$108B
$582K 0.09%
2,434
– –
CGUS icon
180
Capital Group Core Equity ETF
CGUS
$11.9B
$579K 0.09%
25,790
– –
VXUS icon
181
Vanguard Total International Stock ETF
VXUS
$163B
$573K 0.09%
11,076
+346
+3% +$17.3K
O icon
182
Realty Income
O
$59.1B
$566K 0.09%
8,923
-286
-3% -$17.8K
DLN icon
183
WisdomTree US LargeCap Dividend Fund
DLN
$6.39B
$564K 0.09%
9,110
– –
XLK icon
184
State Street Technology Select Sector SPDR ETF
XLK
$123B
$563K 0.09%
9,040
+720
+9% +$45.7K
EMLP icon
185
First Trust North American Energy Infrastructure Fund
EMLP
$4.09B
$562K 0.09%
21,065
-6,610
-24% -$176K
FDEC icon
186
FT Vest US Equity Buffer ETF December
FDEC
$1.35B
$547K 0.09%
17,237
+7,251
+73% +$229K
FDL icon
187
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.84B
$529K 0.09%
14,468
+5,980
+70% +$216K
VXF icon
188
Vanguard Extended Market ETF
VXF
$31.9B
$528K 0.09%
3,974
-627
-14% -$85K
MDT icon
189
Medtronic
MDT
$112B
$527K 0.08%
+6,779
New +$549K
MPC icon
190
Marathon Petroleum
MPC
$83.7B
$527K 0.08%
4,525
+614
+16% +$70K
SJB icon
191
ProShares Short High Yield
SJB
$47.7M
$521K 0.08%
27,411
-209
-0.8% -$4.01K
IJH icon
192
iShares Core S&P Mid-Cap ETF
IJH
$127B
$520K 0.08%
10,750
-2,225
-17% -$107K
META icon
193
Meta Platforms (Facebook)
META
$1.51T
$514K 0.08%
4,270
+402
+10% +$47.2K
SBUX icon
194
Starbucks
SBUX
$120B
$513K 0.08%
5,173
+152
+3% +$14.3K
AOM icon
195
iShares Core Moderate Allocation ETF
AOM
$1.78B
$509K 0.08%
13,387
-275
-2% -$10.4K
GS icon
196
Goldman Sachs
GS
$303B
$503K 0.08%
+1,466
New +$510K
EEMV icon
197
iShares MSCI Emerging Markets Min Vol Factor ETF
EEMV
$3.56B
$500K 0.08%
9,419
+1,019
+12% +$53.3K
MPLX icon
198
MPLX
MPLX
$59.7B
$495K 0.08%
15,064
-1,725
-10% -$56.4K
PFE icon
199
Pfizer
PFE
$153B
$493K 0.08%
9,628
-83
-0.9% -$3.98K
EFG icon
200
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$492K 0.08%
5,868
-533
-8% -$43.1K
6 7
8
9 10

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First Heartland Consultants's Q4 2022 Portfolio in Review

As of Q4 2022, First Heartland Consultants held 405 positions worth $621M, up 53,171% from $1.17M the previous quarter. Its ten largest holdings account for 27% of the portfolio.

First Heartland Consultants deployed $20.7M of net new capital in Q4 2022, opening 59 new positions and adding to 143 existing holdings. Its largest new stake was Aptus Enhanced Yield ETF: 605,498 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, up from 2% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was Amplify CWP Enhanced Dividend Income ETF, an estimated $16.3M trimmed.

  • First Heartland Consultants's largest Q4 2022 buy was Aptus Enhanced Yield ETF: 605,498 shares worth $15.2M.
  • First Heartland Consultants added most to State Street SPDR Dow Jones Industrial Average ETF Trust in Q4 2022, an estimated $13.7M increase.
  • First Heartland Consultants's biggest Q4 2022 reduction was Amplify CWP Enhanced Dividend Income ETF, cutting an estimated $16.3M.
  • First Heartland Consultants fully exited iShares iBonds Dec 2022 Term Corporate ETF in Q4 2022, selling an estimated $3.21K.
  • First Heartland Consultants's ten largest holdings make up 27% of its $621M portfolio in Q4 2022.
  • First Heartland Consultants opened 59 new positions and closed 34 in Q4 2022.
  • First Heartland Consultants's portfolio value rose 53,171% quarter-over-quarter to $621M.

Based on First Heartland Consultants's 13F filing for Q4 2022, filed 13 Jan 2023.