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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PPA icon
151
Invesco Aerospace & Defense ETF
PPA
$8.7B
$1.13M 0.1%
7,975
+741
+10% +$93.9K
GE icon
152
GE Aerospace
GE
$384B
$1.12M 0.1%
4,366
-440
-9% -$96.5K
USFR icon
153
WisdomTree Floating Rate Treasury Fund
USFR
$18.4B
$1.12M 0.1%
22,253
+2,423
+12% +$122K
EEM icon
154
iShares MSCI Emerging Markets ETF
EEM
$29.5B
$1.11M 0.1%
+23,085
New +$1.04M
FTCB icon
155
First Trust Core Investment Grade ETF
FTCB
$2.56B
$1.11M 0.1%
+52,761
New +$1.1M
BUFQ icon
156
FT Vest Fund of Nasdaq-100 Buffer ETFs
BUFQ
$1.55B
$1.11M 0.1%
33,296
+1,457
+5% +$45.1K
NFLX icon
157
Netflix
NFLX
$309B
$1.1M 0.1%
8,250
-660
-7% -$74.6K
THRO
158
iShares U.S. Thematic Rotation Active ETF
THRO
$6.71B
$1.1M 0.1%
+30,951
New +$1.02M
ASTS icon
159
AST SpaceMobile
ASTS
$21.5B
$1.08M 0.1%
23,119
+6,130
+36% +$177K
ABBV icon
160
AbbVie
ABBV
$435B
$1.08M 0.1%
5,797
+727
+14% +$135K
IEF icon
161
iShares 7-10 Year Treasury Bond ETF
IEF
$47.3B
$1.06M 0.09%
11,089
-46,340
-81% -$4.38M
PG icon
162
Procter & Gamble
PG
$339B
$1.05M 0.09%
6,597
+211
+3% +$34.4K
DECW icon
163
AllianzIM U.S. Equity Buffer20 Dec ETF
DECW
$229M
$1.04M 0.09%
33,036
-161
-0.5% -$4.88K
VDE icon
164
Vanguard Energy ETF
VDE
$9.74B
$1.03M 0.09%
8,612
+132
+2% +$15.4K
PJUN icon
165
Innovator US Equity Power Buffer ETF June
PJUN
$975M
$1.02M 0.09%
+25,648
New +$968K
XSEP icon
166
FT Vest US Equity Enhance & Moderate Buffer ETF September
XSEP
$136M
$1.01M 0.09%
24,963
-20,117
-45% -$786K
HDV
167
iShares Core High Dividend ETF
HDV
$14.9B
$991K 0.09%
42,275
+360
+0.9% +$8.29K
BA icon
168
Boeing
BA
$185B
$983K 0.09%
4,692
-544
-10% -$103K
JPIE icon
169
JPMorgan Income ETF
JPIE
$10.2B
$972K 0.09%
+20,985
New +$961K
BIBL icon
170
Inspire 100 ETF
BIBL
$495M
$969K 0.09%
23,456
-2,607
-10% -$101K
CGGO icon
171
Capital Group Global Growth Equity ETF
CGGO
$11.8B
$965K 0.09%
30,193
+2,013
+7% +$59.4K
FXH icon
172
First Trust Health Care AlphaDEX Fund
FXH
$1.08B
$963K 0.09%
9,286
+64
+0.7% +$6.43K
IHDG icon
173
WisdomTree International Hedged Quality Dividend Growth Fund
IHDG
$2.25B
$944K 0.08%
20,958
+3,015
+17% +$132K
BINC icon
174
BlackRock Flexible Income ETF
BINC
$16.1B
$937K 0.08%
17,738
+2,592
+17% +$135K
ESUM
175
Eventide US Market ETF
ESUM
$190M
$936K 0.08%
+35,994
New +$872K
5 6
7
8 9

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.