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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+17.52%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$507M
AUM Growth
+$119M
Cap. Flow
+$63.2M
Cap. Flow %
12.46%
Top 10 Hldgs %
30.49%
Holding
303
New
58
Increased
122
Reduced
92
Closed
20

Top Buys

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$23.8M
2
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$16.2M
3
XMMO icon
Invesco S&P MidCap Momentum ETF
XMMO
+$10.5M
4
FDG icon
American Century Focused Dynamic Growth ETF
FDG
+$10.2M
5
JSMD icon
Janus Henderson Small/Mid Cap Growth Alpha ETF
JSMD
+$10.2M

Top Sells

Rank Stock Value
1
USFR
WisdomTree Bloomberg Floating Rate Treasury Fund
USFR
+$23.4M
2
SPTS icon
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
+$16.4M
3
FVD icon
First Trust Value Line Dividend Fund
FVD
+$10.7M
4
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$6.42M
5
XMLV icon
Invesco S&P MidCap Low Volatility ETF
XMLV
+$4.57M

Sector Composition

Rank Sector Weight
1 Technology 3.65%
2 Consumer Discretionary 2.54%
3 Financials 1.53%
4 Communication Services 1.17%
5 Consumer Staples 1.04%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
META icon
151
Meta Platforms (Facebook)
META
$1.51T
$530K 0.1%
2,335
+345
+17% +$72K
TLH icon
152
iShares 10-20 Year Treasury Bond ETF
TLH
$10.9B
$522K 0.1%
3,116
+340
+12% +$56.8K
IYH icon
153
iShares US Healthcare ETF
IYH
$3.54B
$513K 0.1%
11,890
+3,745
+46% +$158K
PEP icon
154
PepsiCo
PEP
$190B
$507K 0.1%
3,835
+51
+1% +$6.72K
RTL
155
DELISTED
The Necessity Retail REIT, Inc. Class A Common Stock
RTL
$506K 0.1%
25,907
+1,719
+7% +$12.6K
TPLC icon
156
Timothy Plan US Large/Mid Cap Core ETF
TPLC
$312M
$492K 0.1%
19,833
+4,356
+28% +$102K
JPM icon
157
JPMorgan Chase
JPM
$950B
$491K 0.1%
5,221
+714
+16% +$67.7K
ACWV icon
158
iShares MSCI Global Min Vol Factor ETF
ACWV
$3.38B
$487K 0.1%
5,555
-2,638
-32% -$228K
VXF icon
159
Vanguard Extended Market ETF
VXF
$31.7B
$487K 0.1%
4,116
+857
+26% +$92K
RSPF icon
160
Invesco S&P 500 Equal Weight Financials ETF
RSPF
$310M
$483K 0.1%
+12,966
New +$461K
ABBV icon
161
AbbVie
ABBV
$435B
$467K 0.09%
4,753
+320
+7% +$28.2K
SRVR icon
162
Pacer Data & Infrastructure Real Estate ETF
SRVR
$383M
$465K 0.09%
+13,088
New +$441K
SBUX icon
163
Starbucks
SBUX
$120B
$460K 0.09%
6,244
+1,272
+26% +$95.6K
ONEQ icon
164
Fidelity Nasdaq Composite Index ETF
ONEQ
$10.9B
$459K 0.09%
11,730
+590
+5% +$20.9K
MO icon
165
Altria Group
MO
$114B
$449K 0.09%
11,435
+1,075
+10% +$41.9K
DAL icon
166
Delta Air Lines
DAL
$60.1B
$447K 0.09%
15,938
+2,525
+19% +$64.2K
UCON icon
167
First Trust Smith Unconstrained Bond ETF
UCON
$3.28B
$445K 0.09%
+17,304
New +$434K
IBM icon
168
IBM
IBM
$224B
$444K 0.09%
3,848
+838
+28% +$97.3K
QQQE icon
169
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.38B
$442K 0.09%
7,429
-191
-3% -$10.4K
USIG icon
170
iShares Broad USD Investment Grade Corporate Bond ETF
USIG
$17.3B
$440K 0.09%
7,280
-717
-9% -$42K
COST icon
171
Costco
COST
$420B
$436K 0.09%
1,438
+30
+2% +$9.13K
MUNI icon
172
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.09B
$434K 0.09%
7,810
+2,755
+55% +$151K
MCD icon
173
McDonald's
MCD
$195B
$424K 0.08%
2,297
+61
+3% +$11.2K
ITA icon
174
iShares US Aerospace & Defense ETF
ITA
$14.7B
$418K 0.08%
5,080
-252
-5% -$19.9K
IGSB icon
175
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$23B
$415K 0.08%
+7,594
New +$409K
5 6
7
8 9

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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First Heartland Consultants's Q2 2020 Portfolio in Review

As of Q2 2020, First Heartland Consultants held 303 positions worth $507M, up 31% from $388M the previous quarter. Its ten largest holdings account for 30% of the portfolio.

First Heartland Consultants deployed $63.2M of net new capital in Q2 2020, opening 58 new positions and adding to 122 existing holdings. Its largest new stake was Invesco S&P MidCap Momentum ETF: 189,258 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 3.7% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was WisdomTree Bloomberg Floating Rate Treasury Fund, an estimated $23.4M trimmed.

  • First Heartland Consultants's largest Q2 2020 buy was Invesco S&P MidCap Momentum ETF: 189,258 shares worth $11.2M.
  • First Heartland Consultants added most to State Street SPDR Portfolio S&P 500 Growth ETF in Q2 2020, an estimated $23.8M increase.
  • First Heartland Consultants's biggest Q2 2020 reduction was WisdomTree Bloomberg Floating Rate Treasury Fund, cutting an estimated $23.4M.
  • First Heartland Consultants fully exited Invesco Emerging Markets Sovereign Debt ETF in Q2 2020, selling an estimated $3.05M.
  • First Heartland Consultants's ten largest holdings make up 30% of its $507M portfolio in Q2 2020.
  • First Heartland Consultants opened 58 new positions and closed 20 in Q2 2020.
  • First Heartland Consultants's portfolio value rose 31% quarter-over-quarter to $507M.

Based on First Heartland Consultants's 13F filing for Q2 2020, filed 16 Jul 2020.