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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTEI icon
126
Vanguard Intermediate-Term Tax-Exempt Bond ETF
VTEI
$1.54B
$1.6M 0.13%
15,917
+1,730
+12% +$171K
DGRO icon
127
iShares Core Dividend Growth ETF
DGRO
$43.6B
$1.57M 0.13%
23,110
+404
+2% +$26.7K
COWG icon
128
Pacer US Large Cap Cash Cows Growth Leaders ETF
COWG
$2.27B
$1.57M 0.13%
43,164
+5,457
+14% +$193K
JNJ icon
129
Johnson & Johnson
JNJ
$625B
$1.56M 0.13%
8,424
-274
-3% -$46.9K
OAIM icon
130
OneAscent International Equity ETF
OAIM
$374M
$1.56M 0.13%
38,772
+766
+2% +$29.9K
IHAK icon
131
iShares Cybersecurity and Tech ETF
IHAK
$1.1B
$1.51M 0.12%
+28,899
New +$1.5M
OASC
132
OneAscent Enhanced Small and Mid Cap ETF
OASC
$92M
$1.51M 0.12%
52,897
-437
-0.8% -$12K
JUCY icon
133
Aptus Enhanced Yield ETF
JUCY
$328M
$1.49M 0.12%
66,915
-4,123
-6% -$91.8K
OACP icon
134
OneAscent Core Plus Bond ETF
OACP
$267M
$1.45M 0.12%
62,719
+3,011
+5% +$68.9K
GLD icon
135
SPDR Gold Trust
GLD
$142B
$1.45M 0.12%
4,067
+2,080
+105% +$663K
TPHD icon
136
Timothy Plan High Dividend Stock ETF
TPHD
$367M
$1.43M 0.12%
36,310
+404
+1% +$15.6K
JPST icon
137
JPMorgan Ultra-Short Income ETF
JPST
$40.6B
$1.4M 0.11%
27,666
+2,947
+12% +$149K
NOBL icon
138
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.9B
$1.4M 0.11%
27,168
-658
-2% -$34K
PPA icon
139
Invesco Aerospace & Defense ETF
PPA
$8.7B
$1.4M 0.11%
8,997
+1,022
+13% +$150K
ELCV
140
Eventide High Dividend ETF
ELCV
$253M
$1.39M 0.11%
52,002
-274
-0.5% -$7.15K
SMH icon
141
VanEck Semiconductor ETF
SMH
$71.8B
$1.38M 0.11%
4,229
+88
+2% +$26.1K
CIBR icon
142
First Trust NASDAQ Cybersecurity ETF
CIBR
$15.3B
$1.36M 0.11%
17,953
-17,122
-49% -$1.26M
MBB icon
143
iShares MBS ETF
MBB
$39.1B
$1.35M 0.11%
14,194
+412
+3% +$38.7K
IAU icon
144
iShares Gold Trust
IAU
$64.4B
$1.34M 0.11%
18,457
+4,381
+31% +$286K
USFR icon
145
WisdomTree Floating Rate Treasury Fund
USFR
$18.4B
$1.34M 0.11%
26,706
+4,453
+20% +$224K
MA icon
146
Mastercard
MA
$493B
$1.34M 0.11%
2,358
+81
+4% +$46.5K
ABBV icon
147
AbbVie
ABBV
$435B
$1.34M 0.11%
5,788
-9
-0.2% -$1.83K
FTSM icon
148
First Trust Enhanced Short Maturity ETF
FTSM
$6.54B
$1.34M 0.11%
22,361
-27,363
-55% -$1.64M
BALT icon
149
Innovator Defined Wealth Shield ETF
BALT
$2.79B
$1.33M 0.11%
40,512
+14,137
+54% +$459K
CGIE icon
150
Capital Group International Equity ETF
CGIE
$2.46B
$1.32M 0.11%
39,144
-843
-2% -$27.8K
4 5
6
7 8

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.