We are live on ! Find out more
FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
OAIM icon
126
OneAscent International Equity ETF
OAIM
$369M
$1.45M 0.13%
38,006
+13,274
+54% +$471K
NOBL icon
127
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$12B
$1.4M 0.12%
27,826
-21,754
-44% -$1.08M
VTEI icon
128
Vanguard Intermediate-Term Tax-Exempt Bond ETF
VTEI
$1.48B
$1.4M 0.12%
+14,187
New +$1.39M
OASC
129
OneAscent Enhanced Small and Mid Cap ETF
OASC
$92M
$1.39M 0.12%
53,334
+21,236
+66% +$522K
SUB icon
130
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$1.37M 0.12%
+12,927
New +$1.37M
OACP icon
131
OneAscent Core Plus Bond ETF
OACP
$267M
$1.36M 0.12%
59,708
+23,888
+67% +$539K
TPHD icon
132
Timothy Plan High Dividend Stock ETF
TPHD
$363M
$1.36M 0.12%
35,906
+1,719
+5% +$62.9K
JNJ icon
133
Johnson & Johnson
JNJ
$625B
$1.33M 0.12%
8,698
+540
+7% +$83K
ELCV
134
Eventide High Dividend ETF
ELCV
$253M
$1.33M 0.12%
52,276
+17,094
+49% +$416K
COWG icon
135
Pacer US Large Cap Cash Cows Growth Leaders ETF
COWG
$2.28B
$1.32M 0.12%
+37,707
New +$1.24M
GOOGL icon
136
Alphabet (Google) Class A
GOOGL
$4.33T
$1.32M 0.12%
7,497
-172
-2% -$28.2K
CGIE icon
137
Capital Group International Equity ETF
CGIE
$2.46B
$1.32M 0.12%
39,987
+586
+1% +$18.2K
FICO icon
138
Fair Isaac
FICO
$22.5B
$1.3M 0.12%
712
– –
MBB icon
139
iShares MBS ETF
MBB
$39.1B
$1.29M 0.12%
13,782
+2,404
+21% +$223K
MA icon
140
Mastercard
MA
$493B
$1.28M 0.11%
2,277
+289
+15% +$160K
JEPI icon
141
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$1.27M 0.11%
22,305
+242
+1% +$13.4K
XJUN icon
142
FT Vest US Equity Enhance & Moderate Buffer ETF June
XJUN
$139M
$1.27M 0.11%
30,846
-5,119
-14% -$200K
JPST icon
143
JPMorgan Ultra-Short Income ETF
JPST
$40.3B
$1.25M 0.11%
24,719
+2,098
+9% +$106K
VZ icon
144
Verizon
VZ
$196B
$1.23M 0.11%
28,500
+675
+2% +$29.2K
T icon
145
AT&T
T
$163B
$1.22M 0.11%
42,219
+303
+0.7% +$8.35K
CAT icon
146
Caterpillar
CAT
$387B
$1.18M 0.1%
3,037
+93
+3% +$31K
SMH icon
147
VanEck Semiconductor ETF
SMH
$73.2B
$1.15M 0.1%
4,141
-26
-0.6% -$6.03K
EFG icon
148
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$1.15M 0.1%
10,245
+3,342
+48% +$353K
SIXJ icon
149
AllianzIM U.S. Equity 6 Month Buffer10 Jan/Jul ETF
SIXJ
$149M
$1.13M 0.1%
35,383
+1,518
+4% +$46K
CGGR icon
150
Capital Group Growth ETF
CGGR
$25.3B
$1.13M 0.1%
27,851
+2,928
+12% +$107K
4 5
6
7 8

Similar funds

BGCP
Bristol Gate Capital Partners Toronto, Ontario, Canada $1.55B AUM 12.75% 1-Year Est. Return
MSA
MUFG Securities Americas New York $1.55B AUM 28.4% 1-Year Est. Return
CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return
ICM
Irenic Capital Management New York $1.54B AUM 12.79% 1-Year Est. Return
CCM
Cinctive Capital Management New York $1.53B AUM 48.83% 1-Year Est. Return
TNBTD
Trustmark National Bank Trust Department Jackson, Mississippi $1.56B AUM 16.53% 1-Year Est. Return
MCP
Meridiem Capital Partners Dallas, Texas $1.53B AUM 17.03% 1-Year Est. Return
SG
Sienna Gestion Paris, France $1.53B AUM 27.73% 1-Year Est. Return

First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.