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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BLV icon
76
Vanguard Long-Term Bond ETF
BLV
$5.75B
$3.4M 0.3%
48,940
+1,318
+3% +$89.9K
EFA icon
77
iShares MSCI EAFE ETF
EFA
$80.2B
$3.4M 0.3%
38,018
+9,224
+32% +$788K
VMBS icon
78
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.5B
$3.36M 0.3%
72,479
+2,492
+4% +$114K
SHV icon
79
iShares 0-1 Year Treasury Bond ETF
SHV
$20.6B
$3.33M 0.3%
30,180
+7,171
+31% +$791K
SPMO icon
80
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
$3.28M 0.29%
29,153
+20,357
+231% +$2.03M
META icon
81
Meta Platforms (Facebook)
META
$1.51T
$3.11M 0.28%
4,220
-147
-3% -$90.8K
FTSM icon
82
First Trust Enhanced Short Maturity ETF
FTSM
$6.5B
$2.98M 0.26%
49,724
+14,083
+40% +$844K
LLY icon
83
Eli Lilly
LLY
$1.06T
$2.97M 0.26%
3,814
+31
+0.8% +$24.1K
USMV icon
84
iShares MSCI USA Min Vol Factor ETF
USMV
$24.2B
$2.9M 0.26%
30,850
+185
+0.6% +$17K
DNP icon
85
DNP Select Income Fund
DNP
$4.09B
$2.88M 0.26%
294,246
+9,068
+3% +$87.2K
NOCT icon
86
Innovator Growth-100 Power Buffer ETF October
NOCT
$229M
$2.86M 0.25%
52,412
-4,317
-8% -$222K
RSDE
87
FT Vest U.S. Equity Equal Weight Buffer ETF - December
RSDE
$32.3M
$2.79M 0.25%
134,234
-4,984
-4% -$99.7K
JAVA icon
88
JPMorgan Active Value ETF
JAVA
$7.15B
$2.79M 0.25%
+42,523
New +$2.66M
FBTC icon
89
Fidelity Wise Origin Bitcoin Fund
FBTC
$12.1B
$2.77M 0.25%
29,457
+3,745
+15% +$322K
FMDE icon
90
Fidelity Enhanced Mid Cap Core ETF
FMDE
$8B
$2.73M 0.24%
79,452
+27,418
+53% +$882K
EFV icon
91
iShares MSCI EAFE Value ETF
EFV
$29.4B
$2.7M 0.24%
45,490
+27,096
+147% +$1.66M
JPM icon
92
JPMorgan Chase
JPM
$950B
$2.7M 0.24%
9,303
+817
+10% +$208K
MTUM icon
93
iShares MSCI USA Momentum Factor ETF
MTUM
$26.2B
$2.68M 0.24%
11,136
-15,158
-58% -$3.31M
QTEC icon
94
First Trust NASDAQ-100 Technology Index Fund
QTEC
$4.83B
$2.67M 0.24%
12,555
+10,293
+455% +$1.93M
CIBR icon
95
First Trust NASDAQ Cybersecurity ETF
CIBR
$15.3B
$2.65M 0.24%
35,075
-216
-0.6% -$14.8K
FV icon
96
First Trust Dorsey Wright Focus 5 ETF
FV
$3.77B
$2.55M 0.23%
43,110
-16,652
-28% -$927K
OEF icon
97
iShares S&P 100 ETF
OEF
$20.6B
$2.53M 0.22%
8,308
+6,754
+435% +$1.88M
AIRR icon
98
First Trust RBA American Industrial Renaissance ETF
AIRR
$10.7B
$2.49M 0.22%
30,614
+9,424
+44% +$695K
V icon
99
Visa
V
$677B
$2.43M 0.22%
6,851
-49
-0.7% -$17.1K
FEZ icon
100
State Street SPDR EURO STOXX 50 ETF
FEZ
$4.55B
$2.42M 0.22%
+40,522
New +$2.32M
2 3
4
5 6

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CET
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ICM
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CCM
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TNBTD
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MCP
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.