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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.83%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.32B
AUM Growth
+$79.8M
Cap. Flow
+$45.1M
Cap. Flow %
3.42%
Top 10 Hldgs %
25.44%
Holding
571
New
48
Increased
269
Reduced
180
Closed
38

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$6.48M
2
JMOM icon
JPMorgan US Momentum Factor ETF
JMOM
+$4.18M
3
IVES
Dan IVES Wedbush AI Revolution ETF
IVES
+$4.08M
4
GRNY
FundStrat Granny Shots US Large Cap ETF
GRNY
+$4.01M
5
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$3.63M

Top Sells

Rank Stock Value
1
FXI icon
iShares China Large-Cap ETF
FXI
+$5.65M
2
OSCV icon
Opus Small Cap Value ETF
OSCV
+$3.89M
3
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$2.53M
4
EFA icon
iShares MSCI EAFE ETF
EFA
+$2.5M
5
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$2.22M

Sector Composition

Rank Sector Weight
1 Technology 3.84%
2 Financials 1.66%
3 Consumer Discretionary 1.62%
4 Healthcare 1.03%
5 Communication Services 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NVBW icon
501
AllianzIM U.S. Equity Buffer20 Nov ETF
NVBW
$96.1M
$211K 0.02%
+6,223
New +$209K
ABT icon
502
Abbott
ABT
$189B
$210K 0.02%
1,677
+96
+6% +$12.2K
SHW icon
503
Sherwin-Williams
SHW
$88.3B
$209K 0.02%
646
+3
+0.5% +$1K
TLTD icon
504
FlexShares Morningstar Developed Markets ex-US Factor Tilt Index Fund
TLTD
$689M
$209K 0.02%
+2,258
New +$204K
SFLR icon
505
Innovator Equity Managed Floor ETF
SFLR
$2.16B
$209K 0.02%
+5,667
New +$207K
CWB icon
506
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.62B
$208K 0.02%
2,337
-1,557
-40% -$142K
MLPX icon
507
Global X MLP & Energy Infrastructure ETF
MLPX
$3.49B
$208K 0.02%
3,439
+55
+2% +$3.29K
LUV icon
508
Southwest Airlines
LUV
$22.1B
$207K 0.02%
+5,014
New +$175K
BOCT icon
509
Innovator US Equity Buffer ETF October
BOCT
$289M
$207K 0.02%
+4,184
New +$204K
FPX icon
510
First Trust US Equity Opportunities ETF
FPX
$1.49B
$206K 0.02%
+1,262
New +$207K
XLI icon
511
State Street Industrial Select Sector SPDR ETF
XLI
$34.6B
$206K 0.02%
1,331
-9
-0.7% -$1.39K
MSTR icon
512
Strategy Inc
MSTR
$38.5B
$205K 0.02%
1,348
-507
-27% -$117K
DEMZ icon
513
The Advisors' Inner Circle Fund III Democratic Large Cap Core ETF
DEMZ
$68M
$205K 0.02%
4,800
– –
DDFS
514
Innovator Equity Dual Directional 15 Buffer ETF - September
DDFS
$45.5M
$204K 0.02%
9,635
– –
HRL icon
515
Hormel Foods
HRL
$13.6B
$202K 0.02%
8,530
+11
+0.1% +$257
DAPR icon
516
FT Vest US Equity Deep Buffer ETF April
DAPR
$315M
$202K 0.02%
5,134
-1,883
-27% -$73.3K
UOCT icon
517
Innovator US Equity Ultra Buffer ETF October
UOCT
$181M
$202K 0.02%
+5,170
New +$200K
ETHA
518
iShares Ethereum Trust ETF
ETHA
$5.59B
$201K 0.02%
+8,942
New +$234K
FXL icon
519
First Trust Technology AlphaDEX Fund
FXL
$2.8B
$200K 0.02%
+1,190
New +$201K
FNCL icon
520
Fidelity MSCI Financials Index ETF
FNCL
$2.41B
$200K 0.02%
+2,573
New +$194K
PCN
521
PIMCO Corporate & Income Strategy Fund
PCN
$887M
$188K 0.01%
14,755
– –
ET icon
522
Energy Transfer Partners
ET
$70.6B
$186K 0.01%
11,279
+300
+3% +$4.99K
EFT
523
Eaton Vance Floating-Rate Income Trust
EFT
$289M
$183K 0.01%
16,175
-3,916
-19% -$44.9K
GNL icon
524
Global Net Lease
GNL
$1.93B
$176K 0.01%
20,486
+348
+2% +$2.79K
JQC icon
525
Nuveen Credit Strategies Income Fund
JQC
$714M
$156K 0.01%
31,012
– –
19 20
21
22 23

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CET
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First Heartland Consultants's Q4 2025 Portfolio in Review

As of Q4 2025, First Heartland Consultants held 571 positions worth $1.32B, up 6.4% from $1.24B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $45.1M of net new capital in Q4 2025, opening 48 new positions and adding to 269 existing holdings. Its largest new stake was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $3.89M trimmed.

  • First Heartland Consultants's largest Q4 2025 buy was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.
  • First Heartland Consultants added most to State Street SPDR Portfolio Developed World ex-US ETF in Q4 2025, an estimated $6.48M increase.
  • First Heartland Consultants's biggest Q4 2025 reduction was Opus Small Cap Value ETF, cutting an estimated $3.89M.
  • First Heartland Consultants fully exited iShares China Large-Cap ETF in Q4 2025, selling an estimated $5.65M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.32B portfolio in Q4 2025.
  • First Heartland Consultants opened 48 new positions and closed 38 in Q4 2025.
  • First Heartland Consultants's portfolio value rose 6.4% quarter-over-quarter to $1.32B.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.