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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
UPLD icon
501
Upland Software
UPLD
$15.4M
$28.1K ﹤0.01%
1,440
+116
+9% +$2.58K
AAAU icon
502
Goldman Sachs Physical Gold ETF Shares
AAAU
$2.64B
– –
-8,624
Closed -$260K
ADME icon
503
Aptus Behavioral Momentum ETF
ADME
$307M
– –
-198,764
Closed -$8.83M
AMGN icon
504
Amgen
AMGN
$222B
– –
-955
Closed -$298K
ARKQ icon
505
ARK Autonomous Technology & Robotics ETF
ARKQ
$2.06B
– –
-3,218
Closed -$213K
COP icon
506
ConocoPhillips
COP
$141B
– –
-2,123
Closed -$223K
CRWD icon
507
CrowdStrike
CRWD
$218B
– –
-1,472
Closed -$225K
EJAN icon
508
Innovator Emerging Markets Power Buffer ETF January
EJAN
$147M
– –
-13,379
Closed -$405K
EMXC icon
509
iShares MSCI Emerging Markets ex China ETF
EMXC
$24B
– –
-224,510
Closed -$12.4M
FEBW icon
510
AllianzIM U.S. Equity Buffer20 Feb ETF
FEBW
$200M
– –
-21,696
Closed -$659K
FXZ icon
511
First Trust Materials AlphaDEX Fund
FXZ
$386M
– –
-7,631
Closed -$423K
GCC icon
512
WisdomTree Enhanced Commodity Strategy Fund
GCC
$274M
– –
-245,533
Closed -$4.81M
IJS icon
513
iShares S&P Small-Cap 600 Value ETF
IJS
$8.37B
– –
-18,654
Closed -$1.82M
IJT icon
514
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.41B
– –
-15,515
Closed -$1.93M
INDA icon
515
iShares MSCI India ETF
INDA
$6.63B
– –
-10,537
Closed -$542K
IOCT icon
516
Innovator International Developed Power Buffer ETF October
IOCT
$170M
– –
-59,231
Closed -$1.82M
IYK icon
517
iShares US Consumer Staples ETF
IYK
$1.43B
– –
-9,381
Closed -$671K
JEPQ icon
518
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$41.4B
– –
-34,874
Closed -$1.81M
PTNQ icon
519
Pacer Trendpilot 100 ETF
PTNQ
$1.26B
– –
-2,884
Closed -$205K
QSPT icon
520
FT Vest Nasdaq-100 Buffer ETF September
QSPT
$640M
– –
-7,558
Closed -$200K
SCHY icon
521
Schwab International Dividend Equity ETF
SCHY
$2.57B
– –
-38,922
Closed -$988K
UBER icon
522
Uber
UBER
$153B
– –
-3,307
Closed -$241K
PBSE
523
PGIM US Large-Cap Buffer 20 ETF - September
PBSE
$30M
– –
-22,862
Closed -$601K
17 18 19 20
21

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CET
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ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.