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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VGSH icon
476
Vanguard Short-Term Treasury ETF
VGSH
$30.2B
$226K 0.02%
+3,842
New +$225K
DSEP icon
477
FT Vest US Equity Deep Buffer ETF September
DSEP
$355M
$226K 0.02%
5,111
-48
-0.9% -$2.08K
IDU icon
478
iShares US Utilities ETF
IDU
$1.35B
$226K 0.02%
2,034
+1
+0% +$108
DDEC icon
479
FT Vest US Equity Deep Buffer ETF December
DDEC
$435M
$225K 0.02%
5,130
-100
-2% -$4.27K
SHW icon
480
Sherwin-Williams
SHW
$88.1B
$223K 0.02%
643
– –
MAYT icon
481
AllianzIM U.S. Equity Buffer10 May ETF
MAYT
$236M
$220K 0.02%
6,100
– –
GAUG icon
482
FT Vest US Equity Moderate Buffer ETF August
GAUG
$293M
$220K 0.02%
+5,700
New +$215K
FISV
483
Fiserv Inc
FISV
$27.8B
$220K 0.02%
1,706
-8
-0.5% -$1.15K
AHR icon
484
American Healthcare REIT
AHR
$10.7B
$220K 0.02%
+5,233
New +$210K
LAMR icon
485
Lamar Advertising Co
LAMR
$15.7B
$219K 0.02%
1,787
-16
-0.9% -$1.99K
FLQM icon
486
Franklin US Mid Cap Multifactor Index ETF
FLQM
$1.58B
$218K 0.02%
3,855
-92
-2% -$5.14K
DAUG icon
487
FT Vest US Equity Deep Buffer ETF August
DAUG
$374M
$217K 0.02%
+4,985
New +$213K
AAAU icon
488
Goldman Sachs Physical Gold ETF Shares
AAAU
$2.66B
$217K 0.02%
+5,693
New +$195K
JPIB icon
489
JPMorgan International Bond Opportunities ETF
JPIB
$2.13B
$216K 0.02%
+4,415
New +$215K
NTR icon
490
Nutrien
NTR
$31.6B
$215K 0.02%
3,663
+34
+0.9% +$1.98K
ISTB icon
491
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.12B
$215K 0.02%
+4,398
New +$214K
RY icon
492
Royal Bank of Canada
RY
$293B
$214K 0.02%
+1,450
New +$200K
MLPX icon
493
Global X MLP & Energy Infrastructure ETF
MLPX
$3.53B
$212K 0.02%
3,384
+181
+6% +$11.1K
ABT icon
494
Abbott
ABT
$188B
$212K 0.02%
1,581
+22
+1% +$2.89K
FTSL icon
495
First Trust Senior Loan Fund ETF
FTSL
$2.33B
$211K 0.02%
4,611
-4,161
-47% -$191K
HRL icon
496
Hormel Foods
HRL
$13.6B
$211K 0.02%
+8,519
New +$236K
NLY icon
497
Annaly Capital Management
NLY
$17.3B
$210K 0.02%
+10,374
New +$215K
XLI icon
498
State Street Industrial Select Sector SPDR ETF
XLI
$34.5B
$207K 0.02%
1,340
-85
-6% -$12.9K
IDNA icon
499
iShares Genomics Immunology and Healthcare ETF
IDNA
$208M
$205K 0.02%
+8,678
New +$192K
RSPU icon
500
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$526M
$204K 0.02%
+2,661
New +$197K
18 19
20
21 22

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CET
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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.