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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.83%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.32B
AUM Growth
+$79.8M
Cap. Flow
+$45.1M
Cap. Flow %
3.42%
Top 10 Hldgs %
25.44%
Holding
571
New
48
Increased
269
Reduced
180
Closed
38

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$6.48M
2
JMOM icon
JPMorgan US Momentum Factor ETF
JMOM
+$4.18M
3
IVES
Dan IVES Wedbush AI Revolution ETF
IVES
+$4.08M
4
GRNY
FundStrat Granny Shots US Large Cap ETF
GRNY
+$4.01M
5
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$3.63M

Top Sells

Rank Stock Value
1
FXI icon
iShares China Large-Cap ETF
FXI
+$5.65M
2
OSCV icon
Opus Small Cap Value ETF
OSCV
+$3.89M
3
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$2.53M
4
EFA icon
iShares MSCI EAFE ETF
EFA
+$2.5M
5
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$2.22M

Sector Composition

Rank Sector Weight
1 Technology 3.84%
2 Financials 1.66%
3 Consumer Discretionary 1.62%
4 Healthcare 1.03%
5 Communication Services 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTV icon
26
Vanguard Morningstar Value ETF
VTV
$191B
$13.1M 0.99%
68,639
+1,800
+3% +$339K
PTRB icon
27
PGIM Total Return Bond ETF
PTRB
$1.13B
$12.6M 0.95%
299,429
+37,581
+14% +$1.59M
FBND icon
28
Fidelity Total Bond ETF
FBND
$27.3B
$12.4M 0.94%
269,725
+16,028
+6% +$744K
VEA icon
29
Vanguard FTSE Developed Markets ETF
VEA
$236B
$12.2M 0.93%
195,414
+4,573
+2% +$280K
AMZN icon
30
Amazon
AMZN
$2.96T
$11.3M 0.86%
49,039
-386
-0.8% -$88.3K
DIA icon
31
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$46.5B
$11.1M 0.84%
23,032
+317
+1% +$150K
VTI icon
32
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$10.9M 0.82%
32,364
+573
+2% +$191K
CGIC
33
Capital Group International Core Equity ETF
CGIC
$2.31B
$10.5M 0.79%
321,636
+11,544
+4% +$364K
IVES
34
Dan IVES Wedbush AI Revolution ETF
IVES
$1.07B
$10.2M 0.77%
322,364
+124,643
+63% +$4.08M
RLY icon
35
State Street Multi-Asset Real Return ETF
RLY
$1.28B
$9.6M 0.73%
305,276
+2,495
+0.8% +$78.3K
IWM icon
36
iShares Russell 2000 ETF
IWM
$83B
$8.97M 0.68%
36,459
-207
-0.6% -$50.9K
DYNF icon
37
BlackRock US Equity Factor Rotation ETF
DYNF
$40B
$8.95M 0.68%
147,200
+32,392
+28% +$1.95M
SDVY icon
38
First Trust SMID Cap Rising Dividend Achievers ETF
SDVY
$11.8B
$8.9M 0.67%
232,275
-7,028
-3% -$267K
BKAG icon
39
BNY Mellon Core Bond ETF
BKAG
$2.23B
$8.74M 0.66%
206,229
+13,600
+7% +$579K
FLGV icon
40
Franklin US Treasury Bond ETF
FLGV
$1.04B
$8.59M 0.65%
418,701
+8,127
+2% +$168K
BRK.B icon
41
Berkshire Hathaway Class B
BRK.B
$1.13T
$8.46M 0.64%
16,828
-100
-0.6% -$49.8K
SPMO icon
42
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
$7.96M 0.6%
66,735
+3,594
+6% +$431K
BNDX icon
43
Vanguard Total International Bond ETF
BNDX
$82.2B
$7.93M 0.6%
164,074
+10,680
+7% +$527K
EEM icon
44
iShares MSCI Emerging Markets ETF
EEM
$29.5B
$7.84M 0.59%
143,265
+780
+0.5% +$42.4K
EFA icon
45
iShares MSCI EAFE ETF
EFA
$80.2B
$7.73M 0.59%
80,514
-26,396
-25% -$2.5M
MSFT icon
46
Microsoft
MSFT
$3.71T
$7.43M 0.56%
15,372
-59
-0.4% -$29.6K
QQQM icon
47
Invesco NASDAQ 100 ETF
QQQM
$102B
$7.42M 0.56%
29,341
+5,124
+21% +$1.29M
FBCG
48
Fidelity Blue Chip Growth ETF
FBCG
$7.25B
$7.41M 0.56%
135,189
-223
-0.2% -$12.1K
IVE icon
49
iShares S&P 500 Value ETF
IVE
$49.8B
$6.81M 0.52%
32,135
+5,492
+21% +$1.15M
FMB icon
50
First Trust Managed Municipal ETF
FMB
$2.06B
$6.66M 0.5%
130,249
+13,878
+12% +$709K
1
2
3 4 5

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q4 2025 Portfolio in Review

As of Q4 2025, First Heartland Consultants held 571 positions worth $1.32B, up 6.4% from $1.24B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $45.1M of net new capital in Q4 2025, opening 48 new positions and adding to 269 existing holdings. Its largest new stake was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $3.89M trimmed.

  • First Heartland Consultants's largest Q4 2025 buy was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.
  • First Heartland Consultants added most to State Street SPDR Portfolio Developed World ex-US ETF in Q4 2025, an estimated $6.48M increase.
  • First Heartland Consultants's biggest Q4 2025 reduction was Opus Small Cap Value ETF, cutting an estimated $3.89M.
  • First Heartland Consultants fully exited iShares China Large-Cap ETF in Q4 2025, selling an estimated $5.65M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.32B portfolio in Q4 2025.
  • First Heartland Consultants opened 48 new positions and closed 38 in Q4 2025.
  • First Heartland Consultants's portfolio value rose 6.4% quarter-over-quarter to $1.32B.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.