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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VEA icon
26
Vanguard FTSE Developed Markets ETF
VEA
$236B
$11.4M 0.92%
190,841
+4,064
+2% +$237K
PTRB icon
27
PGIM Total Return Bond ETF
PTRB
$1.13B
$11M 0.89%
261,848
+58,894
+29% +$2.46M
GRNY
28
FundStrat Granny Shots US Large Cap ETF
GRNY
$4.41B
$10.9M 0.88%
437,058
+256,763
+142% +$6.07M
AMZN icon
29
Amazon
AMZN
$2.96T
$10.9M 0.88%
49,425
-1,810
-4% -$410K
DIA icon
30
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$46.5B
$10.5M 0.85%
22,715
-182
-0.8% -$82K
VTI icon
31
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$10.4M 0.84%
31,791
+704
+2% +$222K
EFA icon
32
iShares MSCI EAFE ETF
EFA
$80.2B
$9.98M 0.81%
106,910
+68,892
+181% +$6.26M
CGIC
33
Capital Group International Core Equity ETF
CGIC
$2.31B
$9.55M 0.77%
310,092
-7,338
-2% -$219K
RLY icon
34
State Street Multi-Asset Real Return ETF
RLY
$1.28B
$9.35M 0.75%
302,781
-8,430
-3% -$253K
SDVY icon
35
First Trust SMID Cap Rising Dividend Achievers ETF
SDVY
$11.8B
$9.1M 0.73%
239,303
-53,717
-18% -$1.99M
IWM icon
36
iShares Russell 2000 ETF
IWM
$83B
$8.87M 0.72%
36,666
+33,655
+1,118% +$7.72M
BRK.B icon
37
Berkshire Hathaway Class B
BRK.B
$1.13T
$8.51M 0.69%
16,928
-477
-3% -$231K
FLGV icon
38
Franklin US Treasury Bond ETF
FLGV
$1.04B
$8.47M 0.68%
410,574
-61,639
-13% -$1.26M
BKAG icon
39
BNY Mellon Core Bond ETF
BKAG
$2.23B
$8.21M 0.66%
192,629
+6,468
+3% +$273K
MSFT icon
40
Microsoft
MSFT
$3.71T
$7.99M 0.64%
15,431
+1,512
+11% +$771K
VXUS icon
41
Vanguard Total International Stock ETF
VXUS
$160B
$7.67M 0.62%
104,383
+7,127
+7% +$506K
SPMO icon
42
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
$7.64M 0.62%
63,141
+33,988
+117% +$3.96M
EEM icon
43
iShares MSCI Emerging Markets ETF
EEM
$29.5B
$7.61M 0.61%
142,485
+119,400
+517% +$6M
BNDX icon
44
Vanguard Total International Bond ETF
BNDX
$82.2B
$7.59M 0.61%
153,394
+5,916
+4% +$292K
FBCG
45
Fidelity Blue Chip Growth ETF
FBCG
$7.25B
$7.27M 0.59%
135,412
-56,144
-29% -$2.86M
DYNF icon
46
BlackRock US Equity Factor Rotation ETF
DYNF
$40B
$6.8M 0.55%
114,808
+22,418
+24% +$1.27M
ITOT icon
47
iShares Core S&P Total US Stock Market ETF
ITOT
$97.8B
$6.62M 0.53%
45,440
-267
-0.6% -$37.4K
IVES
48
Dan IVES Wedbush AI Revolution ETF
IVES
$1.07B
$6.35M 0.51%
197,721
+184,594
+1,406% +$5.31M
IYW icon
49
iShares US Technology ETF
IYW
$25.2B
$6.34M 0.51%
32,357
-5,817
-15% -$1.06M
IVV icon
50
iShares Core S&P 500 ETF
IVV
$902B
$6.08M 0.49%
9,081
+35
+0.4% +$22.5K
1
2
3 4 5

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.