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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DSEP icon
451
FT Vest US Equity Deep Buffer ETF September
DSEP
$355M
$219K 0.02%
5,159
– –
HST icon
452
Host Hotels & Resorts
HST
$16B
$219K 0.02%
14,238
+2,563
+22% +$38K
JULW icon
453
AllianzIM U.S. Equity Buffer20 Jul ETF
JULW
$252M
$219K 0.02%
5,882
-483
-8% -$17K
DDEC icon
454
FT Vest US Equity Deep Buffer ETF December
DDEC
$435M
$218K 0.02%
+5,230
New +$208K
BKNG icon
455
Booking.com
BKNG
$161B
$218K 0.02%
+950
New +$195K
FSEP icon
456
FT Vest US Equity Buffer ETF September
FSEP
$1.25B
$217K 0.02%
4,517
+6
+0.1% +$272
XLE icon
457
State Street Energy Select Sector SPDR ETF
XLE
$37.6B
$217K 0.02%
5,112
-8
-0.2% -$333
HON icon
458
Honeywell
HON
$78B
$217K 0.02%
+988
New +$200K
IYM icon
459
iShares US Basic Materials ETF
IYM
$1.02B
$216K 0.02%
1,545
-88
-5% -$11.7K
TFI icon
460
State Street SPDR Nuveen ICE Municipal Bond ETF
TFI
$3.17B
$216K 0.02%
+4,832
New +$215K
DMAY icon
461
FT Vest US Equity Deep Buffer ETF May
DMAY
$380M
$215K 0.02%
+5,032
New +$204K
RIOT icon
462
Riot Platforms
RIOT
$7.76B
$215K 0.02%
19,027
-468
-2% -$3.98K
QBUF
463
Innovator Nasdaq-100 10 Buffer ETF Quarterly
QBUF
$168M
$215K 0.02%
7,791
– –
FLQM icon
464
Franklin US Mid Cap Multifactor Index ETF
FLQM
$1.58B
$214K 0.02%
3,947
-230
-6% -$12.1K
UPS icon
465
United Parcel Service
UPS
$88.9B
$214K 0.02%
+2,124
New +$209K
TOUS icon
466
T. Rowe Price International Equity ETF
TOUS
$1.64B
$214K 0.02%
+6,606
New +$201K
IDU icon
467
iShares US Utilities ETF
IDU
$1.36B
$213K 0.02%
2,033
-5
-0.2% -$512
MAYT icon
468
AllianzIM U.S. Equity Buffer10 May ETF
MAYT
$236M
$213K 0.02%
6,100
– –
ABT icon
469
Abbott
ABT
$187B
$212K 0.02%
+1,559
New +$206K
TOTL icon
470
State Street DoubleLine Total Return Tactical ETF
TOTL
$4B
$212K 0.02%
+5,274
New +$210K
NTR icon
471
Nutrien
NTR
$30.7B
$211K 0.02%
+3,629
New +$205K
XLI icon
472
State Street Industrial Select Sector SPDR ETF
XLI
$34.6B
$210K 0.02%
+1,425
New +$194K
SPBO icon
473
State Street SPDR Portfolio Corporate Bond ETF
SPBO
$2.1B
$209K 0.02%
7,159
-1,270
-15% -$36.4K
TLT icon
474
iShares 20+ Year Treasury Bond ETF
TLT
$40.9B
$209K 0.02%
2,365
-867
-27% -$75.6K
CVS icon
475
CVS Health
CVS
$122B
$207K 0.02%
3,005
-964
-24% -$63.2K
17 18
19
20 21

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.