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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.83%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.32B
AUM Growth
+$79.8M
Cap. Flow
+$45.1M
Cap. Flow %
3.42%
Top 10 Hldgs %
25.44%
Holding
571
New
48
Increased
269
Reduced
180
Closed
38

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$6.48M
2
JMOM icon
JPMorgan US Momentum Factor ETF
JMOM
+$4.18M
3
IVES
Dan IVES Wedbush AI Revolution ETF
IVES
+$4.08M
4
GRNY
FundStrat Granny Shots US Large Cap ETF
GRNY
+$4.01M
5
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$3.63M

Top Sells

Rank Stock Value
1
FXI icon
iShares China Large-Cap ETF
FXI
+$5.65M
2
OSCV icon
Opus Small Cap Value ETF
OSCV
+$3.89M
3
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$2.53M
4
EFA icon
iShares MSCI EAFE ETF
EFA
+$2.5M
5
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$2.22M

Sector Composition

Rank Sector Weight
1 Technology 3.84%
2 Financials 1.66%
3 Consumer Discretionary 1.62%
4 Healthcare 1.03%
5 Communication Services 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BNY
426
Bank of New York Mellon
BNY
$108B
$292K 0.02%
2,512
-1,317
-34% -$146K
EMNT icon
427
PIMCO Enhanced Short Maturity Active ESG ETF
EMNT
$217M
$290K 0.02%
2,944
+247
+9% +$24.4K
PANW icon
428
Palo Alto Networks
PANW
$314B
$287K 0.02%
1,560
+41
+3% +$8.27K
QQQE icon
429
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.42B
$287K 0.02%
2,808
-3
-0.1% -$307
VBR icon
430
Vanguard Morningstar Small-Cap Value ETF
VBR
$38B
$285K 0.02%
1,348
+133
+11% +$27.8K
TOTL icon
431
State Street DoubleLine Total Return Tactical ETF
TOTL
$3.99B
$285K 0.02%
7,087
+604
+9% +$24.5K
HYGV icon
432
FlexShares High Yield Value-Scored Bond Index Fund
HYGV
$1.1B
$285K 0.02%
+7,002
New +$286K
CRM icon
433
Salesforce
CRM
$162B
$285K 0.02%
1,077
-3
-0.3% -$746
IJJ icon
434
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.99B
$285K 0.02%
2,165
-160
-7% -$20.8K
RCL icon
435
Royal Caribbean
RCL
$82.4B
$285K 0.02%
1,021
-105
-9% -$29.7K
QMMY
436
FT Vest Nasdaq-100 Moderate Buffer ETF - May
QMMY
$151M
$284K 0.02%
11,345
+818
+8% +$20.2K
EALT icon
437
Innovator US Equity 5 to 15 Buffer ETF Quarterly
EALT
$172M
$284K 0.02%
8,038
-72
-0.9% -$2.52K
MARM icon
438
FT Vest US Equity Max Buffer ETF March
MARM
$108M
$282K 0.02%
8,534
– –
SDOG icon
439
ALPS Sector Dividend Dogs ETF
SDOG
$1.43B
$281K 0.02%
4,655
– –
MTB icon
440
M&T Bank
MTB
$36.3B
$281K 0.02%
+1,395
New +$267K
OMC icon
441
Omnicom Group
OMC
$23.2B
$280K 0.02%
+3,465
New +$265K
ACWV icon
442
iShares MSCI Global Min Vol Factor ETF
ACWV
$3.38B
$279K 0.02%
2,349
– –
DJD icon
443
Invesco Dow Jones Industrial Average Dividend ETF
DJD
$498M
$279K 0.02%
4,881
+2
+0% +$113
IGIB icon
444
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.5B
$276K 0.02%
5,121
+435
+9% +$23.5K
RSPM icon
445
Invesco S&P 500 Equal Weight Materials ETF
RSPM
$186M
$273K 0.02%
8,006
-35
-0.4% -$1.15K
EXG icon
446
Eaton Vance Tax-Managed Global Diversified Equity Income Fund
EXG
$3.07B
$272K 0.02%
28,498
+67
+0.2% +$616
DDEC icon
447
FT Vest US Equity Deep Buffer ETF December
DDEC
$435M
$271K 0.02%
6,011
+881
+17% +$39K
ZOCT
448
Innovator Equity Defined Protection ETF - 1 Yr October
ZOCT
$105M
$268K 0.02%
+9,973
New +$266K
NJUL icon
449
Innovator Growth-100 Power Buffer ETF July
NJUL
$260M
$267K 0.02%
3,681
-1,092
-23% -$78.4K
FNOV icon
450
FT Vest US Equity Buffer ETF November
FNOV
$1.24B
$267K 0.02%
4,866
+65
+1% +$3.5K
16 17
18
19 20

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MSA
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CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return
ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q4 2025 Portfolio in Review

As of Q4 2025, First Heartland Consultants held 571 positions worth $1.32B, up 6.4% from $1.24B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $45.1M of net new capital in Q4 2025, opening 48 new positions and adding to 269 existing holdings. Its largest new stake was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $3.89M trimmed.

  • First Heartland Consultants's largest Q4 2025 buy was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.
  • First Heartland Consultants added most to State Street SPDR Portfolio Developed World ex-US ETF in Q4 2025, an estimated $6.48M increase.
  • First Heartland Consultants's biggest Q4 2025 reduction was Opus Small Cap Value ETF, cutting an estimated $3.89M.
  • First Heartland Consultants fully exited iShares China Large-Cap ETF in Q4 2025, selling an estimated $5.65M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.32B portfolio in Q4 2025.
  • First Heartland Consultants opened 48 new positions and closed 38 in Q4 2025.
  • First Heartland Consultants's portfolio value rose 6.4% quarter-over-quarter to $1.32B.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.