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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.83%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.32B
AUM Growth
+$79.8M
Cap. Flow
+$45.1M
Cap. Flow %
3.42%
Top 10 Hldgs %
25.44%
Holding
571
New
48
Increased
269
Reduced
180
Closed
38

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$6.48M
2
JMOM icon
JPMorgan US Momentum Factor ETF
JMOM
+$4.18M
3
IVES
Dan IVES Wedbush AI Revolution ETF
IVES
+$4.08M
4
GRNY
FundStrat Granny Shots US Large Cap ETF
GRNY
+$4.01M
5
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$3.63M

Top Sells

Rank Stock Value
1
FXI icon
iShares China Large-Cap ETF
FXI
+$5.65M
2
OSCV icon
Opus Small Cap Value ETF
OSCV
+$3.89M
3
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$2.53M
4
EFA icon
iShares MSCI EAFE ETF
EFA
+$2.5M
5
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$2.22M

Sector Composition

Rank Sector Weight
1 Technology 3.84%
2 Financials 1.66%
3 Consumer Discretionary 1.62%
4 Healthcare 1.03%
5 Communication Services 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ARKW icon
401
ARK Web x.0 ETF
ARKW
$1.77B
$323K 0.02%
2,185
-68
-3% -$11K
AXP icon
402
American Express
AXP
$229B
$323K 0.02%
872
+3
+0.3% +$1.07K
PFE icon
403
Pfizer
PFE
$154B
$322K 0.02%
12,923
+781
+6% +$19.7K
SYFI
404
AB Short Duration High Yield ETF
SYFI
$937M
$320K 0.02%
8,913
+951
+12% +$34.1K
CMCSA icon
405
Comcast
CMCSA
$89.4B
$320K 0.02%
10,711
+67
+0.6% +$1.91K
IEFA icon
406
iShares Core MSCI EAFE ETF
IEFA
$195B
$320K 0.02%
3,577
+87
+2% +$7.69K
COP icon
407
ConocoPhillips
COP
$148B
$318K 0.02%
3,399
-68
-2% -$6.15K
SPTM icon
408
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14.1B
$316K 0.02%
3,832
+1
+0% +$82
AGG icon
409
iShares Core US Aggregate Bond ETF
AGG
$137B
$314K 0.02%
3,148
-16
-0.5% -$1.6K
RF icon
410
Regions Financial
RF
$26.8B
$311K 0.02%
+11,487
New +$293K
OUNZ icon
411
VanEck Merk Gold Trust
OUNZ
$2.72B
$311K 0.02%
+7,499
New +$300K
PECO icon
412
Phillips Edison & Co
PECO
$5.15B
$311K 0.02%
8,743
+9
+0.1% +$312
FFEB icon
413
FT Vest US Equity Buffer ETF February
FFEB
$1.41B
$310K 0.02%
5,483
-4,257
-44% -$237K
ILCG icon
414
iShares Morningstar Growth ETF
ILCG
$3.26B
$307K 0.02%
2,947
+5
+0.2% +$522
SPGP icon
415
Invesco S&P 500 GARP ETF
SPGP
$2.32B
$307K 0.02%
2,692
-3,099
-54% -$350K
UNH icon
416
UnitedHealth
UNH
$371B
$306K 0.02%
928
+25
+3% +$8.47K
FOCT icon
417
FT Vest US Equity Buffer ETF October
FOCT
$1.19B
$301K 0.02%
+6,154
New +$298K
VOOG icon
418
Vanguard S&P 500 Growth ETF
VOOG
$27.3B
$298K 0.02%
4,026
– –
URTH icon
419
iShares MSCI World ETF
URTH
$8.34B
$298K 0.02%
1,604
-141
-8% -$25.9K
SMMD icon
420
iShares Russell 2500 ETF
SMMD
$3.73B
$297K 0.02%
3,963
+418
+12% +$31.1K
IXUS icon
421
iShares Core MSCI Total International Stock ETF
IXUS
$60.1B
$297K 0.02%
3,508
+475
+16% +$39.8K
ZAUG
422
Innovator Equity Defined Protection ETF - 1 Yr August
ZAUG
$123M
$297K 0.02%
11,111
-947
-8% -$25.1K
KOCT icon
423
Innovator US Small Cap Power Buffer ETF October
KOCT
$131M
$296K 0.02%
8,794
+126
+1% +$4.2K
FIXD icon
424
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$294K 0.02%
6,637
+2
+0% +$89
QMAR icon
425
FT Vest Growth-100 Buffer ETF March
QMAR
$579M
$293K 0.02%
8,880
-499
-5% -$16.2K
15 16
17
18 19

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MSA
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CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return
ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q4 2025 Portfolio in Review

As of Q4 2025, First Heartland Consultants held 571 positions worth $1.32B, up 6.4% from $1.24B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $45.1M of net new capital in Q4 2025, opening 48 new positions and adding to 269 existing holdings. Its largest new stake was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $3.89M trimmed.

  • First Heartland Consultants's largest Q4 2025 buy was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.
  • First Heartland Consultants added most to State Street SPDR Portfolio Developed World ex-US ETF in Q4 2025, an estimated $6.48M increase.
  • First Heartland Consultants's biggest Q4 2025 reduction was Opus Small Cap Value ETF, cutting an estimated $3.89M.
  • First Heartland Consultants fully exited iShares China Large-Cap ETF in Q4 2025, selling an estimated $5.65M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.32B portfolio in Q4 2025.
  • First Heartland Consultants opened 48 new positions and closed 38 in Q4 2025.
  • First Heartland Consultants's portfolio value rose 6.4% quarter-over-quarter to $1.32B.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.