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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IEFA icon
401
iShares Core MSCI EAFE ETF
IEFA
$195B
$305K 0.02%
3,490
-4,689
-57% -$398K
QMAR icon
402
FT Vest Growth-100 Buffer ETF March
QMAR
$579M
$302K 0.02%
9,379
-1,984
-17% -$62.7K
IJJ icon
403
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.99B
$302K 0.02%
2,325
-1
-0% -$128
PECO icon
404
Phillips Edison & Co
PECO
$5.15B
$300K 0.02%
8,734
– –
ZTS icon
405
Zoetis
ZTS
$31B
$298K 0.02%
2,039
-31
-1% -$4.69K
JUNW icon
406
AllianzIM U.S. Equity Buffer20 Jun ETF
JUNW
$374M
$298K 0.02%
9,075
-559
-6% -$18.1K
FIXD icon
407
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$295K 0.02%
6,635
-2,369
-26% -$104K
IWO icon
408
iShares Russell 2000 Growth ETF
IWO
$14.9B
$293K 0.02%
+916
New +$276K
VOOG icon
409
Vanguard S&P 500 Growth ETF
VOOG
$27.3B
$292K 0.02%
4,026
– –
AXP icon
410
American Express
AXP
$229B
$289K 0.02%
869
+10
+1% +$3.18K
SYFI
411
AB Short Duration High Yield ETF
SYFI
$937M
$288K 0.02%
+7,962
New +$286K
KOCT icon
412
Innovator US Small Cap Power Buffer ETF October
KOCT
$131M
$286K 0.02%
8,668
-528
-6% -$16.7K
QQQE icon
413
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.42B
$286K 0.02%
2,811
+4
+0.1% +$396
ITW icon
414
Illinois Tool Works
ITW
$83.7B
$282K 0.02%
1,083
+61
+6% +$15.9K
ACWV icon
415
iShares MSCI Global Min Vol Factor ETF
ACWV
$3.38B
$282K 0.02%
2,349
– –
SDOG icon
416
ALPS Sector Dividend Dogs ETF
SDOG
$1.43B
$280K 0.02%
4,655
– –
EALT icon
417
Innovator US Equity 5 to 15 Buffer ETF Quarterly
EALT
$172M
$280K 0.02%
8,110
– –
ARKQ icon
418
ARK Autonomous Technology & Robotics ETF
ARKQ
$2.06B
$279K 0.02%
+2,501
New +$247K
MO icon
419
Altria Group
MO
$110B
$279K 0.02%
4,221
+205
+5% +$13K
MARM icon
420
FT Vest US Equity Max Buffer ETF March
MARM
$108M
$278K 0.02%
8,534
-1,771
-17% -$57.3K
IPG
421
DELISTED
Interpublic Group of Companies
IPG
$275K 0.02%
9,868
-84
-0.8% -$2.17K
SGOV icon
422
iShares 0-3 Month Treasury Bond ETF
SGOV
$101B
$275K 0.02%
+2,732
New +$275K
DFAX icon
423
Dimensional World ex US Core Equity 2 ETF
DFAX
$12.4B
$273K 0.02%
+8,713
New +$265K
TIP icon
424
iShares TIPS Bond ETF
TIP
$14.7B
$272K 0.02%
+2,448
New +$270K
DAPR icon
425
FT Vest US Equity Deep Buffer ETF April
DAPR
$315M
$271K 0.02%
7,017
-1,050
-13% -$40.1K
15 16
17
18 19

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.