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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
F icon
401
Ford
F
$55.7B
$279K 0.02%
25,669
-534
-2% -$5.44K
URTH icon
402
iShares MSCI World ETF
URTH
$8.36B
$276K 0.02%
+1,630
New +$257K
QQQE icon
403
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.41B
$276K 0.02%
2,807
-457
-14% -$41.4K
AXP icon
404
American Express
AXP
$230B
$274K 0.02%
+859
New +$242K
IYR icon
405
iShares US Real Estate ETF
IYR
$4.57B
$273K 0.02%
+2,884
New +$269K
MU icon
406
Micron Technology
MU
$991B
$273K 0.02%
2,216
-585
-21% -$54.6K
ADP icon
407
Automatic Data Processing
ADP
$108B
$272K 0.02%
883
– –
TGT icon
408
Target
TGT
$68B
$268K 0.02%
2,721
+184
+7% +$17.7K
EMR icon
409
Emerson Electric
EMR
$88.3B
$268K 0.02%
2,760
+329
+14% +$37.7K
IJAN icon
410
Innovator International Developed Power Buffer ETF January
IJAN
$263M
$268K 0.02%
+7,826
New +$257K
SDOG icon
411
ALPS Sector Dividend Dogs ETF
SDOG
$1.43B
$268K 0.02%
4,655
+115
+3% +$6.41K
POCT icon
412
Innovator US Equity Power Buffer ETF October
POCT
$973M
$268K 0.02%
6,478
-2,322
-26% -$91.5K
VOOG icon
413
Vanguard S&P 500 Growth ETF
VOOG
$27.3B
$266K 0.02%
4,026
– –
KNG icon
414
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.47B
$266K 0.02%
5,412
-838
-13% -$40.8K
IEFA icon
415
iShares Core MSCI EAFE ETF
IEFA
$196B
$265K 0.02%
8,179
+4,853
+146% +$385K
EALT icon
416
Innovator US Equity 5 to 15 Buffer ETF Quarterly
EALT
$172M
$264K 0.02%
8,110
-298
-4% -$9.3K
QMMY
417
FT Vest Nasdaq-100 Moderate Buffer ETF - May
QMMY
$151M
$263K 0.02%
+11,188
New +$245K
AOM icon
418
iShares Core Moderate Allocation ETF
AOM
$1.78B
$262K 0.02%
7,641
– –
DJD icon
419
Invesco Dow Jones Industrial Average Dividend ETF
DJD
$495M
$259K 0.02%
+4,878
New +$249K
RSPM icon
420
Invesco S&P 500 Equal Weight Materials ETF
RSPM
$185M
$259K 0.02%
8,004
-182
-2% -$5.68K
ZALT icon
421
Innovator US Equity 10 Buffer ETF Quarterly
ZALT
$791M
$256K 0.02%
8,297
– –
GJUN icon
422
FT Vest US Equity Moderate Buffer ETF June
GJUN
$535M
$254K 0.02%
6,757
-159
-2% -$5.7K
ITW icon
423
Illinois Tool Works
ITW
$84.5B
$253K 0.02%
1,022
+21
+2% +$5.07K
NJUL icon
424
Innovator Growth-100 Power Buffer ETF July
NJUL
$260M
$251K 0.02%
3,684
-125
-3% -$7.81K
JCPB icon
425
JPMorgan Core Plus Bond ETF
JCPB
$14.2B
$250K 0.02%
+5,307
New +$247K
15 16
17
18 19

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CET
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.