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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FNOV icon
376
FT Vest US Equity Buffer ETF November
FNOV
$1.24B
$309K 0.03%
+6,174
New +$292K
SPSM icon
377
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$17.5B
$309K 0.03%
7,261
+2,140
+42% +$86.3K
BABA icon
378
Alibaba
BABA
$308B
$309K 0.03%
2,723
-620
-19% -$73.4K
JUNW icon
379
AllianzIM U.S. Equity Buffer20 Jun ETF
JUNW
$374M
$307K 0.03%
9,634
+66
+0.7% +$2K
PECO icon
380
Phillips Edison & Co
PECO
$5.24B
$306K 0.03%
8,734
– –
IXC icon
381
iShares Global Energy ETF
IXC
$2.62B
$305K 0.03%
7,774
+843
+12% +$32.3K
VBR icon
382
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$304K 0.03%
1,561
+5
+0.3% +$926
DAPR icon
383
FT Vest US Equity Deep Buffer ETF April
DAPR
$315M
$304K 0.03%
8,067
+493
+7% +$18K
GSY icon
384
Invesco Ultra Short Duration ETF
GSY
$3.88B
$304K 0.03%
6,060
+404
+7% +$20.2K
XLU icon
385
State Street Utilities Select Sector SPDR ETF
XLU
$22.7B
$304K 0.03%
+7,438
New +$296K
RYLD icon
386
Global X Russell 2000 Covered Call ETF
RYLD
$1.39B
$303K 0.03%
20,314
+604
+3% +$8.79K
UNH icon
387
UnitedHealth
UNH
$370B
$301K 0.03%
966
-160
-14% -$61.2K
SFEB
388
FT Vest US Small Cap Moderate Buffer ETF February
SFEB
$131M
$299K 0.03%
+14,026
New +$287K
ANET icon
389
Arista Networks
ANET
$238B
$298K 0.03%
2,911
– –
PFE icon
390
Pfizer
PFE
$153B
$296K 0.03%
12,209
-1,577
-11% -$36.8K
FISV
391
Fiserv Inc
FISV
$27.9B
$296K 0.03%
1,714
+28
+2% +$5.08K
YDEC icon
392
FT Vest International Equity Moderate Buffer ETF December
YDEC
$166M
$290K 0.03%
11,593
– –
TXN icon
393
Texas Instruments
TXN
$261B
$290K 0.03%
+1,395
New +$248K
MINN icon
394
Mairs & Power Minnesota Municipal Bond ETF
MINN
$48.2M
$288K 0.03%
+13,272
New +$288K
IJJ icon
395
iShares S&P Mid-Cap 400 Value ETF
IJJ
$9.03B
$287K 0.03%
2,326
-15,118
-87% -$1.78M
KWEB icon
396
KraneShares CSI China Internet ETF
KWEB
$5.67B
$287K 0.03%
8,362
-1,364
-14% -$45.2K
CGHM
397
Capital Group Municipal High-Income ETF
CGHM
$3.3B
$286K 0.03%
+11,627
New +$286K
ILCG icon
398
iShares Morningstar Growth ETF
ILCG
$3.28B
$285K 0.03%
2,939
+3
+0.1% +$261
KOCT icon
399
Innovator US Small Cap Power Buffer ETF October
KOCT
$131M
$280K 0.02%
9,196
-4,418
-32% -$130K
ACWV icon
400
iShares MSCI Global Min Vol Factor ETF
ACWV
$3.38B
$279K 0.02%
2,349
-12
-0.5% -$1.4K
14 15
16
17 18

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CET
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ICM
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CCM
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TNBTD
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.