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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DJUL icon
351
FT Vest US Equity Deep Buffer ETF July
DJUL
$457M
$350K 0.03%
7,872
-655
-8% -$27.3K
CDC icon
352
VictoryShares US EQ Income Enhanced Volatility Wtd ETF
CDC
$742M
$349K 0.03%
5,474
– –
IEI icon
353
iShares 3-7 Year Treasury Bond ETF
IEI
$17.7B
$349K 0.03%
+2,928
New +$345K
EXC icon
354
Exelon
EXC
$47B
$347K 0.03%
7,983
+1,362
+21% +$60.6K
MUNI icon
355
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.12B
$346K 0.03%
+6,745
New +$344K
PLTR icon
356
Palantir
PLTR
$413B
$345K 0.03%
+2,530
New +$297K
SLYG icon
357
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.21B
$343K 0.03%
3,869
+4
+0.1% +$334
IYH icon
358
iShares US Healthcare ETF
IYH
$3.71B
$337K 0.03%
+5,963
New +$336K
CRM icon
359
Salesforce
CRM
$158B
$336K 0.03%
1,230
-16
-1% -$4.28K
XYLD icon
360
Global X S&P 500 Covered Call ETF
XYLD
$3.28B
$335K 0.03%
8,591
+255
+3% +$9.78K
ARKW icon
361
ARK Web x.0 ETF
ARKW
$1.75B
$335K 0.03%
+2,266
New +$259K
SEPW icon
362
AllianzIM U.S. Equity Buffer20 Sep ETF
SEPW
$101M
$333K 0.03%
11,032
-21,011
-66% -$608K
MARM icon
363
FT Vest US Equity Max Buffer ETF March
MARM
$108M
$331K 0.03%
10,305
-1,000
-9% -$31.6K
DVY icon
364
iShares Select Dividend ETF
DVY
$23.6B
$326K 0.03%
2,455
-31
-1% -$4.01K
CGSM icon
365
Capital Group Short Duration Municipal Income ETF
CGSM
$1.57B
$325K 0.03%
12,470
+1,186
+11% +$30.8K
SPEM icon
366
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17.7B
$324K 0.03%
+7,584
New +$306K
SPTM icon
367
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14.1B
$324K 0.03%
4,323
-1,197
-22% -$83.1K
ZTS icon
368
Zoetis
ZTS
$30B
$323K 0.03%
2,070
+125
+6% +$19.8K
PANW icon
369
Palo Alto Networks
PANW
$297B
$322K 0.03%
1,573
-19
-1% -$3.53K
CWB icon
370
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.61B
$322K 0.03%
3,894
-12
-0.3% -$942
RTX icon
371
RTX Corp
RTX
$301B
$319K 0.03%
2,182
+213
+11% +$28.4K
NEAR icon
372
iShares Short Maturity Bond ETF
NEAR
$4.88B
$316K 0.03%
6,187
+1,011
+20% +$51.3K
GLDM icon
373
SPDR Gold MiniShares Trust
GLDM
$29.7B
$316K 0.03%
4,821
+288
+6% +$18.7K
USB icon
374
US Bancorp
USB
$99.6B
$311K 0.03%
6,873
+730
+12% +$30.7K
WINN icon
375
Harbor Long-Term Growers ETF
WINN
$1.2B
$311K 0.03%
10,664
-2,576
-19% -$67.4K
13 14
15
16 17

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.