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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MGOV icon
326
First Trust Intermediate Government Opportunities ETF
MGOV
$100M
$388K 0.03%
+19,256
New +$385K
VV icon
327
Vanguard Morningstar Large-Cap ETF
VV
$54.5B
$387K 0.03%
1,358
-35
-3% -$9.22K
SLV icon
328
iShares Silver Trust
SLV
$30.9B
$387K 0.03%
11,808
+447
+4% +$13.7K
SPTS icon
329
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
$6.11B
$386K 0.03%
13,164
– –
BX icon
330
Blackstone
BX
$110B
$385K 0.03%
2,573
-164
-6% -$22.5K
LYB icon
331
LyondellBasell Industries
LYB
$19.2B
$384K 0.03%
+6,632
New +$387K
CMCSA icon
332
Comcast
CMCSA
$90B
$381K 0.03%
10,684
+2,681
+33% +$92.7K
XLSR icon
333
State Street US Sector Rotation ETF
XLSR
$1.05B
$377K 0.03%
+6,865
New +$351K
EMB icon
334
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$15B
$374K 0.03%
4,043
+584
+17% +$52.6K
FLMI icon
335
Franklin Dynamic Municipal Bond ETF
FLMI
$2.36B
$371K 0.03%
+15,309
New +$369K
TPHE
336
DELISTED
Timothy Plan High Dividend Stock Enhanced ETF
TPHE
$371K 0.03%
14,728
+736
+5% +$18K
AUGT icon
337
AllianzIM U.S. Equity Buffer10 Aug ETF
AUGT
$32.4M
$370K 0.03%
11,271
– –
PFF icon
338
iShares Preferred and Income Securities ETF
PFF
$13.2B
$367K 0.03%
11,955
+30
+0.3% +$903
STT icon
339
State Street
STT
$50.7B
$363K 0.03%
3,414
+492
+17% +$45.5K
MCD icon
340
McDonald's
MCD
$195B
$362K 0.03%
1,239
+146
+13% +$45K
FTGC icon
341
First Trust Global Tactical Commodity Strategy Fund
FTGC
$3.02B
$360K 0.03%
14,584
+1,037
+8% +$25.5K
LOW icon
342
Lowe's Companies
LOW
$125B
$358K 0.03%
1,616
+242
+18% +$54K
EWBC icon
343
East-West Bancorp
EWBC
$18B
$357K 0.03%
3,537
+639
+22% +$56.6K
SHOP icon
344
Shopify
SHOP
$195B
$357K 0.03%
3,092
-5
-0.2% -$500
IVES
345
Dan IVES Wedbush AI Revolution ETF
IVES
$1.06B
$356K 0.03%
+13,127
New +$343K
SPHD icon
346
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.4B
$356K 0.03%
7,476
-501
-6% -$23.7K
QEFA icon
347
State Street SPDR MSCI EAFE StrategicFactors ETF
QEFA
$1.08B
$354K 0.03%
+4,147
New +$340K
DUK icon
348
Duke Energy
DUK
$97.3B
$354K 0.03%
2,999
+230
+8% +$27.1K
RCL icon
349
Royal Caribbean
RCL
$85.6B
$352K 0.03%
1,126
-49
-4% -$11.7K
QMAR icon
350
FT Vest Growth-100 Buffer ETF March
QMAR
$580M
$352K 0.03%
+11,363
New +$331K
12 13
14
15 16

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CET
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CCM
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.