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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
-1.65%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$969M
AUM Growth
-$6.03M
Cap. Flow
-$38.2M
Cap. Flow %
-3.95%
Top 10 Hldgs %
24.06%
Holding
493
New
45
Increased
174
Reduced
197
Closed
54

Top Buys

Rank Stock Value
1
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$9.34M
2
PYLD icon
PIMCO Multi Sector Bond Active ETF
PYLD
+$9.27M
3
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.14M
4
CGIC
Capital Group International Core Equity ETF
CGIC
+$7.6M
5
PTRB icon
PGIM Total Return Bond ETF
PTRB
+$7.18M

Top Sells

Rank Stock Value
1
TDG icon
TransDigm Group
TDG
+$51.8M
2
QQQ icon
Invesco QQQ Trust
QQQ
+$11M
3
VXF icon
Vanguard Extended Market ETF
VXF
+$9.37M
4
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$6.87M
5
RDVY icon
First Trust Rising Dividend Achievers ETF
RDVY
+$5.91M

Sector Composition

Rank Sector Weight
1 Technology 3.78%
2 Financials 2.01%
3 Consumer Discretionary 1.91%
4 Healthcare 1.14%
5 Communication Services 1.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
APRW icon
326
AllianzIM U.S. Equity Buffer20 Apr ETF
APRW
$201M
$333K 0.03%
10,052
-3,619
-26% -$119K
QYLD icon
327
Global X NASDAQ-100 Covered Call ETF
QYLD
$8.27B
$330K 0.03%
19,850
+913
+5% +$16.4K
XYLD icon
328
Global X S&P 500 Covered Call ETF
XYLD
$3.28B
$329K 0.03%
8,336
+435
+6% +$18.1K
ORCL icon
329
Oracle
ORCL
$435B
$328K 0.03%
2,343
+581
+33% +$94.6K
VICI icon
330
VICI Properties
VICI
$28.7B
$326K 0.03%
+9,992
New +$308K
WINN icon
331
Harbor Long-Term Growers ETF
WINN
$1.2B
$324K 0.03%
13,240
-110
-0.8% -$2.96K
SLYG icon
332
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.18B
$321K 0.03%
3,865
-75
-2% -$6.7K
MPC icon
333
Marathon Petroleum
MPC
$90B
$321K 0.03%
2,200
-454
-17% -$67.2K
LOW icon
334
Lowe's Companies
LOW
$123B
$321K 0.03%
1,374
-55
-4% -$13.5K
ZTS icon
335
Zoetis
ZTS
$30.9B
$320K 0.03%
1,945
+17
+0.9% +$2.83K
C icon
336
Citigroup
C
$227B
$320K 0.03%
+4,502
New +$343K
PECO icon
337
Phillips Edison & Co
PECO
$5.15B
$319K 0.03%
8,734
– –
KNG icon
338
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.47B
$316K 0.03%
6,250
+173
+3% +$8.77K
EMB icon
339
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.9B
$313K 0.03%
3,459
+610
+21% +$55.2K
AVGO icon
340
Broadcom
AVGO
$2.01T
$311K 0.03%
1,858
-5
-0.3% -$1.06K
EXC icon
341
Exelon
EXC
$45.8B
$305K 0.03%
6,621
-169
-2% -$7.06K
CWB icon
342
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.59B
$299K 0.03%
+3,906
New +$309K
AMGN icon
343
Amgen
AMGN
$226B
$298K 0.03%
955
-1,462
-60% -$432K
RYLD icon
344
Global X Russell 2000 Covered Call ETF
RYLD
$1.39B
$298K 0.03%
19,710
+778
+4% +$12.5K
SHOP icon
345
Shopify
SHOP
$200B
$296K 0.03%
3,097
-370
-11% -$40.3K
FPE icon
346
First Trust Preferred Securities and Income ETF
FPE
$6.34B
$296K 0.03%
16,802
-16,819
-50% -$298K
AOR icon
347
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.73B
$295K 0.03%
5,132
-16
-0.3% -$931
CMCSA icon
348
Comcast
CMCSA
$89.4B
$295K 0.03%
8,003
-235
-3% -$8.48K
TLT icon
349
iShares 20+ Year Treasury Bond ETF
TLT
$40.5B
$294K 0.03%
3,232
-11,033
-77% -$982K
CGSM icon
350
Capital Group Short Duration Municipal Income ETF
CGSM
$1.57B
$294K 0.03%
+11,284
New +$294K
12 13
14
15 16

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q1 2025 Portfolio in Review

As of Q1 2025, First Heartland Consultants held 493 positions worth $969M, down 0.62% from $975M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

First Heartland Consultants withdrew a net $38.2M in Q1 2025, closing 54 positions and reducing 197 holdings. Its most notable exit was Innovator Growth-100 Power Buffer ETF April, an estimated $2.86M position sold in full.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4.5% a quarter earlier, followed by Financials and Consumer Discretionary.

Against the trend, First Heartland Consultants opened a new position in iShares 10-20 Year Treasury Bond ETF worth $9.56M.

  • First Heartland Consultants's largest Q1 2025 buy was iShares 10-20 Year Treasury Bond ETF: 92,123 shares worth $9.56M.
  • First Heartland Consultants added most to PIMCO Multi Sector Bond Active ETF in Q1 2025, an estimated $9.27M increase.
  • First Heartland Consultants's biggest Q1 2025 reduction was TransDigm Group, cutting an estimated $51.8M.
  • First Heartland Consultants fully exited Innovator Growth-100 Power Buffer ETF April in Q1 2025, selling an estimated $2.86M.
  • First Heartland Consultants's ten largest holdings make up 24% of its $969M portfolio in Q1 2025.
  • First Heartland Consultants opened 45 new positions and closed 54 in Q1 2025.
  • First Heartland Consultants's portfolio value fell 0.62% quarter-over-quarter to $969M.

Based on First Heartland Consultants's 13F filing for Q1 2025, filed 7 May 2025.