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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GSK icon
301
GSK
GSK
$104B
$467K 0.04%
10,827
-4
-0% -$156
PM icon
302
Philip Morris
PM
$290B
$463K 0.04%
2,854
+101
+4% +$17K
BILZ icon
303
PIMCO Ultra Short Government Active ETF
BILZ
$1.03B
$458K 0.04%
4,522
-76
-2% -$7.68K
GTO icon
304
Invesco Total Return Bond ETF
GTO
$2.47B
$458K 0.04%
9,631
-638
-6% -$30K
UDEC
305
Innovator US Equity Ultra Buffer ETF December
UDEC
$250M
$452K 0.04%
11,770
-1,239
-10% -$46.3K
PAYX icon
306
Paychex
PAYX
$42.8B
$449K 0.04%
3,542
+72
+2% +$9.99K
MUNI icon
307
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.12B
$449K 0.04%
8,579
+1,834
+27% +$94.5K
SHOP icon
308
Shopify
SHOP
$199B
$447K 0.04%
3,006
-86
-3% -$11.7K
CGUS icon
309
Capital Group Core Equity ETF
CGUS
$11.9B
$447K 0.04%
11,295
-7,290
-39% -$280K
XMHQ icon
310
Invesco S&P MidCap Quality ETF
XMHQ
$5.64B
$446K 0.04%
4,249
-19,195
-82% -$1.98M
CPRT icon
311
Copart
CPRT
$27.4B
$437K 0.04%
9,725
+1,096
+13% +$51.7K
XLSR icon
312
State Street US Sector Rotation ETF
XLSR
$1.05B
$437K 0.04%
7,326
+461
+7% +$26.3K
QEFA icon
313
State Street SPDR MSCI EAFE StrategicFactors ETF
QEFA
$1.08B
$437K 0.04%
4,966
+819
+20% +$70.5K
MGK icon
314
Vanguard Morningstar Mega Cap Growth ETF
MGK
$33.9B
$432K 0.03%
+5,365
New +$412K
LMT icon
315
Lockheed Martin
LMT
$139B
$431K 0.03%
863
-47
-5% -$21.3K
CHE icon
316
Chemed
CHE
$7.18B
$430K 0.03%
960
+115
+14% +$52.1K
MPC icon
317
Marathon Petroleum
MPC
$88.8B
$427K 0.03%
2,218
-299
-12% -$52.6K
NOW icon
318
ServiceNow
NOW
$132B
$427K 0.03%
2,320
-685
-23% -$128K
RDVI icon
319
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
$3.69B
$425K 0.03%
16,444
-300
-2% -$7.57K
KJAN icon
320
Innovator US Small Cap Power Buffer ETF January
KJAN
$327M
$424K 0.03%
10,496
-615
-6% -$23.9K
DAL icon
321
Delta Air Lines
DAL
$59.2B
$419K 0.03%
7,380
-1,216
-14% -$69.4K
TSPA icon
322
T. Rowe Price US Equity Research ETF
TSPA
$4.44B
$418K 0.03%
9,978
-116
-1% -$4.68K
VV icon
323
Vanguard Morningstar Large-Cap ETF
VV
$54.5B
$418K 0.03%
1,358
– –
BNY
324
Bank of New York Mellon
BNY
$108B
$417K 0.03%
3,829
-1,068
-22% -$109K
XLV icon
325
State Street Health Care Select Sector SPDR ETF
XLV
$43.9B
$417K 0.03%
2,995
-36
-1% -$4.87K
11 12
13
14 15

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.