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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
QYLD icon
301
Global X NASDAQ-100 Covered Call ETF
QYLD
$8.27B
$427K 0.04%
25,510
+5,660
+29% +$92.5K
BAI
302
iShares A.I. Innovation and Tech Active ETF
BAI
$13.7B
$426K 0.04%
+14,754
New +$361K
C icon
303
Citigroup
C
$226B
$425K 0.04%
4,995
+493
+11% +$35.6K
CPRT icon
304
Copart
CPRT
$27.5B
$423K 0.04%
8,629
+1,859
+27% +$104K
DAL icon
305
Delta Air Lines
DAL
$60.1B
$423K 0.04%
8,596
-1,321
-13% -$60.7K
TDG icon
306
TransDigm Group
TDG
$67.7B
$422K 0.04%
277
– –
LMT icon
307
Lockheed Martin
LMT
$136B
$422K 0.04%
910
+7
+0.8% +$3.28K
SBUX icon
308
Starbucks
SBUX
$120B
$420K 0.04%
4,584
-413
-8% -$35.8K
MPC icon
309
Marathon Petroleum
MPC
$83.7B
$418K 0.04%
2,517
+317
+14% +$47.5K
KJAN icon
310
Innovator US Small Cap Power Buffer ETF January
KJAN
$327M
$416K 0.04%
11,111
-73
-0.7% -$2.62K
GSK icon
311
GSK
GSK
$106B
$416K 0.04%
10,831
+1,767
+19% +$67.5K
WFC icon
312
Wells Fargo
WFC
$264B
$416K 0.04%
5,189
+97
+2% +$6.99K
RDVI icon
313
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
$3.7B
$414K 0.04%
16,744
-1,055
-6% -$24.8K
CHE icon
314
Chemed
CHE
$7.22B
$411K 0.04%
845
+172
+26% +$98K
XLV icon
315
State Street Health Care Select Sector SPDR ETF
XLV
$43.3B
$409K 0.04%
3,031
-3,425
-53% -$462K
FTCS icon
316
First Trust Capital Strength ETF
FTCS
$7.95B
$403K 0.04%
4,438
-555
-11% -$49.4K
FTSL icon
317
First Trust Senior Loan Fund ETF
FTSL
$2.33B
$403K 0.04%
8,772
-40,882
-82% -$1.87M
SDY icon
318
State Street SPDR S&P Dividend ETF
SDY
$22.1B
$400K 0.04%
2,950
-7
-0.2% -$928
VICI icon
319
VICI Properties
VICI
$29.4B
$398K 0.04%
12,213
+2,221
+22% +$70.7K
FIXD icon
320
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.24B
$395K 0.04%
9,004
-1,987
-18% -$86.3K
KIE icon
321
State Street SPDR S&P Insurance ETF
KIE
$688M
$395K 0.04%
6,605
+570
+9% +$33.1K
TPLE
322
DELISTED
Timothy Plan US Large/Mid Cap Core Enhanced ETF
TPLE
$394K 0.04%
14,704
+594
+4% +$15.1K
TSPA icon
323
T. Rowe Price US Equity Research ETF
TSPA
$4.44B
$393K 0.03%
+10,094
New +$363K
SYK icon
324
Stryker
SYK
$130B
$392K 0.03%
990
+12
+1% +$4.49K
NOC icon
325
Northrop Grumman
NOC
$81.2B
$391K 0.03%
782
+16
+2% +$7.87K
11 12
13
14 15

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.