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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
-1.65%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$969M
AUM Growth
-$6.03M
Cap. Flow
-$38.2M
Cap. Flow %
-3.95%
Top 10 Hldgs %
24.06%
Holding
493
New
45
Increased
174
Reduced
197
Closed
54

Top Buys

Rank Stock Value
1
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$9.34M
2
PYLD icon
PIMCO Multi Sector Bond Active ETF
PYLD
+$9.27M
3
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.14M
4
CGIC
Capital Group International Core Equity ETF
CGIC
+$7.6M
5
PTRB icon
PGIM Total Return Bond ETF
PTRB
+$7.18M

Top Sells

Rank Stock Value
1
TDG icon
TransDigm Group
TDG
+$51.8M
2
QQQ icon
Invesco QQQ Trust
QQQ
+$11M
3
VXF icon
Vanguard Extended Market ETF
VXF
+$9.37M
4
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$6.87M
5
RDVY icon
First Trust Rising Dividend Achievers ETF
RDVY
+$5.91M

Sector Composition

Rank Sector Weight
1 Technology 3.78%
2 Financials 2.01%
3 Consumer Discretionary 1.91%
4 Healthcare 1.14%
5 Communication Services 1.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KIE icon
301
State Street SPDR S&P Insurance ETF
KIE
$680M
$365K 0.04%
6,035
+525
+10% +$30.5K
SYK icon
302
Stryker
SYK
$133B
$364K 0.04%
978
– –
AXON
303
Axon Enterprise
AXON
$48.4B
$361K 0.04%
686
-11
-2% -$6.44K
CDC icon
304
VictoryShares US EQ Income Enhanced Volatility Wtd ETF
CDC
$741M
$360K 0.04%
5,474
– –
TPHE
305
DELISTED
Timothy Plan High Dividend Stock Enhanced ETF
TPHE
$359K 0.04%
13,992
-1,750
-11% -$44.5K
VV icon
306
Vanguard Morningstar Large-Cap ETF
VV
$54.5B
$358K 0.04%
1,393
+1
+0.1% +$271
TPLE
307
DELISTED
Timothy Plan US Large/Mid Cap Core Enhanced ETF
TPLE
$358K 0.04%
14,110
-1,074
-7% -$27.9K
CGMU icon
308
Capital Group Municipal Income ETF
CGMU
$6.57B
$356K 0.04%
13,258
+125
+1% +$3.38K
MARM icon
309
FT Vest US Equity Max Buffer ETF March
MARM
$108M
$355K 0.04%
11,305
– –
SLV icon
310
iShares Silver Trust
SLV
$32B
$352K 0.04%
11,361
+10
+0.1% +$291
GSK icon
311
GSK
GSK
$104B
$351K 0.04%
+9,064
New +$332K
PFE icon
312
Pfizer
PFE
$154B
$349K 0.04%
13,786
-102
-0.7% -$2.67K
DJUL icon
313
FT Vest US Equity Deep Buffer ETF July
DJUL
$458M
$349K 0.04%
8,527
-4,231
-33% -$178K
FTGC icon
314
First Trust Global Tactical Commodity Strategy Fund
FTGC
$3.09B
$346K 0.04%
13,547
-5,590
-29% -$140K
BNY
315
Bank of New York Mellon
BNY
$108B
$343K 0.04%
4,094
-1,294
-24% -$109K
VFH icon
316
Vanguard Financials ETF
VFH
$13.8B
$342K 0.04%
2,866
– –
POCT icon
317
Innovator US Equity Power Buffer ETF October
POCT
$973M
$342K 0.04%
8,800
– –
MCD icon
318
McDonald's
MCD
$194B
$341K 0.04%
1,093
-169
-13% -$50.5K
AUGT icon
319
AllianzIM U.S. Equity Buffer10 Aug ETF
AUGT
$32.4M
$341K 0.04%
11,271
-1,051
-9% -$32.8K
KWEB icon
320
KraneShares CSI China Internet ETF
KWEB
$5.76B
$340K 0.04%
+9,726
New +$322K
DUK icon
321
Duke Energy
DUK
$94.5B
$338K 0.03%
2,769
-50
-2% -$5.7K
DJUN icon
322
FT Vest US Equity Deep Buffer ETF June
DJUN
$353M
$336K 0.03%
8,000
-3,768
-32% -$164K
AOM icon
323
iShares Core Moderate Allocation ETF
AOM
$1.77B
$335K 0.03%
7,641
-999
-12% -$44K
CRM icon
324
Salesforce
CRM
$162B
$334K 0.03%
1,246
+120
+11% +$37.3K
DVY icon
325
iShares Select Dividend ETF
DVY
$23.6B
$334K 0.03%
2,486
-16,343
-87% -$2.19M
11 12
13
14 15

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CET
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ICM
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CCM
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TNBTD
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MCP
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First Heartland Consultants's Q1 2025 Portfolio in Review

As of Q1 2025, First Heartland Consultants held 493 positions worth $969M, down 0.62% from $975M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

First Heartland Consultants withdrew a net $38.2M in Q1 2025, closing 54 positions and reducing 197 holdings. Its most notable exit was Innovator Growth-100 Power Buffer ETF April, an estimated $2.86M position sold in full.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4.5% a quarter earlier, followed by Financials and Consumer Discretionary.

Against the trend, First Heartland Consultants opened a new position in iShares 10-20 Year Treasury Bond ETF worth $9.56M.

  • First Heartland Consultants's largest Q1 2025 buy was iShares 10-20 Year Treasury Bond ETF: 92,123 shares worth $9.56M.
  • First Heartland Consultants added most to PIMCO Multi Sector Bond Active ETF in Q1 2025, an estimated $9.27M increase.
  • First Heartland Consultants's biggest Q1 2025 reduction was TransDigm Group, cutting an estimated $51.8M.
  • First Heartland Consultants fully exited Innovator Growth-100 Power Buffer ETF April in Q1 2025, selling an estimated $2.86M.
  • First Heartland Consultants's ten largest holdings make up 24% of its $969M portfolio in Q1 2025.
  • First Heartland Consultants opened 45 new positions and closed 54 in Q1 2025.
  • First Heartland Consultants's portfolio value fell 0.62% quarter-over-quarter to $969M.

Based on First Heartland Consultants's 13F filing for Q1 2025, filed 7 May 2025.