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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.43M
AUM Growth
-$962M
Cap. Flow
+$32.2M
Cap. Flow %
2,246.47%
Top 10 Hldgs %
44.74%
Holding
466
New
44
Increased
203
Reduced
171
Closed
21

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$17.7M
2
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$15M
3
MDY icon
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
+$11M
4
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$10M
5
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$7.04M

Top Sells

Rank Stock Value
1
FLV icon
American Century Focused Large Cap Value ETF
FLV
+$14.6M
2
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$11.7M
3
VXF icon
Vanguard Extended Market ETF
VXF
+$8.16M
4
QQQ icon
Invesco QQQ Trust
QQQ
+$7.37M
5
IYR icon
iShares US Real Estate ETF
IYR
+$5.86M

Sector Composition

Rank Sector Weight
1 Technology 3.41%
2 Consumer Discretionary 1.71%
3 Financials 1.13%
4 Communication Services 0.98%
5 Consumer Staples 0.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RY icon
301
Royal Bank of Canada
RY
$293B
$389 0.03%
3,652
+32
+0.9% +$3.29K
LOW icon
302
Lowe's Companies
LOW
$125B
$387 0.03%
1,755
-243
-12% -$55.4K
BR icon
303
Broadridge
BR
$19B
$385 0.03%
1,955
+200
+11% +$39.7K
AOM icon
304
iShares Core Moderate Allocation ETF
AOM
$1.78B
$379 0.03%
8,816
– –
ARKK icon
305
ARK Innovation ETF
ARKK
$6.29B
$378 0.03%
8,602
-3,281
-28% -$147K
GILD icon
306
Gilead Sciences
GILD
$165B
$376 0.03%
5,475
+1,464
+36% +$97.7K
IBM icon
307
IBM
IBM
$224B
$376 0.03%
2,175
-107
-5% -$18.6K
BN icon
308
Brookfield
BN
$108B
$375 0.03%
13,533
+925
+7% +$25.8K
TGT icon
309
Target
TGT
$68B
$375 0.03%
2,536
-691
-21% -$109K
KJAN icon
310
Innovator US Small Cap Power Buffer ETF January
KJAN
$327M
$367 0.03%
10,510
– –
KOCT icon
311
Innovator US Small Cap Power Buffer ETF October
KOCT
$131M
$359 0.03%
12,575
-188
-1% -$5.31K
VV icon
312
Vanguard Morningstar Large-Cap ETF
VV
$54.5B
$359 0.03%
1,438
-157
-10% -$37.7K
ORI icon
313
Old Republic International
ORI
$10.4B
$357 0.02%
11,542
+30
+0.3% +$919
ARKF icon
314
ARK Blockchain & Fintech Innovation ETF
ARKF
$761M
$356 0.02%
12,765
-1,687
-12% -$46.9K
QWLD
315
State Street SPDR MSCI World StrategicFactors ETF
QWLD
$179M
$352 0.02%
2,923
+93
+3% +$11K
DBMF icon
316
iMGP DBi Managed Futures Strategy ETF
DBMF
$4.15B
$350 0.02%
11,635
-145
-1% -$4.28K
CRM icon
317
Salesforce
CRM
$158B
$348 0.02%
1,355
-35
-3% -$9.37K
OMFL icon
318
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
$4.87B
$348 0.02%
6,624
+920
+16% +$48.9K
CGMU icon
319
Capital Group Municipal Income ETF
CGMU
$6.57B
$346 0.02%
12,873
-2,040
-14% -$54.7K
VBR icon
320
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$346 0.02%
1,894
-2,058
-52% -$380K
RSPT icon
321
Invesco S&P 500 Equal Weight Technology ETF
RSPT
$5.87B
$343 0.02%
9,357
-197
-2% -$6.85K
SYK icon
322
Stryker
SYK
$130B
$341 0.02%
1,003
– –
BINC icon
323
BlackRock Flexible Income ETF
BINC
$16.3B
$337 0.02%
6,463
+1,370
+27% +$71.3K
DAPR icon
324
FT Vest US Equity Deep Buffer ETF April
DAPR
$315M
$337 0.02%
9,528
+103
+1% +$3.53K
BNY
325
Bank of New York Mellon
BNY
$107B
$335 0.02%
5,595
+29
+0.5% +$1.68K
11 12
13
14 15

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MSA
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CET
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First Heartland Consultants's Q2 2024 Portfolio in Review

As of Q2 2024, First Heartland Consultants held 466 positions worth $1.43M, down 100% from $963M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

First Heartland Consultants deployed $32.2M of net new capital in Q2 2024, opening 44 new positions and adding to 203 existing holdings. Its largest new stake was State Street SPDR Portfolio S&P 500 Value ETF: 305,955 shares worth $14.9K.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, down from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was American Century Focused Large Cap Value ETF, an estimated $14.6M trimmed.

  • First Heartland Consultants's largest Q2 2024 buy was State Street SPDR Portfolio S&P 500 Value ETF: 305,955 shares worth $14.9K.
  • First Heartland Consultants added most to Vanguard Short-Term Bond ETF in Q2 2024, an estimated $17.7M increase.
  • First Heartland Consultants's biggest Q2 2024 reduction was American Century Focused Large Cap Value ETF, cutting an estimated $14.6M.
  • First Heartland Consultants fully exited iShares US Real Estate ETF in Q2 2024, selling an estimated $5.86M.
  • First Heartland Consultants's ten largest holdings make up 45% of its $1.43M portfolio in Q2 2024.
  • First Heartland Consultants opened 44 new positions and closed 21 in Q2 2024.
  • First Heartland Consultants's portfolio value fell 100% quarter-over-quarter to $1.43M.

Based on First Heartland Consultants's 13F filing for Q2 2024, filed 25 Jul 2024.