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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
QWLD
276
State Street SPDR MSCI World StrategicFactors ETF
QWLD
$179M
$517K 0.04%
3,678
+29
+0.8% +$3.97K
TDVG icon
277
T. Rowe Price Dividend Growth ETF
TDVG
$1.45B
$516K 0.04%
11,741
+293
+3% +$12.6K
LYB icon
278
LyondellBasell Industries
LYB
$20B
$515K 0.04%
10,492
+3,860
+58% +$218K
QTEC icon
279
First Trust NASDAQ-100 Technology Index Fund
QTEC
$4.78B
$514K 0.04%
2,238
-10,317
-82% -$2.24M
SPYD icon
280
State Street SPDR Portfolio S&P 500 High Dividend ETF
SPYD
$7.66B
$513K 0.04%
11,658
+17
+0.1% +$745
AMT icon
281
American Tower
AMT
$78.9B
$512K 0.04%
2,664
+232
+10% +$48.3K
NOC icon
282
Northrop Grumman
NOC
$82.2B
$512K 0.04%
840
+58
+7% +$32.9K
MOAT icon
283
VanEck Morningstar Wide Moat ETF
MOAT
$12.3B
$509K 0.04%
5,139
-583
-10% -$56.9K
APRW icon
284
AllianzIM U.S. Equity Buffer20 Apr ETF
APRW
$201M
$508K 0.04%
14,841
-287
-2% -$9.7K
CMG icon
285
Chipotle Mexican Grill
CMG
$41.1B
$495K 0.04%
12,626
-3,854
-23% -$174K
AMAT icon
286
Applied Materials
AMAT
$423B
$490K 0.04%
2,392
-22
-0.9% -$3.99K
DECK icon
287
Deckers Outdoor
DECK
$13.2B
$489K 0.04%
4,824
-36
-0.7% -$3.93K
FLOT icon
288
iShares Floating Rate Bond ETF
FLOT
$10.5B
$488K 0.04%
9,556
-1,355
-12% -$69.1K
JAAA icon
289
Janus Henderson AAA CLO ETF
JAAA
$29.8B
$486K 0.04%
9,578
+852
+10% +$43.2K
MRK icon
290
Merck
MRK
$322B
$484K 0.04%
5,761
+62
+1% +$5.11K
CGMU icon
291
Capital Group Municipal Income ETF
CGMU
$6.57B
$483K 0.04%
17,697
+1,240
+8% +$33.3K
BX icon
292
Blackstone
BX
$111B
$478K 0.04%
2,800
+227
+9% +$38.9K
ROP icon
293
Roper Technologies
ROP
$39.9B
$477K 0.04%
857
-9
-1% -$4.8K
ARLU icon
294
AllianzIM US Equity Buffer15 Uncapped Apr ETF
ARLU
$55.9M
$477K 0.04%
16,005
-3,583
-18% -$103K
DJUN icon
295
FT Vest US Equity Deep Buffer ETF June
DJUN
$353M
$477K 0.04%
10,250
-943
-8% -$43.1K
VFH icon
296
Vanguard Financials ETF
VFH
$13.8B
$476K 0.04%
3,629
-35
-1% -$4.53K
C icon
297
Citigroup
C
$227B
$473K 0.04%
4,659
-336
-7% -$31.9K
DJUL icon
298
FT Vest US Equity Deep Buffer ETF July
DJUL
$458M
$472K 0.04%
10,107
+2,235
+28% +$102K
VNQ icon
299
Vanguard Real Estate ETF
VNQ
$38.5B
$470K 0.04%
5,146
-388
-7% -$35.2K
TMSL icon
300
T. Rowe Price Small-Mid Cap ETF
TMSL
$2.91B
$469K 0.04%
13,343
-532
-4% -$18.1K
10 11
12
13 14

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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.