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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ROP icon
276
Roper Technologies
ROP
$39.8B
$491K 0.04%
866
+162
+23% +$91.5K
AUGW icon
277
AllianzIM U.S. Equity Buffer20 Aug ETF
AUGW
$119M
$485K 0.04%
15,818
– –
TDVG icon
278
T. Rowe Price Dividend Growth ETF
TDVG
$1.45B
$485K 0.04%
11,448
+4,558
+66% +$184K
ORCL icon
279
Oracle
ORCL
$423B
$484K 0.04%
2,215
-128
-5% -$20.7K
FANG icon
280
Diamondback Energy
FANG
$52.7B
$484K 0.04%
3,519
+909
+35% +$126K
PEP icon
281
PepsiCo
PEP
$190B
$482K 0.04%
3,650
+34
+0.9% +$4.58K
GTO icon
282
Invesco Total Return Bond ETF
GTO
$2.47B
$482K 0.04%
10,269
-534
-5% -$24.7K
CGDG icon
283
Capital Group Dividend Growers ETF
CGDG
$5.62B
$476K 0.04%
+14,141
New +$449K
UDEC
284
Innovator US Equity Ultra Buffer ETF December
UDEC
$250M
$474K 0.04%
13,009
-1,499
-10% -$52.2K
VFH icon
285
Vanguard Financials ETF
VFH
$13.8B
$466K 0.04%
3,664
+798
+28% +$95.1K
BILZ icon
286
PIMCO Ultra Short Government Active ETF
BILZ
$1.03B
$465K 0.04%
+4,598
New +$465K
IBIT icon
287
iShares Bitcoin Trust
IBIT
$48.4B
$457K 0.04%
7,469
+1,700
+29% +$95.3K
AOR icon
288
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.74B
$457K 0.04%
7,418
+2,286
+45% +$134K
TMSL icon
289
T. Rowe Price Small-Mid Cap ETF
TMSL
$2.92B
$455K 0.04%
13,875
+6,712
+94% +$206K
MRK icon
290
Merck
MRK
$318B
$451K 0.04%
5,699
-1,349
-19% -$107K
BNY
291
Bank of New York Mellon
BNY
$107B
$446K 0.04%
4,897
+803
+20% +$68.2K
TSM icon
292
TSMC
TSM
$2.18T
$444K 0.04%
1,960
+313
+19% +$58K
XLF icon
293
State Street Financial Select Sector SPDR ETF
XLF
$58.8B
$443K 0.04%
8,463
+392
+5% +$19.4K
JAAA icon
294
Janus Henderson AAA CLO ETF
JAAA
$29.8B
$443K 0.04%
8,726
+1,516
+21% +$76.5K
AMAT icon
295
Applied Materials
AMAT
$428B
$442K 0.04%
2,414
-385
-14% -$61K
FNX icon
296
First Trust Mid Cap Core AlphaDEX Fund
FNX
$1.41B
$441K 0.04%
3,839
-145
-4% -$15.7K
CGMU icon
297
Capital Group Municipal Income ETF
CGMU
$6.57B
$439K 0.04%
16,457
+3,199
+24% +$85K
VTEB icon
298
Vanguard Tax-Exempt Bond Index Fund
VTEB
$46B
$439K 0.04%
8,949
-13
-0.1% -$635
IYLD icon
299
iShares Morningstar Multi-Asset Income ETF
IYLD
$126M
$438K 0.04%
21,090
-1,988
-9% -$40.2K
UTES icon
300
Virtus Reaves Utilities ETF
UTES
$1.3B
$431K 0.04%
5,705
+1,176
+26% +$81.6K
10 11
12
13 14

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CET
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ICM
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CCM
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TNBTD
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MCP
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.