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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.83%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.32B
AUM Growth
+$79.8M
Cap. Flow
+$45.1M
Cap. Flow %
3.42%
Top 10 Hldgs %
25.44%
Holding
571
New
48
Increased
269
Reduced
180
Closed
38

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$6.48M
2
JMOM icon
JPMorgan US Momentum Factor ETF
JMOM
+$4.18M
3
IVES
Dan IVES Wedbush AI Revolution ETF
IVES
+$4.08M
4
GRNY
FundStrat Granny Shots US Large Cap ETF
GRNY
+$4.01M
5
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$3.63M

Top Sells

Rank Stock Value
1
FXI icon
iShares China Large-Cap ETF
FXI
+$5.65M
2
OSCV icon
Opus Small Cap Value ETF
OSCV
+$3.89M
3
SHV icon
iShares 0-1 Year Treasury Bond ETF
SHV
+$2.53M
4
EFA icon
iShares MSCI EAFE ETF
EFA
+$2.5M
5
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$2.22M

Sector Composition

Rank Sector Weight
1 Technology 3.84%
2 Financials 1.66%
3 Consumer Discretionary 1.62%
4 Healthcare 1.03%
5 Communication Services 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RSPN icon
251
Invesco S&P 500 Equal Weight Industrials ETF
RSPN
$1.07B
$619K 0.05%
10,923
-20
-0.2% -$1.12K
MPLX icon
252
MPLX
MPLX
$59.3B
$616K 0.05%
11,543
-1,887
-14% -$98.4K
BABA icon
253
Alibaba
BABA
$313B
$608K 0.05%
4,151
+517
+14% +$84.2K
MRK icon
254
Merck
MRK
$322B
$607K 0.05%
5,764
+3
+0.1% +$282
DSEP icon
255
FT Vest US Equity Deep Buffer ETF September
DSEP
$355M
$604K 0.05%
13,445
+8,334
+163% +$371K
AKRE
256
Akre Focus ETF
AKRE
$5.4B
$603K 0.05%
+9,198
New +$595K
FDL icon
257
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.83B
$601K 0.05%
13,554
-46
-0.3% -$2K
TSM icon
258
TSMC
TSM
$2.21T
$600K 0.05%
1,974
+92
+5% +$27K
BR icon
259
Broadridge
BR
$19.4B
$596K 0.05%
2,669
+158
+6% +$36K
RSPS icon
260
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$246M
$595K 0.05%
20,508
-802
-4% -$23.5K
AMAT icon
261
Applied Materials
AMAT
$420B
$593K 0.04%
2,308
-84
-4% -$20.1K
KO icon
262
Coca-Cola
KO
$376B
$593K 0.04%
8,478
-788
-9% -$54.9K
FANG icon
263
Diamondback Energy
FANG
$54.6B
$590K 0.04%
3,925
+62
+2% +$9.15K
APRT icon
264
AllianzIM U.S. Equity Buffer10 Apr ETF
APRT
$46.6M
$589K 0.04%
14,148
-2,495
-15% -$102K
EOG icon
265
EOG Resources
EOG
$73.5B
$588K 0.04%
5,604
+725
+15% +$77.9K
PEP icon
266
PepsiCo
PEP
$188B
$588K 0.04%
4,096
+262
+7% +$38.5K
DIS icon
267
Walt Disney
DIS
$178B
$586K 0.04%
5,149
– –
ESLG
268
Eventide Large Cap Growth ETF
ESLG
$23.3M
$585K 0.04%
+23,440
New +$590K
IFRA icon
269
iShares US Infrastructure ETF
IFRA
$4.58B
$580K 0.04%
11,024
-236
-2% -$12.5K
LVHD icon
270
Franklin US Low Volatility High Dividend Index ETF
LVHD
$622M
$578K 0.04%
14,495
+198
+1% +$8.02K
PGR icon
271
Progressive
PGR
$125B
$578K 0.04%
2,537
+204
+9% +$46.1K
SGOV icon
272
iShares 0-3 Month Treasury Bond ETF
SGOV
$101B
$570K 0.04%
5,675
+2,943
+108% +$296K
VTES icon
273
Vanguard Short-Term Tax-Exempt Bond ETF
VTES
$2.23B
$566K 0.04%
5,569
+183
+3% +$18.6K
PLTR icon
274
Palantir
PLTR
$428B
$566K 0.04%
3,182
+328
+11% +$59.4K
QWLD
275
State Street SPDR MSCI World StrategicFactors ETF
QWLD
$180M
$564K 0.04%
3,937
+259
+7% +$36.7K
9 10
11
12 13

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CET
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CCM
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First Heartland Consultants's Q4 2025 Portfolio in Review

As of Q4 2025, First Heartland Consultants held 571 positions worth $1.32B, up 6.4% from $1.24B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $45.1M of net new capital in Q4 2025, opening 48 new positions and adding to 269 existing holdings. Its largest new stake was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $3.89M trimmed.

  • First Heartland Consultants's largest Q4 2025 buy was JPMorgan US Momentum Factor ETF: 61,365 shares worth $4.18M.
  • First Heartland Consultants added most to State Street SPDR Portfolio Developed World ex-US ETF in Q4 2025, an estimated $6.48M increase.
  • First Heartland Consultants's biggest Q4 2025 reduction was Opus Small Cap Value ETF, cutting an estimated $3.89M.
  • First Heartland Consultants fully exited iShares China Large-Cap ETF in Q4 2025, selling an estimated $5.65M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.32B portfolio in Q4 2025.
  • First Heartland Consultants opened 48 new positions and closed 38 in Q4 2025.
  • First Heartland Consultants's portfolio value rose 6.4% quarter-over-quarter to $1.32B.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.