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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FFEB icon
251
FT Vest US Equity Buffer ETF February
FFEB
$1.41B
$550K 0.05%
+10,503
New +$521K
ARLU icon
252
AllianzIM US Equity Buffer15 Uncapped Apr ETF
ARLU
$55.8M
$546K 0.05%
19,588
+3
+0% +$79
ITA icon
253
iShares US Aerospace & Defense ETF
ITA
$15B
$543K 0.05%
2,879
-241
-8% -$40K
AMT icon
254
American Tower
AMT
$80.4B
$538K 0.05%
2,432
+455
+23% +$98.2K
MOAT icon
255
VanEck Morningstar Wide Moat ETF
MOAT
$12.3B
$537K 0.05%
5,722
-122
-2% -$10.7K
FIW icon
256
First Trust Water ETF
FIW
$1.95B
$537K 0.05%
4,969
-7,821
-61% -$805K
ORI icon
257
Old Republic International
ORI
$10.4B
$535K 0.05%
13,918
+2,330
+20% +$87.7K
GILD icon
258
Gilead Sciences
GILD
$165B
$518K 0.05%
4,674
+584
+14% +$62.2K
MSTR icon
259
Strategy Inc
MSTR
$38.4B
$517K 0.05%
1,278
+421
+49% +$153K
NOW icon
260
ServiceNow
NOW
$129B
$515K 0.05%
+3,005
New +$567K
FDN icon
261
First Trust Dow Jones Internet Index Fund ETF
FDN
$5.34B
$512K 0.05%
1,900
-106
-5% -$25.5K
AMD icon
262
Advanced Micro Devices
AMD
$789B
$509K 0.05%
3,584
-139
-4% -$15.1K
MDT icon
263
Medtronic
MDT
$112B
$508K 0.05%
5,824
+779
+15% +$66.1K
PAYX icon
264
Paychex
PAYX
$42.7B
$505K 0.04%
3,470
+657
+23% +$98.9K
APRW icon
265
AllianzIM U.S. Equity Buffer20 Apr ETF
APRW
$201M
$505K 0.04%
15,128
+5,076
+50% +$164K
VTES icon
266
Vanguard Short-Term Tax-Exempt Bond ETF
VTES
$2.23B
$504K 0.04%
+4,995
New +$500K
DJUN icon
267
FT Vest US Equity Deep Buffer ETF June
DJUN
$353M
$504K 0.04%
11,193
+3,193
+40% +$137K
PM icon
268
Philip Morris
PM
$295B
$501K 0.04%
2,753
+423
+18% +$72.6K
DECK icon
269
Deckers Outdoor
DECK
$13.3B
$501K 0.04%
4,860
-911
-16% -$101K
EMLP icon
270
First Trust North American Energy Infrastructure Fund
EMLP
$4.09B
$498K 0.04%
13,286
+3,286
+33% +$120K
ETR icon
271
Entergy
ETR
$50B
$498K 0.04%
5,990
+323
+6% +$26.7K
FBT icon
272
First Trust NYSE Arca Biotechnology Index Fund
FBT
$2.78B
$496K 0.04%
3,075
-309
-9% -$49.2K
SPYD icon
273
State Street SPDR Portfolio S&P 500 High Dividend ETF
SPYD
$7.71B
$494K 0.04%
11,641
+318
+3% +$13.4K
VNQ icon
274
Vanguard Real Estate ETF
VNQ
$39.1B
$493K 0.04%
5,534
+673
+14% +$59.4K
QWLD
275
State Street SPDR MSCI World StrategicFactors ETF
QWLD
$179M
$492K 0.04%
3,649
-98
-3% -$12.6K
9 10
11
12 13

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.