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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.43M
AUM Growth
-$962M
Cap. Flow
+$32.2M
Cap. Flow %
2,246.47%
Top 10 Hldgs %
44.74%
Holding
466
New
44
Increased
203
Reduced
171
Closed
21

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$17.7M
2
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$15M
3
MDY icon
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
+$11M
4
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$10M
5
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$7.04M

Top Sells

Rank Stock Value
1
FLV icon
American Century Focused Large Cap Value ETF
FLV
+$14.6M
2
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$11.7M
3
VXF icon
Vanguard Extended Market ETF
VXF
+$8.16M
4
QQQ icon
Invesco QQQ Trust
QQQ
+$7.37M
5
IYR icon
iShares US Real Estate ETF
IYR
+$5.86M

Sector Composition

Rank Sector Weight
1 Technology 3.41%
2 Consumer Discretionary 1.71%
3 Financials 1.13%
4 Communication Services 0.98%
5 Consumer Staples 0.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DIS icon
226
Walt Disney
DIS
$181B
$629 0.04%
6,333
+75
+1% +$8.07K
XMMO icon
227
Invesco S&P MidCap Momentum ETF
XMMO
$7.53B
$624 0.04%
5,474
+2,814
+106% +$318K
FISV
228
Fiserv Inc
FISV
$27.9B
$622 0.04%
4,174
+7
+0.2% +$1.06K
GPN icon
229
Global Payments
GPN
$22.8B
$619 0.04%
+6,403
New +$706K
KO icon
230
Coca-Cola
KO
$375B
$618 0.04%
9,714
-1,231
-11% -$76.2K
RWL icon
231
Invesco S&P 500 Revenue ETF
RWL
$9.86B
$602 0.04%
6,501
– –
PFF icon
232
iShares Preferred and Income Securities ETF
PFF
$13.3B
$601 0.04%
19,036
-687
-3% -$21.6K
LEA icon
233
Lear
LEA
$8.18B
$595 0.04%
5,209
+1,509
+41% +$193K
RDVI icon
234
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
$3.66B
$592 0.04%
25,323
+6,466
+34% +$153K
IOO icon
235
iShares Global 100 ETF
IOO
$9.25B
$585 0.04%
6,054
+62
+1% +$5.68K
DLN icon
236
WisdomTree US LargeCap Dividend Fund
DLN
$6.39B
$577 0.04%
7,930
-160
-2% -$11.4K
ADP icon
237
Automatic Data Processing
ADP
$108B
$576 0.04%
2,414
+1
+0% +$246
SPMO icon
238
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
$574 0.04%
+6,565
New +$533K
GTO icon
239
Invesco Total Return Bond ETF
GTO
$2.44B
$573 0.04%
12,366
-3,969
-24% -$184K
IEMG icon
240
iShares Core MSCI Emerging Markets ETF
IEMG
$156B
$573 0.04%
10,971
+6,674
+155% +$352K
VPU
241
Vanguard Utilities ETF
VPU
$8.36B
$573 0.04%
3,872
-24
-0.6% -$3.58K
UNH icon
242
UnitedHealth
UNH
$370B
$572 0.04%
1,124
+104
+10% +$51K
GOVT icon
243
iShares US Treasury Bond ETF
GOVT
$43.6B
$571 0.04%
25,318
-25
-0.1% -$561
DAL icon
244
Delta Air Lines
DAL
$60.1B
$565 0.04%
11,907
-81
-0.7% -$4.03K
QTEC icon
245
First Trust NASDAQ-100 Technology Index Fund
QTEC
$4.83B
$562 0.04%
2,846
+586
+26% +$110K
DJUN icon
246
FT Vest US Equity Deep Buffer ETF June
DJUN
$353M
$560 0.04%
13,691
-3,319
-20% -$134K
CSCO icon
247
Cisco
CSCO
$479B
$541 0.04%
11,378
+2
+0% +$95
LVHD icon
248
Franklin US Low Volatility High Dividend Index ETF
LVHD
$624M
$540 0.04%
15,084
-3,475
-19% -$125K
QSPT icon
249
FT Vest Nasdaq-100 Buffer ETF September
QSPT
$638M
$540 0.04%
20,730
-329
-2% -$8.31K
NFLX icon
250
Netflix
NFLX
$309B
$524 0.04%
7,760
-2,510
-24% -$157K
8 9
10
11 12

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CET
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First Heartland Consultants's Q2 2024 Portfolio in Review

As of Q2 2024, First Heartland Consultants held 466 positions worth $1.43M, down 100% from $963M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

First Heartland Consultants deployed $32.2M of net new capital in Q2 2024, opening 44 new positions and adding to 203 existing holdings. Its largest new stake was State Street SPDR Portfolio S&P 500 Value ETF: 305,955 shares worth $14.9K.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, down from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was American Century Focused Large Cap Value ETF, an estimated $14.6M trimmed.

  • First Heartland Consultants's largest Q2 2024 buy was State Street SPDR Portfolio S&P 500 Value ETF: 305,955 shares worth $14.9K.
  • First Heartland Consultants added most to Vanguard Short-Term Bond ETF in Q2 2024, an estimated $17.7M increase.
  • First Heartland Consultants's biggest Q2 2024 reduction was American Century Focused Large Cap Value ETF, cutting an estimated $14.6M.
  • First Heartland Consultants fully exited iShares US Real Estate ETF in Q2 2024, selling an estimated $5.86M.
  • First Heartland Consultants's ten largest holdings make up 45% of its $1.43M portfolio in Q2 2024.
  • First Heartland Consultants opened 44 new positions and closed 21 in Q2 2024.
  • First Heartland Consultants's portfolio value fell 100% quarter-over-quarter to $1.43M.

Based on First Heartland Consultants's 13F filing for Q2 2024, filed 25 Jul 2024.