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BRC

Bell Rock Capital Portfolio holdings

AUM $81M
1-Year Est. Return 9.85%
This Fund
S&P 500
This Quarter Est. Return
-4.77%
1 Year Est. Return
-9.85%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$107M
AUM Growth
-$28.9M
Cap. Flow
-$16M
Cap. Flow %
-14.9%
Top 10 Hldgs %
44.38%
Holding
124
New
3
Increased
39
Reduced
62
Closed
16

Top Buys

Rank Stock Value
1
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$546K
2
MSFT icon
Microsoft
MSFT
+$537K
3
AGZ icon
iShares Agency Bond ETF
AGZ
+$366K
4
NCLH icon
Norwegian Cruise Line
NCLH
+$225K
5
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$106K

Top Sells

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$2.64M
2
WIX icon
WIX.com
WIX
+$1.94M
3
QLD icon
ProShares Ultra QQQ
QLD
+$683K
4
AXP icon
American Express
AXP
+$644K
5
AMZN icon
Amazon
AMZN
+$587K

Sector Composition

Rank Sector Weight
1 Technology 19.81%
2 Consumer Staples 18.29%
3 Consumer Discretionary 14.1%
4 Financials 8.63%
5 Healthcare 3.8%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.88T
$15.8M 14.79%
94,510
-15,675
-14% -$2.64M
AMZN icon
2
Amazon
AMZN
$2.49T
$5.67M 5.29%
37,600
-3,800
-9% -$587K
F icon
3
Ford
F
$56.9B
$4.17M 3.89%
271,143
-8,850
-3% -$168K
MSFT icon
4
Microsoft
MSFT
$2.85T
$3.66M 3.42%
12,974
+1,784
+16% +$537K
CHD icon
5
Church & Dwight Co
CHD
$23B
$3.66M 3.41%
35,207
-2,015
-5% -$201K
QLD icon
6
ProShares Ultra QQQ
QLD
$12.5B
$3.51M 3.28%
111,328
-19,440
-15% -$683K
KEY icon
7
KeyCorp
KEY
$24.3B
$2.9M 2.71%
141,433
-19,441
-12% -$483K
PG icon
8
Procter & Gamble
PG
$342B
$2.9M 2.7%
18,216
-1,025
-5% -$160K
IIPR icon
9
Innovative Industrial Properties
IIPR
$1.79B
$2.83M 2.64%
15,134
-2,672
-15% -$526K
TGT icon
10
Target
TGT
$62.3B
$2.42M 2.26%
10,469
-845
-7% -$183K
COST icon
11
Costco
COST
$414B
$2.23M 2.08%
3,828
-428
-10% -$225K
QQQ icon
12
Invesco QQQ Trust
QQQ
$455B
$2.11M 1.97%
6,219
-193
-3% -$68.5K
CPB icon
13
Campbell Soup
CPB
$6.5B
$2.1M 1.96%
45,864
-2,886
-6% -$128K
MCD icon
14
McDonald's
MCD
$188B
$1.99M 1.86%
8,001
-1,253
-14% -$312K
ITA icon
15
iShares US Aerospace & Defense ETF
ITA
$14.2B
$1.81M 1.69%
16,368
-4,522
-22% -$481K
JNJ icon
16
Johnson & Johnson
JNJ
$633B
$1.58M 1.48%
8,811
-980
-10% -$167K
AXP icon
17
American Express
AXP
$222B
$1.58M 1.48%
9,020
-3,568
-28% -$644K
V icon
18
Visa
V
$673B
$1.54M 1.44%
7,305
-1,553
-18% -$336K
CVS icon
19
CVS Health
CVS
$137B
$1.44M 1.34%
13,753
-5,512
-29% -$579K
DIS icon
20
Walt Disney
DIS
$165B
$1.27M 1.19%
9,735
-1,729
-15% -$250K
AGZ icon
21
iShares Agency Bond ETF
AGZ
$553M
$1.27M 1.19%
11,437
+3,184
+39% +$366K
K
22
DELISTED
Kellanova
K
$1.25M 1.17%
19,662
+1,100
+6% +$66.1K
UYG icon
23
ProShares Ultra Financials
UYG
$807M
$1.09M 1.02%
18,154
+8
+0% +$514
DEO icon
24
Diageo
DEO
$46.2B
$1.08M 1.01%
5,237
-1,239
-19% -$248K
KO icon
25
Coca-Cola
KO
$354B
$1.03M 0.97%
16,027
-4,436
-22% -$270K
1
2 3 4 5

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NCA
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TCM
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PIMH
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EFEM
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Bell Rock Capital's Q1 2022 Portfolio in Review

As of Q1 2022, Bell Rock Capital held 124 positions worth $107M, down 21% from $136M the previous quarter. Its ten largest holdings account for 44% of the portfolio.

Bell Rock Capital withdrew a net $16M in Q1 2022, closing 16 positions and reducing 62 holdings. Its most notable exit was WIX.com, an estimated $1.94M position sold in full.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 21% a quarter earlier, followed by Consumer Staples and Consumer Discretionary.

Against the trend, Bell Rock Capital opened a new position in Alphabet (Google) Class A worth $513K.

  • Bell Rock Capital's largest Q1 2022 buy was Alphabet (Google) Class A: 4,020 shares worth $513K.
  • Bell Rock Capital added most to Microsoft in Q1 2022, an estimated $537K increase.
  • Bell Rock Capital's biggest Q1 2022 reduction was Apple, cutting an estimated $2.64M.
  • Bell Rock Capital fully exited WIX.com in Q1 2022, selling an estimated $1.94M.
  • Bell Rock Capital's ten largest holdings make up 44% of its $107M portfolio in Q1 2022.
  • Bell Rock Capital opened 3 new positions and closed 16 in Q1 2022.
  • Bell Rock Capital's portfolio value fell 21% quarter-over-quarter to $107M.

Based on Bell Rock Capital's 13F filing for Q1 2022, filed 4 May 2022.