BRC
Bell Rock Capital Portfolio holdings
AUM
$81M
This Quarter Return
-4.77%
1 Year Return
-9.85%
3 Year Return
–
5 Year Return
–
10 Year Return
–
AUM
$107M
AUM Growth
+$107M
(-21%)
Cap. Flow
-$15.2M
Cap. Flow
% of AUM
-14.21%
Top 10 Holdings %
Top 10 Hldgs %
44.38%
Holding
124
New
3
Increased
40
Reduced
62
Closed
16
Top Buys
| 1 |
Alphabet (Google) Class A
GOOGL
|
$513K |
| 2 |
Microsoft
MSFT
|
$503K |
| 3 |
ProShares UltraPro S&P 500
UPRO
|
$426K |
| 4 |
iShares Agency Bond ETF
AGZ
|
$354K |
| 5 |
Norwegian Cruise Line
NCLH
|
$222K |
Top Sells
| 1 |
Apple
AAPL
|
$2.63M |
| 2 |
WIX.com
WIX
|
$1.94M |
| 3 |
American Express
AXP
|
$626K |
| 4 |
ProShares Ultra QQQ
QLD
|
$613K |
| 5 |
CVS Health
CVS
|
$577K |
Sector Composition
| 1 | Technology | 19.81% |
| 2 | Consumer Staples | 18.29% |
| 3 | Consumer Discretionary | 14.1% |
| 4 | Financials | 8.63% |
| 5 | Healthcare | 3.8% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Shares Change % | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Apple
AAPL
$3.45T
| $15.8M | 14.79% | 94,510 -15,675 | -14% | -$2.63M |
|
2
Amazon
AMZN
$2.44T
| $5.67M | 5.29% | 1,880 -190 | -9% | -$573K |
|
3
Ford
F
$46.8B
| $4.17M | 3.89% | 271,143 -8,850 | -3% | -$136K |
|
|
4
Microsoft
MSFT
$3.77T
| $3.66M | 3.42% | 12,974 +1,784 | +16% | +$503K |
|
5
Church & Dwight Co
CHD
$22.7B
| $3.66M | 3.41% | 35,207 -2,015 | -5% | -$209K |
|
|
6
ProShares Ultra QQQ
QLD
$8.91B
| $3.51M | 3.28% | 55,664 -9,720 | -15% | -$613K |
|
7
KeyCorp
KEY
$21.2B
| $2.9M | 2.71% | 141,433 -19,441 | -12% | -$398K |
|
8
Procter & Gamble
PG
$368B
| $2.9M | 2.7% | 18,216 -1,025 | -5% | -$163K |
|
9
Innovative Industrial Properties
IIPR
$1.59B
| $2.83M | 2.64% | 15,134 -2,672 | -15% | -$499K |
|
10
Target
TGT
$43.6B
| $2.42M | 2.26% | 10,469 -845 | -7% | -$195K |
|
11
Costco
COST
$418B
| $2.23M | 2.08% | 3,828 -428 | -10% | -$249K |
|
12
Invesco QQQ Trust
QQQ
$364B
| $2.11M | 1.97% | 6,219 -193 | -3% | -$65.5K |
|
13
Campbell Soup
CPB
$9.52B
| $2.1M | 1.96% | 45,864 -2,886 | -6% | -$132K |
|
14
McDonald's
MCD
$224B
| $1.99M | 1.86% | 8,001 -1,253 | -14% | -$312K |
|
15
iShares US Aerospace & Defense ETF
ITA
$9.32B
| $1.81M | 1.69% | 16,368 -4,522 | -22% | -$500K |
|
16
Johnson & Johnson
JNJ
$427B
| $1.59M | 1.48% | 8,811 -980 | -10% | -$176K |
|
|
17
American Express
AXP
$231B
| $1.58M | 1.48% | 9,020 -3,568 | -28% | -$626K |
|
18
Visa
V
$683B
| $1.54M | 1.44% | 7,305 -1,553 | -18% | -$328K |
|
|
19
CVS Health
CVS
$92.8B
| $1.44M | 1.34% | 13,753 -5,512 | -29% | -$577K |
|
20
Walt Disney
DIS
$213B
| $1.27M | 1.19% | 9,735 -1,729 | -15% | -$226K |
|
|
21
iShares Agency Bond ETF
AGZ
$616M
| $1.27M | 1.19% | 11,437 +3,184 | +39% | +$354K |
|
22
Kellanova
K
$27.6B
| $1.25M | 1.17% | 18,462 +1,033 | +6% | +$70.2K |
|
23
ProShares Ultra Financials
UYG
$895M
| $1.09M | 1.02% | 18,154 +8 | +0% | +$480 |
|
24
Diageo
DEO
$62.1B
| $1.08M | 1.01% | 5,237 -1,239 | -19% | -$256K |
|
25
Coca-Cola
KO
$297B
| $1.04M | 0.97% | 16,027 -4,436 | -22% | -$286K |
|