BRC

Bell Rock Capital Portfolio holdings

AUM $81M
1-Year Est. Return 9.85%
This Quarter Est. Return
1 Year Est. Return
-9.85%
3 Year Est. Return
5 Year Est. Return
10 Year Est. Return
AUM
$81M
AUM Growth
-$47.6M
Cap. Flow
Cap. Flow %
Top 10 Hldgs %
Holding
120
New
Increased
Reduced
Closed

Top Buys

1 +$12.1M
2 +$4.3M
3 +$3.15M
4
MSFT icon
Microsoft
MSFT
+$3.04M
5
CHD icon
Church & Dwight Co
CHD
+$2.53M

Sector Composition

1 Technology 22.15%
2 Consumer Staples 18.83%
3 Consumer Discretionary 14.09%
4 Financials 7.56%
5 Healthcare 4.7%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
AAPL icon
1
Apple
AAPL
$3.74T
$12.8M 15.81%
92,625
+87,458
AMZN icon
2
Amazon
AMZN
$2.27T
$4.3M 5.31%
+38,060
MSFT icon
3
Microsoft
MSFT
$3.82T
$3.46M 4.27%
14,855
+13,038
F icon
4
Ford
F
$47.4B
$3.15M 3.89%
+280,886
CHD icon
5
Church & Dwight Co
CHD
$21.6B
$2.53M 3.13%
+35,430
PG icon
6
Procter & Gamble
PG
$354B
$2.45M 3.02%
19,372
+16,015
KEY icon
7
KeyCorp
KEY
$18.6B
$2.33M 2.88%
+145,312
CPB icon
8
Campbell Soup
CPB
$9.19B
$2.24M 2.76%
+47,464
QLD icon
9
ProShares Ultra QQQ
QLD
$9.91B
$2.15M 2.66%
+58,659
MCD icon
10
McDonald's
MCD
$220B
$1.94M 2.4%
8,420
+5,161
QQQ icon
11
Invesco QQQ Trust
QQQ
$384B
$1.58M 1.95%
+5,908
COST icon
12
Costco
COST
$415B
$1.52M 1.88%
+3,230
CVS icon
13
CVS Health
CVS
$105B
$1.5M 1.85%
+15,711
IIPR icon
14
Innovative Industrial Properties
IIPR
$1.51B
$1.44M 1.78%
+16,269
JNJ icon
15
Johnson & Johnson
JNJ
$465B
$1.36M 1.68%
8,346
+6,881
ITA icon
16
iShares US Aerospace & Defense ETF
ITA
$11.3B
$1.32M 1.63%
+14,468
K icon
17
Kellanova
K
$28.9B
$1.3M 1.6%
+19,864
AGZ icon
18
iShares Agency Bond ETF
AGZ
$609M
$1.22M 1.51%
+11,485
TGT icon
19
Target
TGT
$41.3B
$1.19M 1.47%
+8,005
IBM icon
20
IBM
IBM
$262B
$1.02M 1.26%
+8,562
V icon
21
Visa
V
$664B
$954K 1.18%
+5,373
AXP icon
22
American Express
AXP
$239B
$921K 1.14%
+6,825
KO icon
23
Coca-Cola
KO
$295B
$913K 1.13%
+16,299
DEO icon
24
Diageo
DEO
$54.3B
$878K 1.08%
+5,170
MLVF
25
DELISTED
Malvern Bancorp, Inc.
MLVF
$863K 1.07%
+60,026