BRC
Bell Rock Capital Portfolio holdings
AUM
$81M
This Quarter Return
-4.7%
1 Year Return
-9.85%
3 Year Return
–
5 Year Return
–
10 Year Return
–
AUM
$81M
AUM Growth
+$81M
(-37%)
Cap. Flow
-$47.2M
Cap. Flow
% of AUM
-58.32%
Top 10 Holdings %
Top 10 Hldgs %
46.13%
Holding
120
New
87
Increased
6
Reduced
1
Closed
26
Top Buys
| 1 |
Apple
AAPL
|
$12.1M |
| 2 |
Amazon
AMZN
|
$4.3M |
| 3 |
Ford
F
|
$3.15M |
| 4 |
Microsoft
MSFT
|
$3.04M |
| 5 |
Church & Dwight Co
CHD
|
$2.53M |
Top Sells
| 1 |
Vanguard Short-Term Bond ETF
BSV
|
$51M |
| 2 |
Vanguard Growth ETF
VUG
|
$35.1M |
| 3 |
Vanguard Small-Cap Growth ETF
VBK
|
$18.5M |
| 4 |
Dimensional US Targeted Value ETF
DFAT
|
$2.48M |
| 5 |
Vanguard Total International Bond ETF
BNDX
|
$2.11M |
Sector Composition
| 1 | Technology | 22.15% |
| 2 | Consumer Staples | 18.83% |
| 3 | Consumer Discretionary | 14.09% |
| 4 | Financials | 7.56% |
| 5 | Healthcare | 4.7% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Shares Change % | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Apple
AAPL
$3.45T
| $12.8M | 15.81% | 92,625 +87,458 | +1,693% | +$12.1M |
|
|
2
Amazon
AMZN
$2.44T
| $4.3M | 5.31% | +38,060 | New | +$4.3M |
|
|
3
Microsoft
MSFT
$3.77T
| $3.46M | 4.27% | 14,855 +13,038 | +718% | +$3.04M |
|
|
4
Ford
F
$46.8B
| $3.15M | 3.89% | +280,886 | New | +$3.15M |
|
|
5
Church & Dwight Co
CHD
$22.7B
| $2.53M | 3.13% | +35,430 | New | +$2.53M |
|
6
Procter & Gamble
PG
$368B
| $2.45M | 3.02% | 19,372 +16,015 | +477% | +$2.02M |
|
7
KeyCorp
KEY
$21.2B
| $2.33M | 2.88% | +145,312 | New | +$2.33M |
|
8
Campbell Soup
CPB
$9.52B
| $2.24M | 2.76% | +47,464 | New | +$2.24M |
|
9
ProShares Ultra QQQ
QLD
$8.91B
| $2.15M | 2.66% | +58,659 | New | +$2.15M |
|
10
McDonald's
MCD
$224B
| $1.94M | 2.4% | 8,420 +5,161 | +158% | +$1.19M |
|
11
Invesco QQQ Trust
QQQ
$364B
| $1.58M | 1.95% | +5,908 | New | +$1.58M |
|
12
Costco
COST
$418B
| $1.53M | 1.88% | +3,230 | New | +$1.53M |
|
13
CVS Health
CVS
$92.8B
| $1.5M | 1.85% | +15,711 | New | +$1.5M |
|
14
Innovative Industrial Properties
IIPR
$1.59B
| $1.44M | 1.78% | +16,269 | New | +$1.44M |
|
15
Johnson & Johnson
JNJ
$427B
| $1.36M | 1.68% | 8,346 +6,881 | +470% | +$1.12M |
|
16
iShares US Aerospace & Defense ETF
ITA
$9.32B
| $1.32M | 1.63% | +14,468 | New | +$1.32M |
|
17
Kellanova
K
$27.6B
| $1.3M | 1.6% | +18,652 | New | +$1.3M |
|
18
iShares Agency Bond ETF
AGZ
$616M
| $1.22M | 1.51% | +11,485 | New | +$1.22M |
|
19
Target
TGT
$43.6B
| $1.19M | 1.47% | +8,005 | New | +$1.19M |
|
20
IBM
IBM
$227B
| $1.02M | 1.26% | +8,562 | New | +$1.02M |
|
21
Visa
V
$683B
| $954K | 1.18% | +5,373 | New | +$954K |
|
22
American Express
AXP
$231B
| $921K | 1.14% | +6,825 | New | +$921K |
|
23
Coca-Cola
KO
$297B
| $913K | 1.13% | +16,299 | New | +$913K |
|
24
Diageo
DEO
$62.1B
| $878K | 1.08% | +5,170 | New | +$878K |
|
|
MLVF
25
DELISTED
Malvern Bancorp, Inc.
MLVF
| $863K | 1.07% | +60,026 | New | +$863K |
|