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BRC
Bell Rock Capital Portfolio holdings
AUM
$81M
1-Year Est. Return
9.85%
This Fund
S&P 500
This Quarter
Est. Return
+14.34%
1 Year Est. Return
-9.85%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$82.5M
AUM Growth
+$5.44M
(+7.1%)
Cap. Flow
-$4.64M
Cap. Flow
% of AUM
-5.62%
Top 10 Holdings %
Top 10 Hldgs %
51.23%
Holding
84
New
6
Increased
30
Reduced
43
Closed
3
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ulta Beauty
ULTA
|
+$653K |
| 2 |
Vanguard Small-Cap Growth ETF
VBK
|
+$283K |
| 3 |
First Trust Water ETF
FIW
|
+$272K |
| 4 |
Meta Platforms (Facebook)
META
|
+$269K |
| 5 |
VanEck IG Floating Rate ETF
FLTR
|
+$222K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
ProShares Ultra QQQ
QLD
|
+$1.05M |
| 2 |
Apple
AAPL
|
+$889K |
| 3 |
Diageo
DEO
|
+$737K |
| 4 |
iShares US Aerospace & Defense ETF
ITA
|
+$583K |
| 5 |
CALY
Callaway Golf Company
CALY
|
+$389K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 20.4% |
| 2 | Consumer Discretionary | 18.51% |
| 3 | Consumer Staples | 16.96% |
| 4 | Financials | 8.9% |
| 5 | Communication Services | 5.3% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Apple
AAPL
$4.89T
| $14M | 16.95% |
120,730
-8,150
| -6% | -$889K |
|
2
Amazon
AMZN
$2.5T
| $6.53M | 7.91% |
41,460
-1,680
| -4% | -$265K |
|
|
3
ProShares Ultra QQQ
QLD
$12.5B
| $5.01M | 6.08% |
218,764
-47,676
| -18% | -$1.05M |
|
4
Church & Dwight Co
CHD
$23.1B
| $3.35M | 4.06% |
35,775
-930
| -3% | -$84.4K |
|
5
Innovative Industrial Properties
IIPR
$1.78B
| $2.51M | 3.04% |
20,234
-363
| -2% | -$40.6K |
|
6
McDonald's
MCD
$188B
| $2.35M | 2.85% |
10,693
-555
| -5% | -$114K |
|
7
KeyCorp
KEY
$24.3B
| $2.21M | 2.68% |
185,488
+1,469
| +0.8% | +$17.9K |
|
8
Ford
F
$57.3B
| $2.15M | 2.6% |
322,488
-40,166
| -11% | -$272K |
|
9
Microsoft
MSFT
$2.84T
| $2.14M | 2.6% |
10,190
-1,280
| -11% | -$269K |
|
10
Invesco QQQ Trust
QQQ
$455B
| $2.01M | 2.44% |
7,239
+216
| +3% | +$58.6K |
|
11
Target
TGT
$62.1B
| $1.99M | 2.42% |
12,662
-1,433
| -10% | -$197K |
|
|
12
iShares US Aerospace & Defense ETF
ITA
$14.2B
| $1.94M | 2.36% |
24,530
-7,108
| -22% | -$583K |
|
13
Walt Disney
DIS
$165B
| $1.94M | 2.35% |
15,642
-1,998
| -11% | -$250K |
|
14
Visa
V
$677B
| $1.82M | 2.21% |
9,107
-72
| -0.8% | -$14.4K |
|
15
Campbell Soup
CPB
$6.51B
| $1.8M | 2.18% |
37,177
-5,314
| -13% | -$262K |
|
16
Procter & Gamble
PG
$343B
| $1.74M | 2.11% |
12,513
-1,997
| -14% | -$265K |
|
17
Costco
COST
$415B
| $1.66M | 2.02% |
4,682
-690
| -13% | -$232K |
|
18
Netflix
NFLX
$292B
| $1.51M | 1.83% |
30,190
-4,790
| -14% | -$238K |
|
19
American Express
AXP
$223B
| $1.38M | 1.68% |
13,786
-555
| -4% | -$54.6K |
|
20
Clorox
CLX
$11.6B
| $1.2M | 1.46% |
5,725
+291
| +5% | +$64.8K |
|
21
Home Depot
HD
$332B
| $1.1M | 1.33% |
3,959
+193
| +5% | +$52.3K |
|
|
22
Diageo
DEO
$46.2B
| $820K | 0.99% |
5,954
-5,344
| -47% | -$737K |
|
23
Johnson & Johnson
JNJ
$635B
| $730K | 0.89% |
4,905
+374
| +8% | +$55.3K |
|
24
IBM
IBM
$202B
| $696K | 0.84% |
5,981
-2,240
| -27% | -$264K |
|
|
25
Ulta Beauty
ULTA
$20.4B
| $680K | 0.82% |
+3,035
| New | +$653K |
|
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Bell Rock Capital's Q3 2020 Portfolio in Review
As of Q3 2020, Bell Rock Capital held 84 positions worth $82.5M, up 7.1% from $77M the previous quarter. Its ten largest holdings account for 51% of the portfolio.
Bell Rock Capital withdrew a net $4.64M in Q3 2020, closing 3 positions and reducing 43 holdings. Its most notable exit was iShares MSCI Brazil ETF, an estimated $225K position sold in full.
By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 20% a quarter earlier, followed by Consumer Discretionary and Consumer Staples.
Against the trend, Bell Rock Capital opened a new position in Ulta Beauty worth $680K.
- Bell Rock Capital's largest Q3 2020 buy was Ulta Beauty: 3,035 shares worth $680K.
- Bell Rock Capital added most to Vanguard Utilities ETF in Q3 2020, an estimated $158K increase.
- Bell Rock Capital's biggest Q3 2020 reduction was ProShares Ultra QQQ, cutting an estimated $1.05M.
- Bell Rock Capital fully exited iShares MSCI Brazil ETF in Q3 2020, selling an estimated $225K.
- Bell Rock Capital's ten largest holdings make up 51% of its $82.5M portfolio in Q3 2020.
- Bell Rock Capital opened 6 new positions and closed 3 in Q3 2020.
- Bell Rock Capital's portfolio value rose 7.1% quarter-over-quarter to $82.5M.
Based on Bell Rock Capital's 13F filing for Q3 2020, filed 9 Nov 2020.