BRC
Bell Rock Capital Portfolio holdings
AUM
$81M
This Quarter Return
+14.35%
1 Year Return
-9.85%
3 Year Return
–
5 Year Return
–
10 Year Return
–
AUM
$82.5M
AUM Growth
+$82.5M
(+7.1%)
Cap. Flow
+$9.48M
Cap. Flow
% of AUM
11.5%
Top 10 Holdings %
Top 10 Hldgs %
51.23%
Holding
83
New
6
Increased
32
Reduced
41
Closed
2
Top Buys
| 1 |
Apple
AAPL
|
$10.3M |
| 2 |
ProShares Ultra QQQ
QLD
|
$1.96M |
| 3 |
Ulta Beauty
ULTA
|
$680K |
| 4 |
Vanguard Small-Cap Growth ETF
VBK
|
$288K |
| 5 |
First Trust Water ETF
FIW
|
$277K |
Top Sells
| 1 |
Diageo
DEO
|
$736K |
| 2 |
iShares US Aerospace & Defense ETF
ITA
|
$563K |
| 3 |
Topgolf Callaway Brands
MODG
|
$396K |
| 4 |
Procter & Gamble
PG
|
$278K |
| 5 |
Microsoft
MSFT
|
$269K |
Sector Composition
| 1 | Technology | 20.4% |
| 2 | Consumer Discretionary | 18.51% |
| 3 | Consumer Staples | 16.96% |
| 4 | Financials | 8.9% |
| 5 | Communication Services | 5.3% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Shares Change % | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Apple
AAPL
$3.45T
| $14M | 16.95% | 120,730 +88,510 | +275% | +$10.3M |
|
2
Amazon
AMZN
$2.44T
| $6.53M | 7.91% | 2,073 -84 | -4% | -$264K |
|
|
3
ProShares Ultra QQQ
QLD
$8.91B
| $5.01M | 6.08% | 54,691 +21,386 | +64% | +$1.96M |
|
4
Church & Dwight Co
CHD
$22.7B
| $3.35M | 4.06% | 35,775 -930 | -3% | -$87.1K |
|
5
Innovative Industrial Properties
IIPR
$1.59B
| $2.51M | 3.04% | 20,234 -363 | -2% | -$45K |
|
6
McDonald's
MCD
$224B
| $2.35M | 2.85% | 10,693 -555 | -5% | -$122K |
|
7
KeyCorp
KEY
$21.2B
| $2.21M | 2.68% | 185,488 +1,469 | +0.8% | +$17.5K |
|
8
Ford
F
$46.8B
| $2.15M | 2.6% | 322,488 -40,166 | -11% | -$268K |
|
|
9
Microsoft
MSFT
$3.77T
| $2.14M | 2.6% | 10,190 -1,280 | -11% | -$269K |
|
10
Invesco QQQ Trust
QQQ
$364B
| $2.01M | 2.44% | 7,239 +216 | +3% | +$60K |
|
11
Target
TGT
$43.6B
| $1.99M | 2.42% | 12,662 -1,433 | -10% | -$226K |
|
|
12
iShares US Aerospace & Defense ETF
ITA
$9.32B
| $1.94M | 2.36% | 12,265 -3,554 | -22% | -$563K |
|
13
Walt Disney
DIS
$213B
| $1.94M | 2.35% | 15,642 -1,998 | -11% | -$248K |
|
14
Visa
V
$683B
| $1.82M | 2.21% | 9,107 -72 | -0.8% | -$14.4K |
|
15
Campbell Soup
CPB
$9.52B
| $1.8M | 2.18% | 37,177 -5,314 | -13% | -$257K |
|
|
16
Procter & Gamble
PG
$368B
| $1.74M | 2.11% | 12,513 -1,997 | -14% | -$278K |
|
17
Costco
COST
$418B
| $1.66M | 2.02% | 4,682 -690 | -13% | -$245K |
|
18
Netflix
NFLX
$513B
| $1.51M | 1.83% | 3,019 -479 | -14% | -$240K |
|
19
American Express
AXP
$231B
| $1.38M | 1.68% | 13,786 -555 | -4% | -$55.6K |
|
20
Clorox
CLX
$14.5B
| $1.2M | 1.46% | 5,725 +291 | +5% | +$61.1K |
|
21
Home Depot
HD
$405B
| $1.1M | 1.33% | 3,959 +193 | +5% | +$53.6K |
|
|
22
Diageo
DEO
$62.1B
| $820K | 0.99% | 5,954 -5,344 | -47% | -$736K |
|
23
Johnson & Johnson
JNJ
$427B
| $730K | 0.89% | 4,905 +374 | +8% | +$55.7K |
|
24
IBM
IBM
$227B
| $696K | 0.84% | 5,718 -2,141 | -27% | -$261K |
|
|
25
Ulta Beauty
ULTA
$22.1B
| $680K | 0.82% | +3,035 | New | +$680K |
|