Innovator US Equity Buffer ETF July

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In this article, we explore the basics of buffer ETFs and share our thoughts on why we think these ETFs could be a powerful tool for managing risk. By selecting a buffer ETF with a predefined payoff profile that best matches one's preferences, one can achieve the equivalent of a customized option strategy to position for a pullback. The ideal scenario for using buffer ETFs would be when the market has performed exceptionally well and is at risk of a potential pullback.