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Celsius Holdings
Profil: Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
Mitarbeiter: 1.497
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Positiv
Neutral
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Stimmung
3 Monate
Positiv
17,4 %
Neutral
73,5 %
Negativ
9 %
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