Zebra Technologies

ZBRA

Market cap $13.3B

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has been named a Major Player in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment report. The company has also been recognized as a Leader in the IDC MarketScape: Worldwide Rugged Mobile Devices 2025-2026 Vendor Assessment and the IDC MarketScape: Worldwide Rugged.

ATLANTA--(BUSINESS WIRE)-- #ditto--Ditto, the pioneer in edge computing and peer-to-peer data synchronization, maker of the industry-leading edge-native mobile database that delivers resilient, offline-first solutions, today announced its participation in Zebra's® PartnerConnect program. The award-winning program is recognized as a leading channel program designed to empower partners to grow, build greater expertise and serve customers more effectively. Zebra Technologies provides the foundation for int.

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest AI-driven hardware, software, and services at NRF 2026: Retail's Big Show. Zebra's solutions will be featured in Booth #3303 from Jan. 11–13, 2026 at the Jacob K. Javits Convention Center in New York City. As retailers navigate a competitive landscape, they face growing pressures to meet rising cons.

ATLANTA, Jan. 08, 2026 (GLOBE NEWSWIRE) -- GreyOrange , a global leader in hyper-intelligent warehouse orchestration and store inventory software, and Zebra Technologies today announced a strategic partnership delivering near-real-time, item-level store inventory accuracy using overhead RFID and autonomous in-store execution. GreyOrange is a registered independent software vendor (ISV) in Zebra's award-winning PartnerConnect program.

Zebra Technologies (ZBRA) could be an attractive buy, supported by strong cash generation, solid fundamentals, and a compelling valuation. The company provides mission-critical automation solutions—such as barcode scanners, RFID systems, mobile computers, and workflow software—that help enterprises track inventory, manage assets, and boost frontline productivity.

Although the S&P 500 has returned 19.3% so far this year, dozens of stocks are showing significant declines for 2025.

The market has been tough on these businesses, but a closer look may be warranted. Lululemon remains profitable, and its international revenue is growing exponentially.

We believe Zebra Technologies is deeply undervalued after a 36% stock decline despite robust fundamentals. Zebra's expanding distributor network and channel partner programs have strengthened global reach and driven revenue growth, especially through top three distributors. Favorable macro trends in healthcare and retail, coupled with accelerating RFID adoption, position the company for sustained growth in its core AIDC market.

GXO is a logistics company that's the future of e-commerce warehousing. Zebra Technologies is a data capture company set for a cyclical recovery, with an AI-driven product upgrade in progress.

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that Charles County Fire & EMS in Maryland has improved its emergency response with the deployment of Zebra's ET85 rugged tablets. These advanced devices have improved the department's workflows to enable faster response times. Charles County Volunteer Fire & EMS operates a large-scale emergency resp.