ZBRA icon

Zebra Technologies

321.99 USD
+4.88
1.54%
Updated Jul 8, 11:23 AM EDT
1 day
1.54%
5 days
4.70%
1 month
7.82%
3 months
50.79%
6 months
-18.89%
Year to date
-16.10%
1 year
2.39%
5 years
25.19%
10 years
196.85%
 

About: Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

Employees: 9,900

0
Funds holding %
of 7,311 funds
0
Analysts bullish %
of 7 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

33% more call options, than puts

Call options by funds: $21.3M | Put options by funds: $16M

13% more repeat investments, than reductions

Existing positions increased: 283 | Existing positions reduced: 250

0.51% less ownership

Funds ownership: 88.64% [Q4 2024] → 88.14% (-0.51%) [Q1 2025]

6% less funds holding

Funds holding: 766 [Q4 2024] → 720 (-46) [Q1 2025]

27% less first-time investments, than exits

New positions opened: 85 | Existing positions closed: 117

29% less capital invested

Capital invested by funds: $17.9B [Q4 2024] → $12.8B (-$5.09B) [Q1 2025]

40% less funds holding in top 10

Funds holding in top 10: 5 [Q4 2024] → 3 (-2) [Q1 2025]

Research analyst outlook

7 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$250
22%
downside
Avg. target
$300
7%
downside
High target
$410
27%
upside

7 analyst ratings

positive
43%
neutral
57%
negative
0%
Baird
Richard Eastman
1%downside
$320
Outperform
Maintained
4 Jun 2025
Morgan Stanley
Meta Marshall
13%downside
$280
Equal-Weight
Maintained
28 May 2025
Barclays
Tim Long
18%downside
$263
Equal-Weight
Maintained
30 Apr 2025
UBS
Damian Karas
27%upside
$410
Buy
Maintained
30 Apr 2025
Needham
James Ricchiuti
1%upside
$325
Buy
Maintained
30 Apr 2025

Financial journalist opinion

Based on 5 articles about ZBRA published over the past 30 days

Positive
The Motley Fool
1 week ago
Zebra Technologies: A Market Beater With Growth Potential
Explore the exciting world of Zebra Technologies (ZBRA 0.40%) with our expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market trends and potential investment opportunities!
Zebra Technologies: A Market Beater With Growth Potential
Negative
Zacks Investment Research
2 weeks ago
Reasons Why You Should Avoid Betting on Zebra Technologies Now
ZBRA faces rising costs, mounting debt and forex pressures, dimming investor sentiment despite industry-aligned stock moves.
Reasons Why You Should Avoid Betting on Zebra Technologies Now
Neutral
Business Wire
2 weeks ago
United States Postal Service Recognizes Zebra Technologies with Supplier Performance Award
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, today announced the United States Postal Service (USPS) presented the company with a Supplier Performance Award for being critical to the success of Postal Service operations and services. The award presented at the 2025 National Postal Forum (NPF) recognized Zebra for its support of a new USPS custodial initiative called “Eagle Clean,” which is focused on the m.
United States Postal Service Recognizes Zebra Technologies with Supplier Performance Award
Positive
Zacks Investment Research
2 weeks ago
Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
ZBRA introduces EM45 Enterprise Mobile with AI power, dual profiles and a 25-hour battery to boost frontline workforce productivity.
Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
Neutral
Business Wire
3 weeks ago
Zebra Technologies Introduces Sleek Enterprise Mobile Computer to Boost Frontline Productivity
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, today unveiled its new EM45 Enterprise Mobile, designed to improve productivity for frontline managers and workers across the retail, hospitality, healthcare, manufacturing, and warehouse industries. The sleek yet rugged enterprise mobile computer delivers enhanced workflow efficiency and device security. According to Zebra's latest research, most frontline work.
Zebra Technologies Introduces Sleek Enterprise Mobile Computer to Boost Frontline Productivity
Positive
Schwab Network
1 month ago
Options Corner: NVDA, BAC, ZBRA
Today's options corner turns to tech and banking when it comes to unusual trades. Rick Ducat turns to a Nvidia (NVDA) where he says "bullish" is an understatement.
Options Corner: NVDA, BAC, ZBRA
Positive
Zacks Investment Research
1 month ago
Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?
Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?
Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?
Neutral
Business Wire
1 month ago
Zebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
DETROIT--(BUSINESS WIRE)--Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, today announced that it is presenting its newest solutions to advance intelligent automation across manufacturing and warehouse operations. Zebra's portfolio is being showcased in Booth 3207 at Automate 2025 on May 12-15 at Detroit's Huntington Place. “Visibility is the first step to transformation, and the adoption of AI and intelligent automation enables manufacturers an.
Zebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
Neutral
Business Wire
1 month ago
Zebra Technologies to Present at Investor Conferences
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced that the company will present at three investor conferences: Wed., May 21 at 8:35 a.m. U.S. eastern time at the Wolfe Research 18th Annual Global Transportation & Industrials Conference in New York; Fri., May 30 at 10:00 a.m. U.S. eastern time at the Bernstein 41st Annual Strategic Decisions Conference in New York; and Wed., Ju.
Zebra Technologies to Present at Investor Conferences
Negative
The Motley Fool
2 months ago
How Zebra Technologies Is Dodging Tariff Costs While Others Panic
Data management expert Zebra Technologies (ZBRA 2.50%) reported first-quarter results on April 29. Revenues rose 11% year over year while earnings jumped 42% higher.
How Zebra Technologies Is Dodging Tariff Costs While Others Panic
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