Yum! Brands

YUM

Market cap $43.6B

The brand reshapes Sundays into an end-of-weekend moment worth anticipating, with rotating offers every week PLANO, Texas, Jan. 14, 2026 /PRNewswire/ -- Blue Monday may mark the emotional low point of winter, but for many Americans, the pressure often starts the day before. As trends like "Sunday Reset" and "Sunday Scaries" shape how people approach the end of the week, Sunday was once the pause button, now it carries the weight of what's next.

Tom Brady has said "hut" more than any other quarterback on the field – and now he's continuing to say "hut" off the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say "pizza" immediately before "hut" during a nationally televised game PLANO, Texas, Jan. 7, 2026 /PRNewswire/ -- Pizza Hut teams up with legendary quarterback, Tom Brady, to kick off a new "Pizza Before the Hut" campaign celebrating the debut of Pizza Hut's new $10 deal on its biggest pizza for the biggest games of the year. Available starting today, Pizza Hut is hooking fans up with an incredible  offer: the iconic 16" Big New Yorker pizza for just $10.

A flavor-forward lineup featuring $5 Bowls*, a Matty Matheson collaboration and the return of $10 Tuesdays** gives lunch something to look forward to PLANO, Texas, Jan. 6, 2026 /PRNewswire/ -- January has a way of testing people. The days are colder, lunch is getting more expensive, and the pressure to start the year strong often runs headfirst into reality.

Devyani International and Sapphire Foods, two major franchisee operators, for U.S. based Yum!Brands in India to merge. Devyani International will issue 117 shares for every 100-equity share of Sapphire Foods India.

India's KFC and Pizza Hut operator Devyani International climbed 7.3% on Friday after striking a long-anticipated $934 million merger deal with peer Sapphire Foods , creating a fast-food major poised to challenge market leader Jubilant Foodworks.

CNBC's Kate Rogers joins 'Fast Money' to talk what to expect out of the restaurant sector in 2026.

The market's latest bullish signal didn't come from AI, chips, or high-beta growth. It came from burgers, soda, and fried chicken.

The U.S. restaurant industry is navigating a softer demand backdrop as consumers remain cautious on discretionary spending. Value sensitivity, mixed traffic trends and ongoing cost pressure continue to shape operating conditions, and this has dampened industry performance.

The brand taps the trendy high–low moment by pairing caviar and bubbles with its BOGO 8-piece fried chicken bucket to ring in the new year PLANO, Texas , Dec. 18, 2025 /PRNewswire/ -- New Year's Eve 2026 is poised to become the ultimate high–low holiday, thanks to a special BOGO offer from KFC. As a shift toward at-home hosting and celebrating on your own terms reshapes the night, more Americans are trading the chaos of crowded countdowns for intimate gatherings built around the food and drink they love.

YUM, BJRI and LOCO stand out as rising restaurant sales, easing inflation and holiday demand fuel interest in chains showing improved earnings estimates.