Yum! Brands
About: Yum Brands is a US-based restaurant operator featuring a portfolio of four brands: KFC (31,981 global units at year-end 2024), Pizza Hut (20,225 units), Taco Bell (8,757 units), and Habit Burger & Grill (nearly 400 units). With more than $65 billion in 2024 systemwide sales, the firm is the second-largest restaurant company in the world behind McDonald's ($131 billion), ahead of Restaurant Brands International ($44 billion) and Starbucks ($30 billion). Yum is 98% franchised, with the largest franchisee, Yum China, spun out in 2016, after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity. Yum is the newest evolution of Tricon, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Employees: 40,000
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
109% more call options, than puts
Call options by funds: $425M | Put options by funds: $204M
53% more first-time investments, than exits
New positions opened: 142 | Existing positions closed: 93
25% more funds holding in top 10
Funds holding in top 10: 4 [Q3] → 5 (+1) [Q4]
2% more funds holding
Funds holding: 1,213 [Q3] → 1,237 (+24) [Q4]
1.42% more ownership
Funds ownership: 83.26% [Q3] → 84.68% (+1.42%) [Q4]
1% less capital invested
Capital invested by funds: $32.6B [Q3] → $32.1B (-$458M) [Q4]
7% less repeat investments, than reductions
Existing positions increased: 389 | Existing positions reduced: 418
Research analyst outlook
13 Wall Street Analysts provided 1 year price targets over the past 3 months
13 analyst ratings
TD Securities Andrew Charles 41% 1-year accuracy 37 / 90 met price target | 5%upside $158 | Hold Reiterated | 30 Apr 2025 |
Barclays Jeffrey Bernstein 49% 1-year accuracy 57 / 116 met price target | 8%upside $163 | Overweight Maintained | 22 Apr 2025 |
Citigroup Jon Tower 52% 1-year accuracy 17 / 33 met price target | 0%upside $151 | Neutral Maintained | 15 Apr 2025 |
Guggenheim Gregory Francfort 54% 1-year accuracy 7 / 13 met price target | 10%upside $165 | Buy Maintained | 8 Apr 2025 |
Baird David Tarantino 52% 1-year accuracy 16 / 31 met price target | 16%upside $174 | Outperform Maintained | 7 Apr 2025 |
Financial journalist opinion
Based on 19 articles about YUM published over the past 30 days









