Vera Bradley

VRA

Market cap $79.4M

VRA, GPK and PHG have been added to the Zacks Rank #5 (Strong Sell) List on Jan.15, 2026.

The maker of quilted bags and accessories says it is returning to what makes its products unique after a rebrand turned off consumers.

Vera Bradley maintains a Hold rating due to ongoing topline challenges, operational losses, and significant impairments despite sequential improvement. New management is reversing the failed 2024 rebranding, refocusing on core legacy products, accessible pricing, and digital marketing to recapture historical brand identity. Adjusted 3Q25 results showed a smaller operational loss ($2M) and improved gross margins (51%), but the sustainability of these improvements remains uncertain.

Vera Bradley, Inc. (VRA) Q3 2026 Earnings Call Transcript

Vera Bradley (VRA) came out with a quarterly loss of $0.3 per share versus the Zacks Consensus Estimate of a loss of $0.11. This compares to a loss of $0.27 per share a year ago.

Reclaiming Vera Bradley's joyful optimism, while fueling operational excellence Reclaiming Vera Bradley's joyful optimism, while fueling operational excellence

FORT WAYNE, Ind., Nov. 26, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced that it plans to report results for the third quarter ending November 1, 2025 of fiscal year 2026 (fiscal year ending January 31, 2026) at 8:00 a.m. Eastern Time on Thursday, December 11, 2025.

FORT WAYNE, Ind., Nov. 21, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (“Vera Bradley” or the “Company”) (NASDAQ:VRA) today announced the appointment of Ivan Brockman to its Board of Directors effective November 17, 2025.

LOS ANGELES, Nov. 05, 2025 (GLOBE NEWSWIRE) -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Vera Bradley, Inc. (“Vera Bradley” or “the Company”) (NASDAQ: VRA) for violations of the securities laws. The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors.

LOS ANGELES, Oct. 29, 2025 (GLOBE NEWSWIRE) -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Vera Bradley, Inc. (“Vera Bradley” or “the Company”) (NASDAQ: VRA) for violations of the securities laws. The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors.