VRA icon

Vera Bradley

1.78 USD
-0.09
4.81%
At close Jun 13, 4:00 PM EDT
After hours
1.90
+0.12
6.74%
1 day
-4.81%
5 days
-18.35%
1 month
-14.01%
3 months
-30.20%
6 months
-58.12%
Year to date
-52.28%
1 year
-71.38%
5 years
-67.64%
10 years
-84.15%
 

About: Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.

Employees: 1,725

0
Funds holding %
of 7,296 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

36% more first-time investments, than exits

New positions opened: 15 | Existing positions closed: 11

4% more funds holding

Funds holding: 81 [Q4 2024] → 84 (+3) [Q1 2025]

1.35% less ownership

Funds ownership: 71.6% [Q4 2024] → 70.25% (-1.35%) [Q1 2025]

46% less capital invested

Capital invested by funds: $78M [Q4 2024] → $42M (-$36M) [Q1 2025]

47% less repeat investments, than reductions

Existing positions increased: 19 | Existing positions reduced: 36

Research analyst outlook

2 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$4
125%
upside
Avg. target
$4
125%
upside
High target
$4
125%
upside

2 analyst ratings

positive
100%
neutral
0%
negative
0%
Small Cap Consumer Research
Eric Beder
125%upside
$4
Buy
Reiterated
4 Jun 2025
Small Cap Consumer Research
Eric Berg
125%upside
$4
Buy
Reiterated
24 Mar 2025

Financial journalist opinion

Based on 6 articles about VRA published over the past 30 days

Negative
Seeking Alpha
1 day ago
Vera Bradley's Rebranding Is Damaging The Company
Vera Bradley's rebranding failed, alienating loyal customers and causing a 25% YoY sales collapse, with margins deep in negative territory. The CEO responsible for the failed rebranding has been replaced, and a strategic committee has been established. Financial distress is acute: cash reserves are low, losses are mounting, and the company faces higher financial risks despite no funded debt.
Vera Bradley's Rebranding Is Damaging The Company
Neutral
Seeking Alpha
4 days ago
Vera Bradley, Inc. (VRA) Q1 2026 Earnings Conference Call Transcript
Vera Bradley, Inc. (NASDAQ:VRA ) Q1 2026 Earnings Conference Call June 11, 2025 9:30 AM ET Company Participants Ian Martin Bickley - Independent Director Jacqueline M. Ardrey - President, CEO & Director Mark C.
Vera Bradley, Inc. (VRA) Q1 2026 Earnings Conference Call Transcript
Negative
Zacks Investment Research
4 days ago
Vera Bradley (VRA) Reports Q1 Loss, Lags Revenue Estimates
Vera Bradley (VRA) came out with a quarterly loss of $0.36 per share versus the Zacks Consensus Estimate of a loss of $0.13. This compares to loss of $0.21 per share a year ago.
Vera Bradley (VRA) Reports Q1 Loss, Lags Revenue Estimates
Neutral
GlobeNewsWire
4 days ago
Vera Bradley Announces First Quarter Fiscal Year 2026 Results
First quarter consolidated net revenues totaled $51.7 million Financial condition remains strong with $86 million in liquidity and no debt FORT WAYNE, Ind., June 11, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced its financial results for the first quarter of the fiscal year ending January 31, 2026 (“Fiscal 2026”).
Vera Bradley Announces First Quarter Fiscal Year 2026 Results
Neutral
GlobeNewsWire
4 days ago
Vera Bradley Announces Management and Board Leadership Changes
CEO Jackie Ardrey will be departing the Company Ian Bickley will assume the role of Executive Chairman Martin Layding is joining the Company as Chief Financial Officer New Board Strategy and Transformation Committee Established FORT WAYNE, Ind., June 11, 2025 (GLOBE NEWSWIRE) -- Vera Bradley (Nasdaq: VRA) (the “Company”) today announced that its Chief Executive Officer, Jacqueline Ardrey is leaving the Company.
Vera Bradley Announces Management and Board Leadership Changes
Neutral
GlobeNewsWire
2 weeks ago
Vera Bradley, Inc. Announces Reporting Date for First Quarter Fiscal Year 2026 Results
FORT WAYNE, Ind., May 28, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced that it plans to report results for the first quarter ending May 3, 2025 of fiscal year 2026 (fiscal year ending January 31, 2026) at 8:00 a.m.
Vera Bradley, Inc. Announces Reporting Date for First Quarter Fiscal Year 2026 Results
Neutral
GlobeNewsWire
1 month ago
Long-Time Board Member Frances P. Philip Announces She Will Not Be Standing for Re-Election at 2025 Shareholder Meeting
FORT WAYNE, Ind., April 18, 2025 (GLOBE NEWSWIRE) -- Vera Bradley (NASDAQ: VRA) (the “Company”) today announced that long-time board member Frances P.
Long-Time Board Member Frances P. Philip Announces She Will Not Be Standing for Re-Election at 2025 Shareholder Meeting
Neutral
GlobeNewsWire
3 months ago
Vera Bradley Announces Barbara Baekgaard Transitions to Emeritus Status After 40 Years
FORT WAYNE, Ind., March 14, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) has announced that its co-founder Barbara Baekgaard, will not stand for re-election at the upcoming shareholders meeting and will instead transition to a Director Emeritus role. While she will be stepping back from official board duties, Baekgaard will continue to remain involved in the Company she co-founded and the Vera Bradley brand transformation.
Vera Bradley Announces Barbara Baekgaard Transitions to Emeritus Status After 40 Years
Neutral
Seeking Alpha
3 months ago
Vera Bradley, Inc. (VRA) Q4 2025 Earnings Call Transcript
Vera Bradley, Inc. (NASDAQ:VRA ) Q4 2025 Earnings Conference Call March 12, 2025 9:30 AM ET Company Participants Mark Dely - CAO Jackie Ardrey - CEO Michael Schwindle - CFO Conference Call Participants Eric Beder - SCC Research Daniel Harriman - Sidoti Operator Greetings, and welcome to the Vera Bradley Fourth Quarter Fiscal 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode.
Vera Bradley, Inc. (VRA) Q4 2025 Earnings Call Transcript
Negative
Zacks Investment Research
3 months ago
Vera Bradley (VRA) Reports Q4 Loss, Misses Revenue Estimates
Vera Bradley (VRA) came out with a quarterly loss of $0.30 per share versus the Zacks Consensus Estimate of $0.10. This compares to earnings of $0.11 per share a year ago.
Vera Bradley (VRA) Reports Q4 Loss, Misses Revenue Estimates
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