Vera Bradley
About: Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Employees: 1,725
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
8% less funds holding
Funds holding: 84 [Q1] → 77 (-7) [Q2]
9.42% less ownership
Funds ownership: 68.8% [Q1] → 59.38% (-9.42%) [Q2]
15% less capital invested
Capital invested by funds: $42.9M [Q1] → $36.7M (-$6.27M) [Q2]
24% less first-time investments, than exits
New positions opened: 19 | Existing positions closed: 25
45% less repeat investments, than reductions
Existing positions increased: 18 | Existing positions reduced: 33
Research analyst outlook
We haven’t received any recent analyst ratings for VRA.
Financial journalist opinion
Based on 15 articles about VRA published over the past 30 days









