Vera Bradley
About: Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Employees: 1,725
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
36% more first-time investments, than exits
New positions opened: 15 | Existing positions closed: 11
4% more funds holding
Funds holding: 81 [Q4 2024] → 84 (+3) [Q1 2025]
1.35% less ownership
Funds ownership: 71.6% [Q4 2024] → 70.25% (-1.35%) [Q1 2025]
46% less capital invested
Capital invested by funds: $78M [Q4 2024] → $42M (-$36M) [Q1 2025]
47% less repeat investments, than reductions
Existing positions increased: 19 | Existing positions reduced: 36
Research analyst outlook
2 Wall Street Analysts provided 1 year price targets over the past 3 months
2 analyst ratings
Small Cap Consumer Research Eric Beder | 125%upside $4 | Buy Reiterated | 4 Jun 2025 |
Small Cap Consumer Research Eric Berg | 125%upside $4 | Buy Reiterated | 24 Mar 2025 |
Financial journalist opinion
Based on 6 articles about VRA published over the past 30 days









