Vera Bradley
About: Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Employees: 1,725
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
7% less funds holding
Funds holding: 84 [Q1] → 78 (-6) [Q2]
9.04% less ownership
Funds ownership: 68.8% [Q1] → 59.76% (-9.04%) [Q2]
14% less capital invested
Capital invested by funds: $42.9M [Q1] → $36.9M (-$6.03M) [Q2]
24% less first-time investments, than exits
New positions opened: 19 | Existing positions closed: 25
42% less repeat investments, than reductions
Existing positions increased: 19 | Existing positions reduced: 33
100% less call options, than puts
Call options by funds: $0 | Put options by funds: $79K
Financial journalist opinion
Based on 13 articles about VRA published over the past 30 days
