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Upbound Group

261 hedge funds and large institutions have $1.27B invested in Upbound Group in 2025 Q3 according to their latest regulatory filings, with 44 funds opening new positions, 89 increasing their positions, 97 reducing their positions, and 36 closing their positions.

New
Increased
Maintained
Reduced
Closed

64% more call options, than puts

Call options by funds: $5.16M | Put options by funds: $3.14M

22% more first-time investments, than exits

New positions opened: 44 | Existing positions closed: 36

2% more funds holding

Funds holding: 255261 (+6)

1.52% more ownership

Funds ownership: 91.26%92.77% (+1.5%)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

4% less capital invested

Capital invested by funds: $1.33B → $1.27B (-$55.6M)

8% less repeat investments, than reductions

Existing positions increased: 89 | Existing positions reduced: 97

Holders
261
Holders Change
+6
Holders Change %
+2.35%
% of All Funds
3.42%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.01%
New
44
Increased
89
Reduced
97
Closed
36
Calls
$5.16M
Puts
$3.14M
Net Calls
+$2.02M
Net Calls Change
+$355K
Name Holding Trade Value Shares
Change
Change in
Stake
BlackRock
1
BlackRock
New York
$189M -$4.68M -189,561 -2%
Vanguard Group
2
Vanguard Group
Pennsylvania
$163M +$1.06M +43,080 +0.6%
Fidelity Investments
3
Fidelity Investments
Massachusetts
$116M +$7.7M +311,721 +7%
IC
4
IEQ Capital
California
$97.4M -$10.2M -411,987 -9%
LSV Asset Management
5
LSV Asset Management
Illinois
$59.9M +$12.1M +491,536 +24%
State Street
6
State Street
Massachusetts
$52M +$1.95M +78,814 +4%
Dimensional Fund Advisors
7
Dimensional Fund Advisors
Texas
$50.6M -$724K -29,309 -1%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$30.6M -$1.12M -45,228 -3%
Wellington Management Group
9
Wellington Management Group
Massachusetts
$29.7M +$11.7M +472,550 +60%
Charles Schwab
10
Charles Schwab
California
$27M +$1.32M +53,653 +5%
BFA
11
Bragg Financial Advisors
North Carolina
$23.3M +$2.38M +96,246 +11%
HCM
12
Huber Capital Management
California
$22.8M +$9.64M +390,331 +68%
Bank of New York Mellon
13
Bank of New York Mellon
New York
$18.3M -$419K -16,965 -2%
Morgan Stanley
14
Morgan Stanley
New York
$18.2M -$890K -36,051 -4%
N
15
Nuveen
North Carolina
$16.5M -$5.76M -233,096 -25%
Qube Research & Technologies (QRT)
16
Qube Research & Technologies (QRT)
United Kingdom
$15.7M -$2.99M -121,237 -15%
Northern Trust
17
Northern Trust
Illinois
$14.7M -$225K -9,130 -1%
KCM
18
Kennedy Capital Management
Missouri
$14M +$133K +5,376 +0.9%
Goldman Sachs
19
Goldman Sachs
New York
$11.1M -$252K -10,204 -2%
Citadel Advisors
20
Citadel Advisors
Florida
$10.4M +$6.86M +277,767 +171%
Invesco
21
Invesco
Georgia
$10.1M +$481K +19,486 +5%
Bank of America
22
Bank of America
North Carolina
$9.25M +$1.13M +45,945 +13%
Fuller & Thaler Asset Management
23
Fuller & Thaler Asset Management
California
$9.08M -$12.9M -521,666 -58%
Lido Advisors
24
Lido Advisors
California
$8.68M +$9M +364,357 New
Connor, Clark & Lunn Investment Management (CC&L)
25
Connor, Clark & Lunn Investment Management (CC&L)
British Columbia, Canada
$8.57M +$914K +37,025 +11%

UPBD Hedge Fund Activity: Q3 2025 in Review

261 of the 7,621 institutional investors tracked by Wall St. Rank reported a position in Upbound Group (UPBD) for Q3 2025, worth a combined $1.27B — down 4.2% from $1.33B a quarter earlier.

Buyers outnumbered sellers: 44 funds opened new UPBD positions and 36 closed out — a net gain of 8 holders — while 89 added to existing stakes and 97 trimmed.

The largest buyer was LSV Asset Management, adding an estimated $12.1M. The largest seller was Azora Capital LP, exiting entirely with an estimated $19M sold.

  • 261 institutional investors held Upbound Group (UPBD) as of Q3 2025, up from 255 in Q2 2025.
  • Funds reported $1.27B of Upbound Group stock for Q3 2025, down 4.2% quarter-over-quarter.
  • 44 funds opened new Upbound Group positions in Q3 2025 and 36 closed out, a net change of +8 holders.
  • The largest Upbound Group buyer in Q3 2025 was LSV Asset Management, an estimated $12.1M added.
  • The largest Upbound Group seller in Q3 2025 was Azora Capital LP, an estimated $19M sold.

Based on aggregated 13F filings for Q3 2025.