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Upbound Group

255 hedge funds and large institutions have $1.33B invested in Upbound Group in 2025 Q2 according to their latest regulatory filings, with 45 funds opening new positions, 114 increasing their positions, 65 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed

79% more call options, than puts

Call options by funds: $3.79M | Put options by funds: $2.12M

75% more repeat investments, than reductions

Existing positions increased: 114 | Existing positions reduced: 65

45% more first-time investments, than exits

New positions opened: 45 | Existing positions closed: 31

15% more capital invested

Capital invested by funds: $1.15B → $1.33B (+$174M)

7.58% more ownership

Funds ownership: 83.68%91.26% (+7.6%)

5% more funds holding

Funds holding: 243255 (+12)

67% less funds holding in top 10

Funds holding in top 10: 31 (-2)

Holders
255
Holders Change
+12
Holders Change %
+4.94%
% of All Funds
3.36%
Holding in Top 10
1
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-66.67%
% of All Funds
0.01%
New
45
Increased
114
Reduced
65
Closed
31
Calls
$3.79M
Puts
$2.12M
Net Calls
+$1.67M
Net Calls Change
+$444K
Name Holding Trade Value Shares
Change
Change in
Stake
BlackRock
1
BlackRock
New York
$205M -$18.8M -805,140 -9%
Vanguard Group
2
Vanguard Group
Pennsylvania
$172M -$3.92M -167,751 -2%
Fidelity Investments
3
Fidelity Investments
Massachusetts
$116M -$1.22M -52,289 -1%
IC
4
IEQ Capital
California
$114M +$88.8M +3,801,043 +518%
Dimensional Fund Advisors
5
Dimensional Fund Advisors
Texas
$54.5M -$957K -40,947 -2%
State Street
6
State Street
Massachusetts
$53.2M -$1.86M -79,522 -4%
LSV Asset Management
7
LSV Asset Management
Illinois
$51.2M +$8.23M +352,264 +21%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$33.7M +$635K +27,185 +2%
Charles Schwab
9
Charles Schwab
California
$27.4M +$911K +39,005 +4%
N
10
Nuveen
North Carolina
$23.4M +$12M +513,478 +123%
Fuller & Thaler Asset Management
11
Fuller & Thaler Asset Management
California
$22.7M +$2.41M +103,237 +13%
BFA
12
Bragg Financial Advisors
North Carolina
$22.3M +$3.86M +165,412 +23%
Morgan Stanley
13
Morgan Stanley
New York
$20.2M +$6.33M +270,916 +51%
Bank of New York Mellon
14
Bank of New York Mellon
New York
$19.9M +$248K +10,610 +1%
Qube Research & Technologies (QRT)
15
Qube Research & Technologies (QRT)
United Kingdom
$19.7M +$3.93M +168,113 +27%
Wellington Management Group
16
Wellington Management Group
Massachusetts
$19.7M +$5.3M +227,029 +41%
ACL
17
Azora Capital LP
Florida
$19M +$17.6M +755,429 New
Marshall Wace
18
Marshall Wace
United Kingdom
$17.2M +$710K +30,398 +5%
Northern Trust
19
Northern Trust
Illinois
$15.8M -$383K -16,403 -3%
KCM
20
Kennedy Capital Management
Missouri
$14.7M -$7.75M -331,602 -36%
HCM
21
Huber Capital Management
California
$14.4M -$8.74M -374,116 -39%
Goldman Sachs
22
Goldman Sachs
New York
$12M -$1.26M -54,003 -10%
Invesco
23
Invesco
Georgia
$10.3M -$1.06M -45,313 -10%
Millennium Management
24
Millennium Management
New York
$10.2M +$6.32M +270,441 +198%
D.E. Shaw & Co
25
D.E. Shaw & Co
New York
$9.61M -$2.86M -122,552 -24%

UPBD Hedge Fund Activity: Q2 2025 in Review

255 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Upbound Group (UPBD) for Q2 2025, worth a combined $1.33B — up 15% from $1.15B a quarter earlier.

Buyers outnumbered sellers: 45 funds opened new UPBD positions and 31 closed out — a net gain of 14 holders — while 114 added to existing stakes and 65 trimmed.

The largest buyer was IEQ Capital, adding an estimated $88.8M. The largest seller was BlackRock, cutting an estimated $18.8M.

  • 255 institutional investors held Upbound Group (UPBD) as of Q2 2025, up from 243 in Q1 2025.
  • Funds reported $1.33B of Upbound Group stock for Q2 2025, up 15% quarter-over-quarter.
  • 45 funds opened new Upbound Group positions in Q2 2025 and 31 closed out, a net change of +14 holders.
  • The largest Upbound Group buyer in Q2 2025 was IEQ Capital, an estimated $88.8M added.
  • The largest Upbound Group seller in Q2 2025 was BlackRock, an estimated $18.8M sold.

Based on aggregated 13F filings for Q2 2025.