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Upbound Group

255 hedge funds and large institutions have $1.33B invested in Upbound Group in 2025 Q2 according to their latest regulatory filings, with 45 funds opening new positions, 114 increasing their positions, 65 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed

79% more call options, than puts

Call options by funds: $3.79M | Put options by funds: $2.12M

75% more repeat investments, than reductions

Existing positions increased: 114 | Existing positions reduced: 65

45% more first-time investments, than exits

New positions opened: 45 | Existing positions closed: 31

15% more capital invested

Capital invested by funds: $1.15B → $1.33B (+$174M)

7.58% more ownership

Funds ownership: 83.68%91.26% (+7.6%)

5% more funds holding

Funds holding: 243255 (+12)

67% less funds holding in top 10

Funds holding in top 10: 31 (-2)

Holders
255
Holders Change
+12
Holders Change %
+4.94%
% of All Funds
3.36%
Holding in Top 10
1
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-66.67%
% of All Funds
0.01%
New
45
Increased
114
Reduced
65
Closed
31
Calls
$3.79M
Puts
$2.12M
Net Calls
+$1.67M
Net Calls Change
+$444K
Name Holding Trade Value Shares
Change
Change in
Stake
SCM
201
Sterling Capital Management
North Carolina
$24.4K +$21.4K +916 +1,665%
FMP
202
Financial Management Professionals
Texas
$21.4K +$19.9K +854 New
AAS
203
Ameritas Advisory Services
Nebraska
$21.3K +$19.8K +847 New
Nomura Asset Management
204
Nomura Asset Management
Japan
$19.8K
BNP Paribas Asset Management
205
BNP Paribas Asset Management
France
$19K +$17.4K +743 New
EWA
206
EverSource Wealth Advisors
Alabama
$18.5K +$11.5K +492 +199%
EP
207
Essential Partners
California
$14K +$13K +557 New
MCM
208
MAI Capital Management
Ohio
$13.6K +$1.33K +57 +12%
AF
209
Advisornet Financial
Minnesota
$10.8K
SAM
210
Smartleaf Asset Management
Massachusetts
$10K -$4.02K -172 -30%
FRA
211
Front Row Advisors
California
$9.53K +$8.74K +374 New
TWD
212
True Wealth Design
Ohio
$8.91K +$7.87K +337 +1,872%
PWA
213
Physician Wealth Advisors
Utah
$8.48K
Barrow, Hanley, Mewhinney & Strauss
214
Barrow, Hanley, Mewhinney & Strauss
Texas
$8.41K
MYIA
215
Mount Yale Investment Advisors
Colorado
$8.36K +$7.78K +333 New
US Bancorp
216
US Bancorp
Minnesota
$8.16K +$537 +23 +8%
HCA
217
Harbor Capital Advisors
Illinois
$8K +$794 +34 +13%
IA
218
IFP Advisors
Florida
$7.15K +$1.8K +77 +39%
Bessemer Group
219
Bessemer Group
New Jersey
$7K -$1.26K -54 -16%
HFS
220
Hantz Financial Services
Michigan
$7K +$5.93K +254 +3,629%
PWAM
221
Private Wealth Asset Management
Iowa
$6.75K
MSG
222
Main Street Group
Virginia
$6.02K
MPWT
223
MassMutual Private Wealth & Trust
Connecticut
$5.97K +$2.83K +121 +103%
AAP
224
Arax Advisory Partners
Colorado
$5.37K +$4.13K +177 +478%
FFA
225
Farther Finance Advisors
California
$5.27K -$4.67K -200 -49%

UPBD Hedge Fund Activity: Q2 2025 in Review

255 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Upbound Group (UPBD) for Q2 2025, worth a combined $1.33B — up 15% from $1.15B a quarter earlier.

Buyers outnumbered sellers: 45 funds opened new UPBD positions and 31 closed out — a net gain of 14 holders — while 114 added to existing stakes and 65 trimmed.

The largest buyer was IEQ Capital, adding an estimated $88.8M. The largest seller was BlackRock, cutting an estimated $18.8M.

  • 255 institutional investors held Upbound Group (UPBD) as of Q2 2025, up from 243 in Q1 2025.
  • Funds reported $1.33B of Upbound Group stock for Q2 2025, up 15% quarter-over-quarter.
  • 45 funds opened new Upbound Group positions in Q2 2025 and 31 closed out, a net change of +14 holders.
  • The largest Upbound Group buyer in Q2 2025 was IEQ Capital, an estimated $88.8M added.
  • The largest Upbound Group seller in Q2 2025 was BlackRock, an estimated $18.8M sold.

Based on aggregated 13F filings for Q2 2025.