Ulta Beauty
ULTA
1,033 hedge funds and large institutions have $20B invested in Ulta Beauty in 2025 Q2 according to their latest regulatory filings, with 183 funds opening new positions, 330 increasing their positions, 376 reducing their positions, and 91 closing their positions.
101% more first-time investments, than exits
New positions opened: 183 | Existing positions closed: 91
38% more funds holding in top 10
Funds holding in top 10: 8 → 11 (+3)
28% more capital invested
Capital invested by funds: $15.6B → $20B (+$4.38B)
9% more funds holding
Funds holding: 952 → 1,033 (+81)
3.19% more ownership
Funds ownership: 91.82% → 95.02% (+3.2%)
12% less repeat investments, than reductions
Existing positions increased: 330 | Existing positions reduced: 376
23% less call options, than puts
Call options by funds: $737M | Put options by funds: $957M
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Balyasny Asset Management
Chicago,
Illinois
|
+$182M |
| 2 |
JP Morgan Chase
New York
|
+$131M |
| 3 |
Point72 Asset Management
Stamford,
Connecticut
|
+$120M |
| 4 |
AQR Capital Management
Greenwich,
Connecticut
|
+$85.6M |
| 5 |
Millennium Management
New York
|
+$80.3M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Holocene Advisors
New York
|
-$193M |
| 2 |
Citadel Advisors
Miami,
Florida
|
-$179M |
| 3 |
BlackRock
New York
|
-$146M |
| 4 |
AM
Atreides Management
Boston,
Massachusetts
|
-$79.7M |
| 5 |
Invesco
Atlanta,
Georgia
|
-$76.4M |
ULTA Hedge Fund Activity: Q2 2025 in Review
1,033 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q2 2025, worth a combined $20B — up 28% from $15.6B a quarter earlier.
Buyers outnumbered sellers: 183 funds opened new ULTA positions and 91 closed out — a net gain of 92 holders — while 330 added to existing stakes and 376 trimmed.
The largest buyer was Balyasny Asset Management, adding an estimated $182M. The largest seller was Holocene Advisors, cutting an estimated $193M.
- 1,033 institutional investors held Ulta Beauty (ULTA) as of Q2 2025, up from 952 in Q1 2025.
- Funds reported $20B of Ulta Beauty stock for Q2 2025, up 28% quarter-over-quarter.
- 183 funds opened new Ulta Beauty positions in Q2 2025 and 91 closed out, a net change of +92 holders.
- The largest Ulta Beauty buyer in Q2 2025 was Balyasny Asset Management, an estimated $182M added.
- The largest Ulta Beauty seller in Q2 2025 was Holocene Advisors, an estimated $193M sold.
Based on aggregated 13F filings for Q2 2025.